The Ecommerce experts from FastPivot.com & Monitus.net review key metrics in measuring mobile visitors, sales and current mobile trends. During this online discussion they reviewed the need for a mobile website, tracking problems with JavaScript redirects, and the best way to capture mobile sales. Ron Yates, founder of Titanium-Jewelry.com was also on hand to share his mobile experiences and the results that he has witnessed including a 138% increase in revenue from mobile shoppers.
8. Mobile Traffic in Google Analytics Who are these mobile visitors? What if an increasing number of customers want to interact with your site via a mobile device? Need to pay attention to channel preference.
9. Mobile Traffic in Yahoo! Web Analytics Create a custom report and bookmark it
16. Segment: By Source Are traffic sources different? Do the same thing for Keywords, pages viewed, goals... Are mobile visitors able to reach their goals?
18. A word of caution for Yahoo! Store On a Yahoo! Store - there is no automatic redirect on the server level (unlike Best Buy) Redirect has to be done with JavaScript code on the landing page. For usability you want the redirect to happen as fast as possible
19. Problem is that redirect happens before the web analytics tag fires and would lose referrer information! This is the same issue with AB testing. If you are in the B group you want the redirect to happen before A is displayed.
20. Are you losing referrer info? Go to Hostnames report and click on the mobile domain
21. Segment Hostname by Keyword or Source If you see (not set) or your main domain you are losing referrer info
22. How to review and test a mobile website using a browser.
23. Tip: How to view mobile sites without a mobile device Get Safari Browser - Mac or PC