1. CENTRALwww.fashioncentral.pk
2012 Vol 3
Magicalarena of
L’Oreal Paris
Bridal Week
2012
The famous
Spanish Hi-Street
fashion Brand in
Lahore
Dimple Sharma,a
rising photogenic
beauty on
Bollywoodskies
Tariq Amin,always
a step further from
contemporary
fashion
New
York
Fashion
Week
Mercedes-Benz
SLS AMG
2.
3. The team at fashioncentral media group
is huge,always acting like a happy force
and right now fired by the enthusiasm of
this 2nd magazine launch.Editors,content
writers,photographers form a integral part of our
friendly army,bursting with life and an urge to
reach out to millions of literate set of viewers.
October 2012
Features
6 Garnier Spokesperson Juggun Kazim
8 Fashion Designer Maria B
10 Fashion Stylist Tariq Amin
13 PIFD, a unique institute
46 Dimple Sharma and her deep dimple
smiles
54 Mercedes Benz SLS AMG,a luxury
automobile
58 Carly Rae Jepsen
62 London Underground
Parties & Events
Fashion Show
24 Mango comes to Lahore!
28 Body shop Launches Pulse
30 Launch of shuJewels
32 Loreal Paris Bridal Week 2012
50 Kimaya Launches
52 HT Brunch Dialogues Second Edition
65 NewYork Fashion Week Party
66 Inside Fashion’s Night out
AZZA
Ali Xeeshan
ELAN
Fahad Hussayn
Nida Azwer
Content
4. Our emotions of love,care and appreciation flow out to the much revered viewers of
Fashion Central Magazine who click regularly to this online reality and seek joy and
awareness of the events in the world of Fashion. Undoubtedly, the passion for staying update is
apparent from their comments and continuous feedback that we get, and this chain of
communication keeps us on course.
The current issue links you to some academically articulate graduating students of 2012 class
at the prestigious Pakiatan Institute of Fashion Design(PIFD)
Their profiles and work does reflect an obsessive love for creativity and one looks forward to
seeing them playing significant roles in their practical life.
Another huge event that occupies space in this magazine is the Bridal Week organized by
Pakistan Fashion Design Council (PFDC) and Loreal.Indeed the event was four days of
glamour and glitz at Royal Palm and what an occasion this turned out to be.
To quench the thirst of the fashion savy who were not there,we are sharing with you some
beautiful images of the eclectic bridal shows.Hopefully as you click through them your heart
will be loaded with moments of pleasure .And if you like any of the outfits,you can exercise
your option of placing an order.
Please do not miss out the feature on Maria B .Every word will inspire the viewers,
The article on the London Underground by our accomplished writer Rouge is a must read.
Get joy from some wonderful viewing and stay in touch like before.
Anny
From the editor
5.
6. Garnier
Spokesperson
Juggun Kazim
shares the
secret behind
her New Look!
With an international degree in Media Information
Technoculture and Sociology and over a decade of media
experience under her belt, Juggun Kazim has come to be
regarded as one of Pakistan’s most dynamic,
successful and talented media personalities. Juggun’s
versatile and seasoned repertoire of media involve-
ment includes acting for Pakistani and Canadian theatre,
advertisements and acclaimed theatrical performances in
such commercially successful plays as, Mano Salwa, Vasl,
Pyaasi and Kaaghaz Ki Nao. She has also acted in music
videos for Shehzad Roy, Jal and the Mekaal Hasan Band
and has played lead roles in movies such as
Khamosh Raho and Pink Ludoos. Juggun is also an
occasional model and has been a refreshing talk show
host for several Pakistani television channels, for shows
including VIPs Only for AAG TV and Honestly speaking
with Juggun Kazim for PTV andYeh Subh Tumhari Hey for
Express News. Indeed Juggun has always been
passionate about acting and she did her first commercial
at the age of four and her first commercial play at the age
of fourteen!
Ceaselessly engaged in the arts and media, Juggun is an
energetic, creative and highly visible personality.Well-spo-
ken in both Urdu and English, Juggun started her profes-
sional acting and modeling career under the name ‘Jay
Kazim’ in Toronto, where she was approached by a
Canadian modeling agency for representation as a
commercial model.While signed with this agency, Juggun
successfully acted in two music videos and was then
approached by her current Canadian agents.With them,
Juggun starred in an advertisement for a well-known
beverage company which ran for two seasons due to its
popularity. She also completed numerous other
commercials coupled with her work in theatre which
eventually led her to audition for a lead role in the feature
film, Pink Ludoos. Not surprisingly, after only the second
stage of auditions she was chosen for the lead role in the
film.
Juggun’s natural beauty, talent, professionalism and down
to earth demeanour make her a natural choice for those
who seek high quality work. Indeed a tangible
6Feature
7. manifestation of this is her selection by Garnier, a leading
international hair and skin care brand, as their sole
Pakistani Spokesperson.Beneath the glamour of being a
celebrity, Juggun is a real woman like any other. She is a
mother and is also one of the most socially responsible
members of the industry. Juggun’s social work is a private
aspect of her life fuelled by her belief in caring, not just
for herself but for others and the world around her.The
actress supports organizations that work for causes such
as, the prevention of violence against women and children,
education and cancer awareness and research.
