1. RAFIUDDIN AHMED
Flat-303, Bldg-IBARAKI-01,
Japan Garden City, Ring Road, Mohammadpur, Dhaka-1207, Bangladesh
Contact: +88-01914 878700. E-mail: rafi.mkt@du.ac.bd
CAREER OBJECTIVE:
To work with educational institutions & become an academician/researcher/trainer/consultant.
SKILL SUMMARY:
 Involved in teaching & training for the last 8 years. (Since 3rd March, 2005)
 Has ample experience to do independent research.
 Has overseas teaching experience in NMIT in Melbourne, Australia
 Developed course material for NMIT for the degree of Certificate Three in Business.
 Strong time management skills with the ability to manage multiple tasks and good attention
to detail i.e. multi-tasker.
 Able to manage staff effectively in a cross cultural setting.
 Excellent analytical skills demonstrated in both academic and professional experience
 A good academician with 7 years track record in different local and overseas universities.
 Well developed communication skills, able to communicate effectively in English
 Good interpersonal skills, able to develop/maintain business relationships and work in a team
with good leadership quality
 Very strong hospitality skills, business acumen are up to the standard and able to prepare
business and marketing plan in the competitive milieu.
 Has prior work experience to work as a contributor in a daily newspaper ( Prothom alo).
TERTIARY EDUCATION & RESULTS:
Chartered Institute of Marketing (CIM), UK Ongoing
Level-6, Professional Diploma in Marketing
University of Melbourne, Melbourne, Australia
Master in International Business (Distinction with 76.25% i.e. H2A) 2008 - 2009
Funded by Melbourne University Graduate Merit scholarship
University of Dhaka, Dhaka, Bangladesh 2001 - 2003
MBA (Marketing) CGPA 3.92 (4 scale), 2nd place
University of Dhaka, Dhaka, Bangladesh 1997 - 2001
BBA (Marketing) CGPA 3.91, (4 scale), 2nd place
SECONDARY EDUCATION & RESULTS:
Higher Secondary certificate (HSC), Commerce, 1st place 1995 - 1996
Puran Bazar College, Chandpur, Bangladesh
Secondary Secondary certificate (SSC), Social Science, 4th place 1993 - 1994
Al Amin Academy, Chandpur, Bangladesh
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2. WORK EXPERIENCE:
ORGANIZATIONAL:
1. Interior company “PYRAMID INTERIOR COMPONENT”, Dhaka, Bangladesh
Duration: 2003 to present
Position: CMO, CBO & Director
Duties:
 Strategic development of the department and business development of the company
 Analysis of Key Performance Indicators (KPI’s) of the company
 Preparation of recommendations on improvement of business especially on sales
 Analysis of market and search for new business opportunities
 Preparation of marketing plans in accordance with market opportunities
 Monitoring of marketing plans and implementations
 Liaise and communicate with banks, local and foreign partners
 Supervise staff (3 specialists and Marketing department)
2. BRAND CONSULTANT AND CEO (BRANDZ HUB)
 Brand building, managing & providing guideline to poor or ill performing brands
 Brand Architecture, Brand evaluation and valuation.
 Brand monitoring & Brand revitalizing
ACADEMIC:
Name of the employer: University of Dhaka, Dhaka, Bangladesh
Position: Lecturer of Marketing
Time Period: 18th December 2005 to 2nd February 2010
Position: Assistant Professor of Marketing
Time Period: 3rd February 2010 – Till date
Job description: Giving lectures on all the business courses in both BBA and MBA level.
ADJUNCT FACULTY
North South University, American International University Bangladesh, Stamford University
Bangladesh, Ahsanullah University of Science & Technology, Darul Ihsan University, IBAIS
University, ICMA, ASA University, State University, BIBM, Bangladesh open University
etc.
AUSTRALIA:
Name of the employer: Northern Melbourne Institute of TAFE (NMIT), Preston campus
Position: Lecturer and Course developer
Time period: February 10th, 2009 to 24th June, 2009.
