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Mobile Sponsorship
     Proposal
 Event/Event Organization Name
             [Date]
(About this template)
• The purpose of this template is to help you raise
  sponsorship revenues for your mobile app.

• Please add or remove elements to this template
  based on your situation and needs and adapt it to
  your event’s branding.

• We hope you find this template useful and fruitful.
  Please contact us at info@favequest.com for any
  further assistance.
XYZ Mobile App!
• The XYZ is launching a
  mobile app for all events
  including:                    Event Name
   – A
   – B
                              Calendar     SouvenirCam
   – C
• We are seeking sponsors
                               Maps          About Us
  for this unique and
  innovative opportunity                      More …
                              Click to learn more about
                                    Your Company
What does the app do?
• Smartphone users will download the app before they arrive to
  browse the schedule, add events to their calendar and send
  tweets and Facebook messages to their friends to let them
  know which events they’re attending.

• During the event, they’ll use the app to obtain maps and
  locations, check the schedule, take branded SouvenirCam
  pictures and optionally enter them into contests.

• After the conference, they’ll use the app to recall event
  information, check on upcoming events and stay in touch with
  us through our social media accounts.

• Note: App will be available on iPhone, Android & optionally
  Blackberry and a mobile web site
EVERYBODY is on Mobile

There are 5.9 Billion mobile
subscribers worldwide!!!

That’s 87% of the world’s
population.

They have downloaded
over 30Billion apps!



    That’s a lot of mobile phones and apps!
More than half of mobile phone users in
Canada and the US now have smartphones.
That compares to about ~1/3 in 2011! This is changing fast!




Source: ComScore, Nielsen, JD Power
Smartphone users have higher incomes
http://blog.nielsen.com/nielsenwire/online_mobile/survey-new-u-s-smartphone-growth-by-age-and-income/
It’s Time for Mobile
 Mobile                                                       Mobile Phones are Replacing
 Internet                                                     our Desktop Computers
 Just like on a desktop computer,                             By 2014, more people will access the
 people can access the internet on their                      internet on their mobile phones than
 smartphones through their mobile web                         on their desktop computers.
 browser and apps.



 •Just like on a desktop computer, people can access the       By 2014, more people will access the internet on their mobile
  internet on their smartphones through their mobile web                         phones than on their desktop computers.
                     browser and apps.




                                                           Source: Microsoft
Mobile App Sponsorship
           Benefits
1) Reach a wide audience that is on the high end of the
   income bracket
2) Be visible to an audience you wouldn’t otherwise
   reach: 25% of internet users only access the internet
   from their mobile phones!
3) Demonstrate innovation and learn about the new
   mobile marketing frontier
4) Associate your brand with events people care about
   and engage with them during the events
5) Easily integrate call to action: coupons, contests,
   sharing, registration, request for information …
Success Story: New
                 Glasgow Jubilee

The local Sobeys stores near New Glasgow, Nova Scotia are sponsoring the mobile app for
the yearly popular Jubilee. Sobeys is integrated in the app and are showing their support for
the community while still generating interest for their business.




Note: App launching at end of July, 2012
About
• Overview and description of my event.
Target Audience
• Description about my event’s target audience:
   – Number of attendees
   – Demographics (age, gender, geography)
   – Interests/hobbies, etc.
Mobile Sponsorship
                  Opportunities
1.   Splash Page (main page everyone sees on app launch)
     –   “app sponsored by Your Company”
2.   Clickable Banner (displayed on most pages)
     –   Can include just your logo and/or call to action: get coupon, contact for more information,
         enter contest …
3.   SouvenirCam photo frame
     –   Very cool feature that people use to share photos with friends on Facebook and Twitter for
         fun or as part of a contest
4.   Photo Contest
     –   Ranges from simple mention on SouvenirCam to prizes provided by Your Company
5.   Places on Map
     –   Clickable markers on map
6.   Dedicated Page for Your Company
     –   A page in the “more info” section of the app dedicated to the sponsor. Include company
         information, promotions, coupons, links to corporate and social media presence.
7.   Marketing of app with mentions of your company’s support
     –   “app sponsored by Your Company” on event website, posters, announcements at events “we
         wish to thank Your Company” for sponsoring our mobile app.