Here Juggun Kazim talks to us about her recent experi-
ences as a host, actress and Garnier’s Local Spokesper-
son.
1.What is the secret behind the
fresh and radiant look of Juggun
Kazim?
Natural beauty products, Garnier, loads
of water and regular exercise. I also
recently re-colored my hair for the
latest Garnier Color Naturals com-
mercial, and I think brown suits us
women here in Pakistan.
2.Tell us about your latest work,
projects and experiences?
I recently visited Beirut for my new Gar-
nier Color Naturals commercial - Amazing
experience I have to admit. I was shooting
with a lovely Lebanese director, Leyla.Work
wise the team was extremely professional and
the work was fun and exciting. From a travelling
point of view I had a blast. Lebanon is a beautiful
place.The people are very beautiful, friendly and
charming.
3.What are your current projects and work
involvements?
I’ve finally set up my production house where
I’m producing my very first serial. Soon I will be
back on air with a NEW fabulous show which I am
working on.
4. A beauty tip you would like to share with
us?
My mantra is to go natural. Use hair products
such as shampoos and coloring that are Natural!
5.Your message for the readers?
Live and Let Live.
8. A
Fashion designer, Maria
Belal,well known as Maria
B, has rocked the catwalks
with her hip and
glamorous designs, not
only in Pakistan but also in
Paris, Milan and New York.
Her label is known for its
cotton shalwar Kameez and
embroidered evening wear,
all meticulously cut and
stitched into chic and
modern styles.
8Feature
9. Fashion Designer, Maria B graduated from Pakistan
School of Fashion Design and launched her label ‘Maria
B’ in Lahore back in March 1999. During her four years at
the Fashion School, Maria learnt to make patterns, drape
and stitching by hand.
Maria B, in her student days participated for the first time
in ‘Forcea’, a competition in Belgium for young designers
and walked away with the “Les Etoiles De La Mode” Award.
While recalling her thoughts on the event she said, “I had
designed some modern, futuristic pieces, but I had used
traditional embroideries and indigenous materials. I didn’t
expect much, but I did try my best – after all, we were the
first batch from Pakistan to participate in this event”
Very hardworking and ambitious, Maria B had a dream
to make Pakistan’s name in the international fashion
scene and she truly achieved that. She definitely gets the
credit to show Pakistani heritage to the people around the
world. Her main goal is to export her outfits abroad, which
is quite a challenging task but this extremely talented
designer is doing well for her brand is getting well known
recognition in Paris, Milan and NewYork.
ARIA.B
10. Pakistan’s FASHION STYLIST
The perfect word to describe stylist Tariq Amin is
‘edgy’ as he is always a step further from contemporary
fashion. Some people define him as kind of crazy but his
main strength is the versatility that he shows in his work,
From being crazy to being fashionable demure to simply
perfect, he can be anything.
The stylist giant Tariq Amin has been into Pakistani fashion
industry for the past 25 years, glorifying its name with its
spectacular and edgy makeovers.
Stylist Tariq Amin graduated with a business degree from
the College of Boca Raton, Florida in 1983. He boldly
embraced his artistic instincts and ventured into the world
of designing and creativity. His initial apprenticeship was
at Bruno Dessange in Washington D.C. Over the past two
and a half decades he has been getting training at various
institutions - Toni&Guy, Graham Webb International, Vidal
Sassoon, I Natural, Glauca Rossi, Trevor Sorbie and Wella.
The perfect word to describe stylistTariq Amin
is‘edgy’as he is always a step further from
contemporary fashion.Some people define
him as kind of crazy but his main strength is the
versatility that he shows in his work, From being
crazy to being fashionable demure to simply
perfect, he can be anything.
His first bold initiative came when he did Benazir Bhutto’s
make up for her wedding in 1987 – and the photos of his
work landed on the pages of iconic Vogue.Today stylist
Tariq Amin is not only a stylist star in Pakistani but also in
International arena.
In 1990 he won the first Sunsilk Hairdressing Award the
first of many rewarding associations with Pakistan’s lead-
ing hair care brand. And in recent years from 2007, Tariq
Amin has endorsed Sunsilk in one of its most successful
campaigns, giving his 25 year career its crowning glory.
Tariq Amin
10Feature
11.
12.
13. Pakistan
Institute of
Fashion and
Design
Pakistan Institute of Fashion and Design (PIFD) is a very
unique institute, which has visibly revolutionized fashion
and design education in Pakistan.
2012 is a year of great significance for PIFD. For the first
time it displayed the work of graduation students of three
new departments apart from Fashion Design and Fashion
Marketing and Merchandising, namely Jewellery Design
and Gemological Sciences, FurnitureDesignand
ManufacturingandTextileDesign.Itholds
greathopesandaspirationsespeciallyfor
graduatingstudentsfromthesenew
departments.
This year, forty seven students of Fashion Design, made a
collection of four garments each.They dedicated their final
semester to develop and execute their creations. A spe-
cial feature is that all students designed and tailored the
garments themselves.The amount of effort put in by every
student was evident in the final presentation.
As for other detais,it is pertinent to share that the
graduating batch of Fashion Marketing and Merchandising
comprised of seventeen students.They havel presented
the final year project to the jury comprising of French
consultants, eminent fashion industry leaders and senior
faculty members.