Job description: Giving lectures on Business courses
COURSE DEVELOPER: Developed course material and lectures solely for Certificate
Three in Business for NMIT where the course title is “Purchase goods and services”.
ACADEMIC AWARD/ ACCOLADES

2
Education Board scholarship/certificate from the then Prime Minister for extra
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ordinary Secondary (SSC) and Higher secondary (HSC) results in 1995 and 1997.

3.  Deans Merit award (CGPA 3.85 above) in BBA and MBA from Faculty of Business
studies, University of Dhaka, Bangladesh in 2003 and 2005.
 “Dutch Bangla Bank Limited” (DBBL) scholarship in BBA and MBA for becoming
top scorer in the department.
 “Graduate Merit Scholarship” provided by Graduate School of Management,
University of Melbourne, Melbourne, Australia in 2008.
PUBLICATIONS: (Published)
1. Ahmed, R. & Ali, M. (2011). “The Role of Microfinance in Alleviating Poverty: A
Perception Analysis of the microfinance borrowers in a village of Bangladesh”. Dhaka
University Journal of Business Studies. Volume-XXXII, No. 1 June 2011, ISSN-1682-2498.
2. Ahmed et.al, (2010). “The Impact of Social Network Sites (SNSs) To Create Brand Equity—
A Study on Facebook”. D.U. Journal of Marketing, University of Dhaka. Issue Vol. 12/13,
June 2010. ISSN- 1682-3194
3. Ahmed et. al, (2008). “Integrating corporate branding and different sociological paradigms: A
survey of literature”. Dhaka University Journal of Business Studies. Volume-XXXI, No. 1
June 2010, ISSN-1682-2498.
4. Ahmed et. al, (2007). “Information Super Highway and Its Prospects in Bangladesh”. Dhaka
University Journal of Business Studies. Volume-XXVIII No.1 June 2007, ISSN-1682-2498.
5. Ahmed, R. & Ali, M. (2007). “Electronic Banking in Bangladesh: Potential & constraints.”
Journal of Marketing, University of Dhaka, Issue Vol. No. 10, June 2007. ISSN- 1682-3194.
(Ongoing)
1. “Impact of Social Marketing to Change Human Behavior in the Case of Road Crashes- A
Study in Bangladesh”.
2. “Driver’s Perception of Road Safety Advertisements: A study in Bangladesh”.
RESEARCH WORKS (CONFERENCES & WORKSHOPS ATTENDED):
1. “World Marketing Summit 2012”- Better world through Marketing. I worked as an organizer for 3
days which was held in March 1, 2, and 3 at BICC in Dhaka, Bangladesh.
2. “Inspiring the future minds”— A seminar Conducted by world’s famous marketing guru Philip
Kotler in Dhaka university senate building on 8th June 2011 during his Bangladesh visit.
3. “Week long seminar and course on Research Methodology”- conducted by MGSM (Melbourne
Graduate School of Management), University of Melbourne, Melbourne, Australia, on May,
2009.
4. “Dealing with SPSS- a 3 day seminar and training”- conducted by MGSM, University of
Melbourne, Melbourne, Australia, on June, 2009.
5. “Effective way of learning & teaching” a 2 day seminar conducted by TLU (Teaching & Learning
Unit), MGSM, University of Melbourne, Melbourne, Australia, on January, 2009.
6. “Trade and Growth Dialogue between South Asia and Africa: Strengthening links between South
Asia and Africa”, Video-conference, organized by the South Asia and Africa regions of the
World Bank and the World Bank Institute, hosted at BRAC University Distance Learning
Center, Dhaka, March 13, 2008.
7. “International Conference of Young Economists (ICYE) 2007”, Hotel Sarina International, Dhaka,
Bangladesh, June 17, 2007.
8. One-day National Seminar on “Corruption, Ethics, and Sustainable Development in the context of
Bangladesh with the theme Epistemology of Ethics: A faith-based focus”, Dhaka University,
Dhaka, Bangladesh, March 9, 2006.
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4. TRAINING: (Conducted and Participated)
1. Organized a seminar and workshop on-“Road safety and Awareness” in the Department of
Marketing, Faculty of Business studies, University of Dhaka. It was held in October 3rd to 4th,
2012.
