How to be prepared for link building in 2018! By former Google Search Quality team member and SEO expert Fili Wiese, presented at BrightonSEO.

1. Fili Wiese
SearchBrothers.uk
Session: Link Building 2018
former Google
Search Quality
for Your SEO
@filiwiese #brightonSEO

2. SearchBrothers.uk - former Google Search Quality for Your SEO

3. SearchBrothers.uk - former Google Search Quality for Your SEO

4. SearchBrothers.uk - former Google Search Quality for Your SEO
Absolutely!

5. SearchBrothers.uk - former Google Search Quality for Your SEO
Great For
Discovery

6. SearchBrothers.uk - former Google Search Quality for Your SEO
Webmaster
Guidelines

7. SearchBrothers.uk - former Google Search Quality for Your SEO
“Any links intended to manipulate
PageRank or a site’s ranking in Google
search results may be considered part
of a link scheme and a violation of
Google’s Webmaster Guidelines.”
read.sc/link.policy

8. SearchBrothers.uk - former Google Search Quality for Your SEO
“Additionally, creating links that
weren’t editorially placed or vouched
for by the site’s owner on a page,
otherwise known as unnatural links,
can be considered a violation of our
guidelines.”
read.sc/link.policy

9. SearchBrothers.uk - former Google Search Quality for Your SEO
“[Don’t] Participate in link exchanges
for the sole purpose of increasing
your ranking in search engines.”
(August 15, 2001)
read.sc/aoie

10. SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = OK

11. SearchBrothers.uk - former Google Search Quality for Your SEO

12. SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy

13. SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy

14. SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy

15. SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/link.policy

16. SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/xonfy

17. SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/tvfwj & read.sc/otlp

18. SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/pagerank

19. SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/brtb

20. SearchBrothers.uk - former Google Search Quality for Your SEO
Google is not against
link building and
never has been!

21. Link Building 2018
Avoid Link Liabilities
SearchBrothers.uk

22. SearchBrothers.uk - former Google Search Quality for Your SEO
Manual Penalties

23. SearchBrothers.uk - former Google Search Quality for Your SEO
Clean up your
backlink profile

24. SearchBrothers.uk - former Google Search Quality for Your SEO
sbr.link/
https://disavow.tools

25. SearchBrothers.uk - former Google Search Quality for Your SEO
Disavow Bad Links

26. Link Building 2018
Are Links Still Important?
SearchBrothers.uk

27. SearchBrothers.uk - former Google Search Quality for Your SEO
Yes!

28. SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = Good

29. SearchBrothers.uk - former Google Search Quality for Your SEO
Link Building = Necessary!

30. SearchBrothers.uk - former Google Search Quality for Your SEO

31. SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/brtb

32. SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/w3.proposal

33. SearchBrothers.uk - former Google Search Quality for Your SEO

34. SearchBrothers.uk - former Google Search Quality for Your SEO
World Wide Web = Links

35. Link Building 2018
Focus of Link Building?
SearchBrothers.uk

36. SearchBrothers.uk - former Google Search Quality for Your SEO
Why?

37. SearchBrothers.uk - former Google Search Quality for Your SEO
Conversions

38. SearchBrothers.uk - former Google Search Quality for Your SEO
Brand
Awareness

39. Link Building 2018
How To Build Links?
SearchBrothers.uk

40. SearchBrothers.uk - former Google Search Quality for Your SEO
Don't Lose Focus

41. SearchBrothers.uk - former Google Search Quality for Your SEO

42. SearchBrothers.uk - former Google Search Quality for Your SEO
rel=nofollow

43. SearchBrothers.uk - former Google Search Quality for Your SEO
read.sc/url.parameters

44. SearchBrothers.uk - former Google Search Quality for Your SEO
ABL

45. SearchBrothers.uk - former Google Search Quality for Your SEO
Know Your
Audience

46. SearchBrothers.uk - former Google Search Quality for Your SEO

47. SearchBrothers.uk - former Google Search Quality for Your SEO

48. SearchBrothers.uk - former Google Search Quality for Your SEO
Long-term
Growth

49. SearchBrothers.uk - former Google Search Quality for Your SEO

50. Link Building 2018
Take Aways
SearchBrothers.uk

51. SearchBrothers.uk - former Google Search Quality for Your SEO
Clean up your
backlink profile

52. SearchBrothers.uk - former Google Search Quality for Your SEO
Stop wasting money on building
links that do not directly drive
convertible traffic.

53. SearchBrothers.uk - former Google Search Quality for Your SEO
Focus on building
convertible traffic links
read.sc/linkbuilding

54. Fili Wiese
SEO Expert
ex-Google Support Engineer
ex-Google Search Quality
→ Sign up for Advanced SEO Tips at online.marketing

55. SearchBrothers.uk
former Google Search Quality for Your SEO