Their projects are diverse in nature and not only capture
the essence of academic program but also realities of
the corporate world. It covers all the aspects of fashion
marketing from design, costing, market survey and promo-
tions.
The department of Jewelry Design and Gemological Sci-
ences showcased the work of twenty five students.The
pioneering graduating batch from this department made
a collection of five pieces each. Four are jewellery pieces
whereas the fifth one is an experimental, non wearable
article.The students were given a semester to develop
and execute a collection which was hand manufactured
from the initial stage to the last. Each piece is a labor of
love with hours of hard work and conscientious detailing
put into finishing the pieces.And that is why three out of
them adorn the pages of this magazine.As for others,some
of the toppers will appear in the next issue of this online
publication.
13Feature
14. Ashraf
Huma
This is Huma Ashraf,
a recent graduate
from PIFD 2008-2012
(Pakistan Institute of
Fashion & Design).
Choosing a fashion
designer career was the
beginning of an exciting
journey of hard work,
creativity and
tenacity.What’s fashion-
able and “in” one day
can be old and outdated
the next. So I knew
straight away, launching a successful career as a designer
would require preparation, dedication and ambition & I
tried my best to carry through and put in effect, all three
ingredients; by being creative, living all things fashion and
endure talent in my very own rite.
Throughout my entire course, I gained variety of work
experience, including my tenure at PFDC Fashion Week
and at MEERAS (Nilofer Couture) where I am working at
current as well.
It can easily be seen from the designs, part of my port-
folio that they include well turned out flair of textures and
colors. Also my innate understanding about the latest
trends made me competent enough in my working with
various fabrications & colors. It also goes out to show
those artwork and illustration skills that I have possessed
and owned by the time. I enjoy experimenting with my own
creations; while being flexible as well as creative, I like to
be goal oriented at the same time working in a diverse way
even being in a multi-cultural and multi-ethnical
environment.
Professional Focus/Objective
Starting out in the industry can be difficult, but there are
other potential places a fashion designer career can take
one to, So my first & foremost focus was & always has
been to gather and go on from a challenging position as
Fashion Designer in a professional, artistic environment
that utilizes and expands my competencies, skills,
education and experience & where my abilities & capacity
for hard work can lead to the opportunities of exposure,
growth & advancement.
Some of these options might work out well if one cannot
seem to get their foot in the door working for a big name
fashion designer so I’ve always got my objectives
quite vibrant & full of energy.
15. Future Goals
Projections for a career as a fashion designer are
expected to grow more slowly than other occupations.
Continued population growth will require more clothing but
demands for more affordable fashions will dominate.
While keeping in mind the versatility of work and other
obligatory things as well as my willingness to obtain a
challenging role as a fashion designer professionally in
a way that my skills & expertise in the fashion field could
add to the growth and amelioration of the firm as well as
enhance my knowledge further, I was much profound on
getting a chance to work for MEERAS (Nilofer Couture).
For the near future I would like to add to those skills of
mine by working on & with MEERAS, one of the
well-known names around when we talk about Fashion
Pakistan.
I always knew that talented & creative designers who’ve
learned their sewing skills as an apprentice to a skilled
tailor or seamstress can be successful as a self-employed
designer if they also are willing to work hard and have
some business savvy on how to market their product.
That’s why I have always had a mindset towards emerging
up with my very own entrepreneurship in coming future
after analyzing a suitable time so that without being rusted
over, I could introduce individuals with some of the
exceptions that I’ve got in-store in my mind for some of the
better sights people have ever came across.
Collection
•My collection “Winds of
tranquility” explores, hidden
wonders traveling can lead us to.
•The main focus of the collection
is to explore the relevancy of the
satchels and the flags that
people carry; the flow of colors
and the volume created in the
air which is also quite inspiring.
The color pellet is motley and
multi-colored patch work.
Inspiration
Traveling can do wonders and my muse to travel took
me to the cultural festival (urs) of “Sheikh Daud Bandagi
Kirmani” which inspired me towards the satchels that
people tie to the stand, colorful fabrics treated as bag
packs wrapped around which add colors to the dust in
the wind.The flags and different patterns of satchels all
together create a symphony of single spectrum.
16. Textiles
For the textile I focused on travelers, nomads and malangs
in the “urs”, who carried the bag packs at the satchels.
Through combination of bags and flags print, the base of
main fabric is patch work.
Silhouette
The cut lines were inspired from the fall of the flags and
the shrine. I translated the exaggeration of flags and the
bags through giving volume and gathers in the silhouettes.
ProjectWork
Did a comprehensive project of 11 weeks on Kids Wear
with Adventure Theme holding Design development ac-
cording to the customer profile. Selected designs were put
into stitching and selected garments were taken to PFDC
Fashion Week 2011.
An Eastern Wear project of Fashion Drawing inspired from
Russian Architecture.
A Men’s Wear project inspired by Safari using three boards
to define customer’s interest. One describing his Social
activities, 2nd holding his Life/Living Style and the other
having details of his modes of witnessing various Exhibi-
tions.
Did a project of Pattern making (one of my key strengths)
in which Patterns were made in Regular size of a five year
old Kid.