             Complete Exclusive Package: $ for one year
Splash Page
• Dedicated logo on
  splash page
• Viewable by
                        Event Name
  everyone when app
  is opened             Date & Location

• Largest and
  strongest placement        Continue

                            App Sponsored by
  Cost: $XYZ                 Your Company


  Exclusive or 1/XYZ
Clickable Banner
• Dedicated banner
  visible on most app
  pages                         Event Name
• Banner is clickable -
  can include call to         Calendar     SouvenirCam

  action:
  – get coupon, contact for    Maps          About Us
    more information,
    enter contest …                           More …
                              Click to learn more about
                                    Your Company

  Cost: $XYZ
  Exclusive or 1/XYZ
SouvenirCam Sponsor
           Integration
• SouvenirCam adds
  souvenir frame to photos
  and enables attendees to
                               Amazing Event 2012
  share them with friends
  on Facebook and Twitter

• “App Sponsored by Your
  Company” or
  “SouvenirCam Sponsored
  by Your Company”
  integrated in frame design
  for all to see when photos
  are shared                   SouvenirCam Sponsored by Your Company


                                                         Share

   Cost: $XYZ
   Exclusive or 1/XYZ
SouvenirCam Photo Contest
• Email or Facebook based
  photo contest
  – Optionally use destination email   Awesome Event 2012
    such as
    photos@yourcompany.com
• Ideal way to capture leads
  and contact information to
  generate leads and
  awareness for your
  company
• Optionally provide prizes             Contest Sponsored by Your Company

  to generate leads                    Enter Photo Contest

  Cost: $XYZ
  Exclusive or 1/XYZ
Map-vertising
• Integrates Your
  Company into the
  event map: Visible
  every time a user
  uses the map feature
• Your logo is used in    Your Company Logo
  place of the standard
  location “pin”
• Logo is clickable and
  leads to more
  information

  Cost: $XYZ
  Exclusive or 1/XYZ
App Marketing & Sponsor
         Mentions
• Event Website & Poster to promote app
  includes “App Sponsored by Your
  Company”
• Other marketing material will use the app
  graphics that include mentions of Your
  Company
• Mentions at the events “We wish to
  announce our new mobile app. Thank you
  to Your Company for sponsoring the app”
Extras
• You may wish to add extras in
  combination with the mobile sponsorship
  to sweeten the deal such as a pair of VIP
  passes, mentions on website, mention in
  newsletters …
Other Sponsors
• Who else is on board?
Last Year’s Success
• Build credibility into your event. Share the success
  story of last year. How many people came and what
  happened? What was the media coverage? Show
  last year’s event pictures & benefits sponsors got.
What’s Next?
• Fill in application form and send to XYZ.

• To know more call XYZ or email XYZ.

• Please respond by XYZ.
Mobile Sponsorship Application
Company/Organization Information
Company/Organization Name _______________________________________
Address ________________________________________________________
City ____________________ Province/State ___________________________
Postal Code/ZIP __________________Country _______________________
Phone _______________________ Fax _____________________________
Web Address ___________________E-Mail ___________________________

Mobile Sponsorship Options
                    Type             Cost                Total
Splash Page

Banner Ad

SouvenirCam

SouvenirCam Photo Contest

Map-vertising
Total
Contact Us
• Do you have questions?
• Want us to participate in a meeting with you and a
  sponsor?
• Do you need some mockups to help you close a
  sponsorship deal?

                  info@favequest.com
               Or call the CEO, Allan Isfan
                     +1 613 799 6300

                                Let’s get mobile

                                                   Let’s get mobile

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Event Mobile App Sponsor Proposal Template