2. Conducted a seminar on-“Enactment of Geographic Indication (GI) law and its business
opportunity in Bangladesh” in the Department of Marketing, Faculty of Business studies,
University of Dhaka which was held in September 15th, 2012.
3. Training conducted for Business graduates/ Professionals on-“Communication in Business”-
Organized by my organization Brandz Hub, 17th to 20th February, 2012.
4. Research and Training conducted for Business graduates/professionals on- “Brand Myth and its
power”- Organized by my organization Brandz Hub, 22nd to 25th February, 2012
5. Research and Training conducted for Business students/professionals on- “Be Brand, Go
Brand”- Organized by my organization Brandz Hub, 10th 13th August, 2012
6. Training on Anti-money laundering, organized by Lessons Learned and EBRD, September 28th -
29th , 2005, Dhaka, Bangladesh
7. Seminar on Possibilities of NGOs to influence on the process of decision-making in the
International Banks of Development, organized by CEE Bankwatch Network, March 3rd -5th, 2004
8. Training on Capacity building, organized by the Partnership Development Organization
(Bangladesh), July 14th -17th, 2003, Dhaka, Bangladesh.
9. Training on Fundraising, organized by the Partnership Development Organization (Bangladesh),
June 11th -14th, 2003, Dhaka, Bangladesh.
10. Training “Project design”, organized by Counterpart Consortium, December 12th -18th, 2000,
Dhaka, Bangladesh.
SKILLS:
Computers: Windows 2007, Microsoft Word, Excel, Multimedia, Hardware, SPSS
Languages: English (fluent) IELTS Score: 7 (Overall band), Hindi (Fluent), Germany (Basic)
OTHERS SKILLS:
I have ample interest to work with cross cultural organization in home and abroad. I am a quick
learner and can handle group of people. I have strong achievement motivation and leadership quality
to grab the attention of others. I have prior experience to handle large number of people for our
company as I worked on marketing and client support and services.
SOCIAL SKILLS:
I am a member of “Badhon” which is a blood donating organization in University of Dhaka,
Bangladesh. I have experience working for society as well as country for many years under Build
Better Bangladesh- a voluntary group from Dhaka University to help the emaciated people.
PROFESSIONAL MEMBERSHIP:
 I am an active member of Bangladesh Brand forum where I am involved in brand building
and brand promotion.
 Member of JCI (Junior Chamber International) Dhaka Central, Bangladesh.
 Country Coordinator of Decemland Bangladesh www.decemland.org
 Associate Director for Asia (South-Central Region, Territory-1 at the International Institute
of Marketing Professionals or at IIMP®. (www.theiimp.org)
 Editorial Advisory Board & Reviewer (www.pezzottaitejournals.net)
 Brand and Marketing Adviser for the 2nd SR Asia Bangladesh National conference
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http://www.sr-asia.org
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5. HOBBIES:
Business and economic research at the Center for Strategic Research in Bangladesh; Sports activities
like-playing сhess, Table tennis and swimming.
PERSONAL INFORMATION:
First name: Rafiuddin
Family name: Ahmed
Citizenship: Bangladeshi
Gender: Male
Marital status: Married
Date of Birth: 1st November 1979
REFERENCES:
Reference letters from academic staff are available upon request.
1. (In Home)
Prof. Syed Abul Kalam Azad
Professor & Director (EMBA)
Department of Marketing
University of Dhaka. Mobile: +88-01711-549363.
E-mail: profazad@yahoo.com
2. (In Abroad)
Professor David Merett
Melbourne Graduate School of Management (MGSM)
Head of Department (International Business)
University of Melbourne, Melbourne, Vitoria 3086, Australia.
E-mail: dtm@unimelb.edu.au
3. Professor Richard Tay
Faculty of Business, Economics and Law
La Trobe University
Melbourne, Victoria, Australia 3086
Tel: 61-3-9479-1267
Fax: 61-3-9479-3283
Email: r.tay@latrobe.edu.au
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