Made personal Jacket of my own size in accordance to
cope with different customer demands.
To help out in selecting appropriate Fabrications in
accordance with the themes, Inspired from “Victorian era
movie” (Marie Antoinette), a Jacket was designed & later
on stitched after doing selection from a verity of fabric
options.
17. Conferences/Exhibits Attended
First International 2 day conference on “Covering each
other in the era of imagined clash of civilizations” mutually
organized by Institute of Communication studies University
of the Punjab and Oslo university, Norway held in April
2009. I attended conference as a participant and confer-
ence’s theme was about how western media was covering
issues happening in the East and developing countries.
One day Jewelry Seminar, held in June 2009 at Chamber
of Commerce Lahore, exploring latest industrial revolu-
tions in Pakistan on Jewelry making with exhibiting differ-
ent types of Jewelry, stones & other accessories used in
Jewelry making.
Attended PFDC Fashion Week 2010, at Royal Palm La-
hore, having designer collections, also worked Back Stage.
Attended PFDC Fashion Week 2011, held at Expo Center
Lahore.Was assigned back stage responsibilities.
One day conference, held in July 2009 on “How Positive
thinking can make wonders happen” and “Critical things
to keep in mind while going for an Interview” by Mr. Umair
Talat & Dr. Fawad Ahmad organized by the Department of
Management Sciences in collaboration with Department
of Art & Design GC University, Faisalabad held at FITFD
(Faisalabad Institute of Textile & Fashion Design).
One day workshop on “Research methods and techniques
and using internet for research” organized by the institute
of communication studies University of the Punjab, Lahore.
19. The above verses pronounce to a floor that had led
me how to live a life.This report is about an
innocent girl whose colourful stage of life has
entered to the shadows of darkness.The girl who’s
light of life has been accidently stolen from her.
The girl who could see world around herself once
could only rely on the darkness of world. She is
walking blind folded. She had gone astray her eyes.
She can’t see anymore, she is screened.This
second phase of her life where she is living is a
miserable existence. But the inspiration is how she
transfer her miserable life into redden life.
This is what this whole report is about. How this
story had inspired me to design my attires. And
show the world what I have achieved through my
designs from such a disincentive which somehow
relates to my own personal life.Then how these
designs were transfer into practical developments
through draping, then its pattern, and to the final
stage sewing. And then what it showed the world
through the designs.
20. Over the next few years, I am
looking forward to do fashion
shows and exhibitions to step
into Pakistani fashion market
and create my own label with
a very ethnic design
philosophy. Besides, I’m
joining my university’s faculty
department to remain
stringed to the teaching and
learning process. I am
looking forward to distinguish
myself as a fashion designer
who wants to take Pakistan’s
customs and heritage to
international forum and prove
the world that our country is
not all dark but it has a rich
heritage that is still keeping
the country intact. I want to
design clothes that speak
story of every corner of my
country in a mature manner
and show all the colors
associated to it.
Faiza.Saqlain
21.
22. SAIRA
FATIMASADOZAI
BIOGRAPHYBorn in the City of Saints, Multan and the family of
warriors, poets, doctors and engineers Saira is the first
one in her family who opted fashion design as her carrier.
After bachelors in economics, statistics and journalism she
chose Pakistan Institute of Fashion & Design for further
studies. She holds a record CGPA at the Institution and
stood first throughout four years. Moreover on merit she
were selected for training at Ecole de la chambre
syndicale de la couture, Paris and Unilever acknowledged
her academic achievements by giving her LUX STYLE
AWARD & SCHOLARSHIP…
Currently , Saira is working as ‘’Research & Design Execu-
tive ‘’ at Leisure Club…
‘’Holdingtheswordofconfi-
dence,courageandcontrol
onecanconquertheworld
becausethereisplentyto
dreamandskyisthelimit’’
shesaysandbelievesthat
she’llbetheonetochange
historyoffashioninPakistan.
23.
24. Mangocomes
toLahore!
The famous Spanish Hi-Street fashion Brand spreading its outlets in Pakistan
Lahore, September 14, 2012: After the remarkable success of Mango’s first outlet
in Karachi, A.K. Marketing opened a new outlet of the infamous high street fashion
brand here in the metropolitan on Thursday 13th September, 2012, to cater its Lahore
market. Famous Pakistani Singer, Model and Actress Misha Shafi did the ribbon
cutting ceremony to mark the opening of Mango’s first outlet in Lahore.
24P&E
30. Shumaila Omer is a
passionate Lahore based
Jewellery designer and also Graduate Gem-
ologist from Dubai Knowledge Village who has
now geared to bring her master creations at
her very own ShuJewels.The guests making
the event more eye catching, included fashion
model Alizey Gabool, Natasha Hussain, Amna
Babar, Aamir Mazhar, Fauzan Sohail, Khadija
& Faisal, filmstar Meera, stylist Bablo Khan,
Tony, anchor person Mubasshar Luqman,
Humaira Malik, and many others.
30P&E
31.
32. L’Oreal Paris Bridal
Week 2012
Black Carpet
The Black Carpet of L’Oreal Paris Bridal Week 2012 Day 1
observed all the glitter and glam of Pakistan fashion world
with a big crowd of fashionistas walking on it.
