You can have an incredible community, with passionate fans and clever gamification that keep people coming back again and again, but that's not going to matter if people can't find it. Users create all kinds of content, often deep and specific content that’s difficult for marketer or community manager to create, but it's rarely well optimized for being found outside of the community. We’ll look at how you can get better at this, the kinds of processes you should have, the kinds of enhancements should you be making to your CMS and how you can make the most of the small amount of time you have
15. Fix duplicate content
Two redheaded twins during the Roodharigendag (Redhead Day) in Breda, Netherlands by Eddy Van 3000 licensed under Creative Commons 2.0.
94. Things you can do this week
Duplicate Content
● Set up a schedule with your moderators for aggregating threads.
● Find the most common 3 topics in your community and make stickied threads.
● Aggregate the 3 most common topics and begin building resources for them.
Thin Content
● Investigate if you can noindex individual threads.
● Work with moderators to identify new thin threads and ask users to fill them out, or encourage
discussion.
● Browse your site with SeeRobots and see if you can find thin pages like profiles which are
indexed.
● Start looking at ways to automate nudging to users to provide more detail, messages, emails,
rewards etc.
Optimizing Content
● Set up a schedule with your moderators to rewrite poor titles.
● Meet your development to discuss the idea of providing a more controlled posting environment.
Bonus Points
● Send your development team the instructions on bit.ly/forum-dates