The 3 Pillars of Growth - Ferdinand Goetzen (Recruitee)

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The three pillars of growth are the product, team, and process. A great product is key to driving growth. Every department is responsible for growth, with growth owning the metrics. Recruitee's growth department focuses on inbound, product, and technical growth. The growth process involves ideating experiments, prioritizing them, testing, analyzing, and scaling successes. The goal is rapid experimentation and scaling to achieve monthly MRR increases through product, growth, and lead generation efforts.

Marketing

The Three
Pillars of Growth
Find us on www.recruitee.com

What is the key to growth?
Product Team Process

Pre-Growth
MVP Traction PM - Fit GrowthUser
Research

“If you don’t have a great product,
there is no point in executing well on
growing it because it won’t grow.”
Alex Schultz VP Growth @ Facebook

Everyone is responsible for growth
Product
Growth
Sales
Support

Departments and the Funnel
Trafﬁc
Growth
Sales
Product
Support
Success
Conversion Activation Revenue Retention Referral Expansion
Growth owns the metrics

Recruitee’s Growth Department
Growth Inbound Product Technical

What does a growth process look like?
Ide
ate
Te
st
Anal
yze
Prio
ritize
Sean Ellis
(Growth Hackers)
Objective

Recruitee’s Experimental Process
Set Goal Ideate Prioritize Test Analyze
Scale &
Optimize

Don’t forget to scale:
Experiments vs Projects
Outline
Project Execute Test Analyze
Scale &
Optimize

Rapid experimentation may be key,
but scaling successes is vital.

Focus on the vision
~10% monthly increase in MRR
Branding Product Growth
Lead Generation

About me
Ferdinand Goetzen
Head of Growth @ Recruitee
@ferdigoetzen
recruit.ee/egconfferdinandgoetzen.com // recruitee.com

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The 3 Pillars of Growth - Ferdinand Goetzen (Recruitee)

1. The Three Pillars of Growth Find us on www.recruitee.com

2. Stories are only stories

3. What is the key to growth? Product Team Process

4. The Product

5. Pre-Growth MVP Traction PM - Fit GrowthUser Research

6. “If you don’t have a great product, there is no point in executing well on growing it because it won’t grow.” Alex Schultz VP Growth @ Facebook

7. The Team

8. Everyone is responsible for growth Product Growth Sales Support

9. Departments and the Funnel Trafﬁc Growth Sales Product Support Success Conversion Activation Revenue Retention Referral Expansion Growth owns the metrics

10. Recruitee’s Growth Department Growth Inbound Product Technical

11. The Process

12. What does a growth process look like? Ide ate Te st Anal yze Prio ritize Sean Ellis (Growth Hackers) Objective

13. Recruitee’s Experimental Process Set Goal Ideate Prioritize Test Analyze Scale & Optimize

14. Don’t forget to scale: Experiments vs Projects Outline Project Execute Test Analyze Scale & Optimize

15. Rapid experimentation may be key, but scaling successes is vital.

16. Focus on the vision ~10% monthly increase in MRR Branding Product Growth Lead Generation

17. About me Ferdinand Goetzen Head of Growth @ Recruitee @ferdigoetzen recruit.ee/egconfferdinandgoetzen.com // recruitee.com

The 3 Pillars of Growth - Ferdinand Goetzen (Recruitee)

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