Beforeenteringthemagical
arenaofL’OrealParisBridal
Week2012Day1,allfashion
designers,fashionmodels,
socialites,celebrities,and
fashionistasmadetheir
appearanceatBlackCarpet,
standingthereforawhile.
Fashion designers Khadijah Shah, Mohsin Ali, Maheen
Kardar Ali, Asifa & Nabeel, fashion model Meesha Shafi,
stylist Nabila, drama artist Fiza Ali, Amina Sani, and Amir
Mazhar together with many others attracted the camera
eyes to them and also talked about the much hyped Bridal
Week 2012.They all highlighted the significance of tradi-
tional Pakistani Bridal fashion and also the need for evolv-
ing makeup trends in 2012-2013.
The black carpet of L’Oreal Paris Bridal Week 2012 Day 1
was sponsored by Zong with Bank Al Falah as the official
banking partners for PFDC.
Backstage for PFDC L’Oréal Paris Bridal Week 2012,
called green room, is sponsored by L’Oréal Paris.The
show production is by HSY
Events, and choreography by
HSY. Fashion designer Ma-
heen Kardar Ali is the front
stage manager whereas
backstage management done
by Asim Naeem,and PR by
Lotus.
32P&E
47. Dimple Sharma is a rising
photogenic beauty on
Bollywood skies after
sprinkling her deep dimple
smiles on Indian Fashion
Industry. Her tall posture,
captivating eyes, sharp
features and expressive talent
has made her an alluring
model; capable of making her
top place in Bollywood where
dimples are the trade mark of
her personality.
48.
49. According to a Make-up artist Sanket Borkar “I
have been in the industry for over ten years and
have never seen body language like hers. Not only
is she stunning but she has a star-like aura. She is
definitely a face to look out for.” She has modeled
for the leading brands like L’Oreal, Levis, Sam-
sung, Nissan, Coca Cola, Fair and Lovely, Canon,
Forevermark, Micromax, LG, Reliance Trends, Pro-
vogue, Pantaloons and Rotomac. She is a “Gadget
Girl” at GQ, Brand Ambassador for Bombay Trendz
(Toronto) and also signed on by Hollywood pro-
duction as the face of India for International Brand
“Avon Cosmetics”.
Dimple Sharma belongs to Canada where she
graduated from McGill University. She was in-
terested in fashion since childhood and used to
participate in fashion shows in High School.The
contract which gave her career an edge was with
Avon Cosmetics where she later became the face
of India for their worldwide campaign and later the
Samsung Guro ad with Amir Khan brought a new
era of her success.Then one after the other, she
modeled in a number or ads and commercials with
leading celebrities such as Salman Khan, Akshay
Kumar, Ranbir Kapoor, Aishwariya Rai Bachchan,
John Abraham and Saif Ali Khan in addition to
peak directors Abhinav Kashyap and Anurag Basu.
She ramped for the brands like Levis, Dockers,
Provogue, Mogra and also for Toronto Fashion
Week.
Dimple Sharma’s latest works include TV Com-
mercials and print ads of Cadbury Chocolate,
Dove Shampoo, Facia Face Wash, Fair & Lovely,
print shot in Buenos Aires, Argentina by Hollywood
Director Jeffrey Darling and official Face of India
in their International Campaign to be released
worldwide in 2012. Her latest released photo
shoots and interviews are for Maxim Magazine,
RK Jewelers (Hong Kong), Kismet Magazine,
Canada (Released all over North America now)
and Femina Magazine Cover 2011. She is doing
campaigns for Pantaloons, Chennai Silks and Reli-
ance Trends national print. Now she is a Provogue
fashion model and Brand Ambassador of Wedlock
Fashion.
52. HT Brunch
Dialogues Second
Edition
The panelists included Kareena Kapoor, Karisma Kapoor,
Sharmila Tagore, Madhur Bhandarkar, Siddharth Roy
Kapur & Raj Kumar Gupta.
HT media launched a coffeee table book on print advertis-
ing titled ‘The Magic of Print’ which was graced by Alyque
Padamsee.The Magic of Print was followed by the HT
Brunch dialogues. Hindustan Times Brunch launched
the second edition of HT Brunch Dialogues themed, The
Changing Face of the Indian Heroine.This edition hosted
an inimitable cast and a jaw-dropping mix of the past and
present – Kareena Kapoor, Karisma Kapoor, Sharmila
Tagore, Madhur Bhandarkar, Rajkumar Gupta (No One
Killed Jessica) and Siddharth Roy Kapur today at Taj
Lands End, Bandra.
The first round of HT Brunch Dialogues kick started with
Madhur Bhandarkar, Siddharth Roy Kapur and Raj Kumar
Gupta in conversation about the filmmaker’s role in por-
traying the Indian female lead. The conversation focused
on the dramatic shift in female roles on the silver screen,
the change from the stereotypical, running-around-trees
character to a much more confident character who is in
control of her life and destiny.
A short musical interlude was followed by the second
round of HT Brunch Dialogues.This round witnessed a
truly remarkable artist from yesteryear’s Indian cinema –
Sharmila Tagore.There was an incredible & awe-inspiring
chat with the super-heroines of today, Kareena Kapoor
and Karisma Kapoor. The discussion revolved around
the way things have changed (or stayed the same) for the
Hindi film heroine.With the release of Madhur Bhandarkar
and Kareena Kapoor’s much awaiting film Heroine right
around the corner, the discussion couldn’t get bigger than
this!