  • 1. Mobile Sponsorship Proposal Event/Event Organization Name [Date]
  • 2. (About this template) • The purpose of this template is to help you raise sponsorship revenues for your mobile app. • Please add or remove elements to this template based on your situation and needs and adapt it to your event’s branding. • We hope you find this template useful and fruitful. Please contact us at info@favequest.com for any further assistance.
  • 3. XYZ Mobile App! • The XYZ is launching a mobile app for all events including: Event Name – A – B Calendar SouvenirCam – C • We are seeking sponsors Maps About Us for this unique and innovative opportunity More … Click to learn more about Your Company
  • 4. What does the app do? • Smartphone users will download the app before they arrive to browse the schedule, add events to their calendar and send tweets and Facebook messages to their friends to let them know which events they’re attending. • During the event, they’ll use the app to obtain maps and locations, check the schedule, take branded SouvenirCam pictures and optionally enter them into contests. • After the conference, they’ll use the app to recall event information, check on upcoming events and stay in touch with us through our social media accounts. • Note: App will be available on iPhone, Android & optionally Blackberry and a mobile web site
  • 5. EVERYBODY is on Mobile There are 5.9 Billion mobile subscribers worldwide!!! That’s 87% of the world’s population. They have downloaded over 30Billion apps! That’s a lot of mobile phones and apps!
  • 6. More than half of mobile phone users in Canada and the US now have smartphones. That compares to about ~1/3 in 2011! This is changing fast! Source: ComScore, Nielsen, JD Power
  • 7. Smartphone users have higher incomes http://blog.nielsen.com/nielsenwire/online_mobile/survey-new-u-s-smartphone-growth-by-age-and-income/
  • 8. It’s Time for Mobile Mobile Mobile Phones are Replacing Internet our Desktop Computers Just like on a desktop computer, By 2014, more people will access the people can access the internet on their internet on their mobile phones than smartphones through their mobile web on their desktop computers. browser and apps. •Just like on a desktop computer, people can access the By 2014, more people will access the internet on their mobile internet on their smartphones through their mobile web phones than on their desktop computers. browser and apps. Source: Microsoft
  • 9. Mobile App Sponsorship Benefits 1) Reach a wide audience that is on the high end of the income bracket 2) Be visible to an audience you wouldn’t otherwise reach: 25% of internet users only access the internet from their mobile phones! 3) Demonstrate innovation and learn about the new mobile marketing frontier 4) Associate your brand with events people care about and engage with them during the events 5) Easily integrate call to action: coupons, contests, sharing, registration, request for information …
  • 10. Success Story: New Glasgow Jubilee The local Sobeys stores near New Glasgow, Nova Scotia are sponsoring the mobile app for the yearly popular Jubilee. Sobeys is integrated in the app and are showing their support for the community while still generating interest for their business. Note: App launching at end of July, 2012
  • 11. About • Overview and description of my event.
  • 12. Target Audience • Description about my event’s target audience: – Number of attendees – Demographics (age, gender, geography) – Interests/hobbies, etc.
  • 13. Mobile Sponsorship Opportunities 1. Splash Page (main page everyone sees on app launch) – “app sponsored by Your Company” 2. Clickable Banner (displayed on most pages) – Can include just your logo and/or call to action: get coupon, contact for more information, enter contest … 3. SouvenirCam photo frame – Very cool feature that people use to share photos with friends on Facebook and Twitter for fun or as part of a contest 4. Photo Contest – Ranges from simple mention on SouvenirCam to prizes provided by Your Company 5. Places on Map – Clickable markers on map 6. Dedicated Page for Your Company – A page in the “more info” section of the app dedicated to the sponsor. Include company information, promotions, coupons, links to corporate and social media presence. 7. Marketing of app with mentions of your company’s support – “app sponsored by Your Company” on event website, posters, announcements at events “we wish to thank Your Company” for sponsoring our mobile app. Complete Exclusive Package: $ for one year
  • 14. Splash Page • Dedicated logo on splash page • Viewable by Event Name everyone when app is opened Date & Location • Largest and strongest placement Continue App Sponsored by Cost: $XYZ Your Company Exclusive or 1/XYZ
  • 15. Clickable Banner • Dedicated banner visible on most app pages Event Name • Banner is clickable - can include call to Calendar SouvenirCam action: – get coupon, contact for Maps About Us more information, enter contest … More … Click to learn more about Your Company Cost: $XYZ Exclusive or 1/XYZ
  • 16. SouvenirCam Sponsor Integration • SouvenirCam adds souvenir frame to photos and enables attendees to Amazing Event 2012 share them with friends on Facebook and Twitter • “App Sponsored by Your Company” or “SouvenirCam Sponsored by Your Company” integrated in frame design for all to see when photos are shared SouvenirCam Sponsored by Your Company Share Cost: $XYZ Exclusive or 1/XYZ
  • 17. SouvenirCam Photo Contest • Email or Facebook based photo contest – Optionally use destination email Awesome Event 2012 such as photos@yourcompany.com • Ideal way to capture leads and contact information to generate leads and awareness for your company • Optionally provide prizes Contest Sponsored by Your Company to generate leads Enter Photo Contest Cost: $XYZ Exclusive or 1/XYZ
  • 18. Map-vertising • Integrates Your Company into the event map: Visible every time a user uses the map feature • Your logo is used in Your Company Logo place of the standard location “pin” • Logo is clickable and leads to more information Cost: $XYZ Exclusive or 1/XYZ
  • 19. App Marketing & Sponsor Mentions • Event Website & Poster to promote app includes “App Sponsored by Your Company” • Other marketing material will use the app graphics that include mentions of Your Company • Mentions at the events “We wish to announce our new mobile app. Thank you to Your Company for sponsoring the app”
  • 20. Extras • You may wish to add extras in combination with the mobile sponsorship to sweeten the deal such as a pair of VIP passes, mentions on website, mention in newsletters …
  • 21. Other Sponsors • Who else is on board?
  • 22. Last Year’s Success • Build credibility into your event. Share the success story of last year. How many people came and what happened? What was the media coverage? Show last year’s event pictures & benefits sponsors got.
  • 23. What’s Next? • Fill in application form and send to XYZ. • To know more call XYZ or email XYZ. • Please respond by XYZ.
  • 24. Mobile Sponsorship Application Company/Organization Information Company/Organization Name _______________________________________ Address ________________________________________________________ City ____________________ Province/State ___________________________ Postal Code/ZIP __________________Country _______________________ Phone _______________________ Fax _____________________________ Web Address ___________________E-Mail ___________________________ Mobile Sponsorship Options Type Cost Total Splash Page Banner Ad SouvenirCam SouvenirCam Photo Contest Map-vertising Total
  • 25. Contact Us • Do you have questions? • Want us to participate in a meeting with you and a sponsor? • Do you need some mockups to help you close a sponsorship deal? info@favequest.com Or call the CEO, Allan Isfan +1 613 799 6300 Let’s get mobile Let’s get mobile