HT Brunch Dialogues led by Vir Sanghvi was all in all an
interesting trilogy.The emcee of the events was Maria
Goretti. A Clever Conversation set the pace for the evening
with cinema; Live Performance by Shilpa Rao and Meiyang
Chang and finally, some Premium Indulgence in fine spirits
and good food.
Amongst others seen at the event were Poorna Jagan-
nathan wearing H & M (vest) and Drashta (pants), Shibani
Dandekar, Manish Malhotra, Nawazuddin Siddiqui, Anoop
Soni, Cyrus Sahukar, Gaurav Kapoor, Rohit Roy with wife
Manasi Roy, Raageshwari, Kunal Roy Kapoor, Prateek
Babbar, Anu Malik & Raell Padamsee.
52P&E
53.
54. Mercedes-BeThe Mercedes-Benz SLS AMG is a luxury automobile and
replaces the Mercedes-Benz SLR McLaren.The car is a
spiritual successor to the Mercedes-Benz 300SL Gullwing.
This latest creation was presented at the Paris Motor
Show.The vehicle was unveiled at the 2009 IAA. Sales
began in mid-2010 in Europe with MSRP of €177,310
(including taxes) and in the United States in mid-2011 for
less than $200,000.
Versions
The SLS AMG will be made in at least four different
versions.The first to launch is the coupe with gullwing
doors. In 2009 a Desert Gold version debuted at the Dubai
International Auto Show, in mid-2010 a FIA-GT3 racing
version. For 2011–2013 Mercedes will also be releasing a
roadster (with conventional doors and a soft top), an elec-
tric powered E-Cell version (most likely to be a coupe),
and there will be a Black Series version, which will see its
weight being reduced by as much as 300 kg (661 lb).
Regarding specifications, these include wheelbase of
105.5 in (2680 mm), length 182.6 in (4638 mm),
width 76.3 in (1939 mm), height 49.7 in (1262
mm), rims: 9.50 × 19 in (front), 11 × 20 in
(rear), tyres: 265/35 R 19 (front), 295/30 R
20 (rear), Kerb Weight: 3562.48 lb (1620 kg),
Power-to-weight ratio: 348 bhp/tonne, and
Weight-to-power ratio: 2.78 kg (6.1 lb)/ 1 PS
(0.74 kW).
As for engine features the important ones are
that it has forged and balanced crankshaft, tubu-
lar steel exhaust headers, maximum 7200 rpm,
and weight: 206 kg (450 lb)
Popular culture
The SLS AMG is featured as the cover car for the
PlayStation 3 racing game Gran Turismo 5, and is the
safety car for the Formula One seasons from 2011 to
present.
54Feature
58. CarlyRae
JepsenThree years later, she released a new single,
titled “Call Me Maybe”, which was released by
604 Records, and was followed by the release
of her debut extended play, Curiosity, on
February 14, 2012.“Call Me Maybe” was met
with much success, reaching the No. 1 spot on
both The Billboard and Canadian Hot 100.The
single also went to number-one in Australia,
Ireland and the United Kingdom. Jepsen signed
with Interscope Records in 2012.Jepsen cites a
mix of classic rock and alternative bands as her
musical influence, such as James Taylor, Bruce
Springsteen, Van Halen, Kimbra, La Roux, and
Robyn.
58Feature
59.
60. Jepsen’s second album Curiosity was released on Febru-
ary 14, 2012. It was produced by Ryan Stewart and Kevin
James Maher produced the track “Dear Julien”. On the
same day as the release, Justin Bieber made the an-
nouncement on the MuchMusic program New Music Live
that Jepsen has been signed to School Boy Records, the
label run by Justin Bieber’s manager, Scooter Braun.
The lead single, “Call Me
Maybe”, was released on
September 21, 2011
and was produced
by Josh Ramsay of
Marianas Trench
and co-written by
Jepsen, Ramsay
and Tavish Crowe.“Call Me Maybe” is the first song by a
Canadian artist to reach the top of the digital chart since
Justin Bieber’s “Baby” in January 2010. It is also only the
11th song by a Canadian artist to reach No. 1 on the Digi-
tal Songs chart since Nielsen SoundScan began tracking
digital download sales in 2005.The song has also peaked
at No. 1 on Billboard’s Canadian Hot 100, being the 4th
Canadian artist to do so, after Avril Lavigne’s “Girlfriend”,
NikkiYanofsky’s “I Believe”, and theYoung Artists for Haiti
version of “Wavin’ Flag”, originally by Canadian rapper
K’naan.
Jepsen is currently touring on the Shout it Out World Tour.
She is the opening act for the pop-rock trio Hanson. In
February 2012, Jepsen visited Justin Bieber and Scooter
Braun in Los Angeles, California, where she subsequently
signed to School Boy Records and Interscope. Her music
will still be distributed by 604 Records in Canada. On
March 23, 2012, Jepsen made her first American televi-
sion debut on The Ellen DeGeneres Show, performing
“Call Me Maybe” (with Jared Manierka on keys), later
joined by Justin Bieber. Carly was also the first Canadian
Idol contestant to enter the UK charts, when Call Me
Maybe debuted at number one.Carly played at Citywalk at
Universal Studios on April 14, 2012. 400 people who paid
five dollars were allowed to meet with the singer and get
albums autographed by her.
Jepsen, who is 26 years old, has been observed as
either dressing “too young” for her age, in an ef-
fort either to appeal to the pre-teen demographic,
or keep a “squeaky clean” image in contrast to her
scandal-ridden contemporaries.
On May 20, 2012 Jepsen performed “Call Me
Maybe” at the 2012 Billboard Music Awards.
On May 22, 2012, she performed “Tug of War”,
“Curiosity”, and “Call Me Maybe” at the first
Q102 Springle Ball concert.On June 17,
2012 Jepsen performed “Call Me Maybe”
at the 2012 MuchMusic Video Awards and later on she
dueted “Wild Ones” with Flo Rida.On June 26, 2012
Jepsen’s duet with Owl City “Good Time”, was released
as a digital download.The song is expected to appear
on both artists’ upcoming album.The song debuted
at number 18 on the Billboard Hot 100, becoming the
second top 20 hit single on the chart for both of them.
The song later peaked at number 13.Jepsen at Red
River Ex, Winnipeg, June 2012
On August 4, 2012, Jepsen gave three obvious hints
of what her second studio album will be called on
her Twitter account.Considering what hints Jepsen
has given and what information was found on.
61. the new album will be
called Kiss.In October
2012, Jepsen will
appear in the premiere
episode of 90210 and
perform a new song
from her upcoming
album.
62. Travel In London
London Underground
8million people live and work in the one of the world’s
leading financial and cultural cosmopolitan city called Lon-
don .An average to 2 million people uses the underground
system every day, however; 150 years ago this transport
mechanism didn’t even exist. London in 1820 was con-
gested from people, tight housing and traffic, this caused
problems for workers to arrive to work hence they would
choose to live in London to be closer to work. An ambitious
solution was needed in order to ease the pressure on this
great city
The first steam train railways begun in 1825 and 25 years
later, Kings Cross was a terminal to allow commuters into
London but the rail road companies were not permitted to
expand any further.This meant that the 750,000 workers
who arrived at the rail road each day had to find their way
to work in the heart of the city, causing grid lock. London
was grinding to a halt and the only way for the railway to
link into the city centre was underground.The Times news-
paper were against idea but Charles Pearson persuaded
London that this system was needed. Pearson knew the
public would accept his concept, it would allow commuters
from far to enter into London therefore easing the conges-
tion in the city.
The metropolitan railway company was the first under-
ground railway and broke ground in 1860, the building
method used was a “cut and cover “process. It was very
expensive and involved digging tunnels which were over
20 feet wide, laying two tracks side by side and then brick-
ing these over to replace the road.The Metropolitan line
opened in 1863 and connected three major terminals at
Paddington, Euston and Kings Cross. John fowler bid to
run the new underground system on compressed air.The
idea would be to blow trains through tunnels and sucked
back by air generated by compressors at each end of the
line.The major flaw was that compressed air leaked con-
tinuously through the tunnel joints.Therefore, Metropolitan
railway was forced to borrow steam railways from Great
Western in order to start its service. It was an immediate
success carrying 40,000 passengers on its first day
running from 8am to 8pm every 15 minutes per day.
The success of the Metropolitan railway
encouraged other companies to start up
and in 1874 London’s second
underground railway was setup, this
was the London Metropolitan and
District which ran along the Themes and
Embankment.By 1884 a complete
circular underground had been
constructed by Metropolitan and District
railway called the Circle line and is still
in use today.
With the turn of the new century, a technology came its
way. Steam was a troubled service because of the pollu-
tion and the “cut and cover “technique was causing trouble
on the London roads. New advances came from the U.S
and Germany called the electro rail which would replace
the steam trains but how was the London road problem
going to be solved.
A South African Engineer called James Henry Great-
head was going to take the builders deeper underground
was his new technique called a tunnelling shield, this
would allow workers to dig the ground under the tunnel-
ling shield and when a hole large enough was made, the
device would simply be pushed forward and the tunnel
62Feature
63. lining would be used to erect behind the shield holding the
ground up and the process repeated. The shield was the
single most important engineering invention to create the
London underground.
In the 1900s,permission had been
granted to various transport com-
panies who were proposing deep
underground routes.In 1890,South
London Railway made history to
make the first underground trans-
port by electric traction.In 1900 an-
other electric train power company
called the Central London Railway
was opened by QueenVictoria’s
son,the Princes ofWales.The line
was built entirely of a tunnel 10 ft
diameter from east to west of Lon-
don and over 14 million commuters
was carried in its first years.Central
London’s line became popular be-
cause of its flat rate fare.
Charles TysonYerkes a business man from United States
brought access to several important things to the Lon-
don underground, American money used to build these
very expensive trains at the turn of the century and also
American technology particularly in the electrical field. By
1902Yerkes became the chairman of the newly formed
Underground Electric Railway Company of London ltd with
a capital of £4million. He also built a large power plant in
64. Chelsea which was an ideal location for supplying coal
along the Themes. He believed that if you supplied your
own power, you would increase profits.The Lots Road
Power Plant was one of the biggest generator stations in
the world.Yerkes died in 1905 in NewYork and a new gen-
eral manager called Albert Stanley an American, bought
all the bus companies in London, the only mode of trans-
port that was making a profit and he also employed Frank
Pick, the man responsible for the branding of the London
underground producing the circle with a bar across it and
rebranded the company to The Underground.
The underground lines expanded, in 1908 one line came
to the surface just off north of London in open country side
and within the next few years Hampstead Garden suburb
developed around the basis of the underground station.
Albert Stanley realised there was great profit to be made
in the expansion to the suburbs but so did their arch rival
the Metropolitan Railway, together the two companies
expanded the railway outside of London. Metropolitan Rail-
way had a smart idea of buying out land either side of the
railway out in the countryside and use that land to develop
houses increasing their profits. By 1930s, control of all the
tube companies was taken over by the newly formed Lon-
don Passenger Transport Board; their role was to see the
continuous expansion of the underground. Initially develop-
ment of this project required investment from private.
The technology, design, and innovation with
London underground transport system is
extraordinary, for example introducing
underground and under water tunnel.Use of
electronic ticketing system and the London
underground Map itself is a amazing
example of graphic design, demonstrating
the complex routes in the most simplified
manner .
The Metropolitan Railway Company was the first rail-
way company to introduce underground railway, and the
success of which attracted many more private investors
attention. In 1997, when Labour party was in power chose
Public Private Partnership (PPP) and finally in 2003 Trans-
port of London took responsibility of London Underground
(LUL).Train operation was to remain a public sector
responsibility under London Underground. (LUL).
London Underground has got huge impact in the city’s
economy, consumer’s businesses managing the service.
London underground carries one billion passengers a
year.The Mayors Transport strategy sets out the route to
achieve Mayors vision which is to ‘Deliver a world class
underground for a world-class city.
66. InsideFashion’s
Night Out 2012
VOGUE’s 2012 Fashion’s Night Out was the biggest yet,
even its official T-shirt was an unprecedented success -
selling out at the Condé Nast Worldwide store in less than
an hour.We even found a few lost shoppers inside Vogue
House, trying to track down the event’s stylish item.
In Mayfair, the streets were alive with music - from Labrinth
at Emporio Armani’s Secret Garden Party to live perfor-
mances from four of the capital’s emerging musicians at
the Samsung Stage - which attracted hordes of crowds.
Burberry’s Bond Street store was - as usual at
FNO - packed to the brim, as shoppers turned up to watch
its band-of-the-moment, Southern.We wonder if they
noticed the label’s current muse, handsome Roo Panes,
watching from the sidelines. One-girl-band Delilah took to
the Topshop windows for a special gig, while Hermés got
people dancing in the streets with its Swing Patrol band.
A lone accordion player standing on a Bond Street corner
was cheered on by crowds - a truly perfect sight to see.
The link between fashion and music could not have been
more obvious or more enjoyable.
Elsewhere in Covent Garden, the Chanel human vending
machines went down a storm - manned by hidden people
who dispensed the chosen products into Chanel bags.
Opening Ceremony took its Korean-themed street party to
the next level, with Japanese-inspired cocktails, delicious
food and a trailer - in which shoppers could get their hair
done in the style of Manga girls.
Of course, the party of the night was undeniably the
Vogue and Mulberry official FNO soirée - held at the
label’s Bond Street store.The star guests were in no
short supply - Manolo Blahnik, Edie Campbell, Roland
Mouret, Christopher Kane, Daisy Lowe, Suki Waterhouse,
Portia Freeman, Matthew Williamson and Erdem to name
but a few - as were the decadent refreshments. Oys-
ters and Champagne anyone? “The crowd is
wonderful and there’s a real buzz
here,” Suki Waterhouse told us.“I
love having the chance to meet
all the designers too. Emma Hill,
for example, is amazing - I really
appreciate her work.”
Unsurprisingly, some of the most popular spots involved
food, as lengthy queues formed outside Missoni’s ice
cream van, Daks’ popcorn stall and Hotel Chocolat’s pop-
up venue.The talk between Francesca Burns and Bronwyn
Cosgrave on the legacy of Coco Chanel (featuring a sur-
prise fashion show with Edie Campbell and Pixie Geldof),
at the label’s Bond Street store was such a hit with shop-
pers that even latecomer Daisy Lowe had to stand on the
stairs because there were no seats left.
We could go on about the Hershesons’ 15-minute blow-
dries; Radley’s adorable Scottie dogs; how Louis Vuitton’s
Yayoi Kusama windows became the sight everyone wanted
a photograph of; and the aesthetically-pleasing men who
sprayed us with Jo Malone’s Blackberry & Bay scent; but
it’d be difficult to stop.Vogue’s Fashion’s Night Out 2012
brought together a bigger, more lively and fashion-ob-
sessed community than ever before.“It feels like one huge
fashion festival,” Portia Freeman told us.“It’s just so good
to see everyone together; there’s no other place where
you’d see so many fashion names in one place.
66P&E
67. Queues at Alexander McQueen spanned the length of
Old Bond Street, as shoppers vied for a chance to enter
the label’s special prize draw.