Data

1. ESPORTS MARKET INSIGHTS
FOR ESL | TO BE USED INTERNALLY AND IN SALES PITCHES
Version 1.0, 26 January 2016

2. NEWZOO
MARKET INTELLIGENCE
1. GLOBAL ESPORTS MARKET REPORT (PREMIUM)
NEWZOO’S AUDIENCE AND REVENUE MODELS CONTINUOUSLY
INCREASES IN NUMBER OF DATA SOURCES, COMPLEXITY AND
GRANULARITY. SUBSCRIBERS RECEIVE QUARTERLY UPDATE
REPORTS AS WELL AS A GRANULAR DATASET WITH PROJECTIONS
TOWARDS 2019.
NEWZOO SUBSCRIBERS INCLUDE
ANNUAL REPORT + QUARTERLY UPDATES
+ PROJECTIONS DATASET: $6,900/YR
2. ESPORTS CONSUMER INSIGHTS
ON 27 COUNTRIES.
QUANTIFYING & PROFILING
CONSUMERS AT VARIOUS LEVELS
OF ESPORTS ENGAGEMENT.
WWW.NEWZOO.COM

3. 2014 2016 2019
$463M
2016
8%
15%
CHINA S.KOREA
NAM
$194
MILLION
$463
MILLION
$1072
MILLION
$325
MILLION
2015
MEDIA RIGHTS, MERCHANDISE &
TICKETS, ONLINE ADVERTISING,
BRAND PARTNERSHIPS, ADDITIONAL
GAME PUBLISHER INVESTMENT
CAGR
2014-2019
+40.7%
YoY
+67.4%
YoY
+42.6%
38%
China & South Korea
will generate
$106M
in 2016, or 23% of global
esports revenues
REST OF WORLD
© Newzoo | 2016 Global Esports Market Report
39%
ESPORTS REVENUE GROWTH
GLOBAL | FOR 2014, 2015, 2016, 2019
POWERED BY

4. 256M
2016
12% 19%
NAM EU APAC
REST OF WORLD
25%
44%
Asia-Pacific will account
for
44%
of the Esports Audience
in 2016
90
MILLION
131
MILLION
180
MILLION114
MILLION
125
MILLION
165
MILLION
OCCASIONAL VIEWERS
ENTHUSIASTS
2014 2016 20192015
115
MILLION
111
MILLION
YoY
+13.3%
YoY
+11.2%
CAGR
2014-2019
+11.2%
© Newzoo | 2016 Global Esports Market Report
ESPORTS AUDIENCE GROWTH
GLOBAL | FOR 2014, 2015, 2016, 2019
POWERED BY

5. $54
The average annual
revenue per fan in
2015 for all traditional
sports
$15
The average annual
revenue per fan in
2015 for basketball
$0.19Bn
$0.46Bn
>$1Bn
90M 131M 180M
$3.5
$6.0
$2.2
$1.0Bn
>$2Bn
$11
$7.6
ALTERNATIVE
OPTIMISTIC
SCENARIO
REPORT
SCENARIO
TOTAL ESPORTS
REVENUES
TOTAL ESPORTS
REVENUES
AVERAGE ANNUAL
REVENUE PER
ENTHUSIAST
2014 2016 20172015 2018 2019 202020132012
GLOBAL NUMBER OF
ESPORTS ENTHUSIASTS
VS SPORTS
ESPORTS REVENUE SCENARIO’S
GROWTH SCENARIO’S & COMPARISON TO SPORTS | 2012-2019
POWERED BY
© Newzoo | 2016 Global Esports Market Report

6. ESPORTS ENTHUSIASTS OCCASIONAL VIEWERS
23%
38%
11%1%
7%
16%
7%
1%
18%
31%
15%2%
9%
15%
9%
1%
115
MILLION
111
MILLION
F10-20
F21-35
F36-50
F51-65
M51-65 M36-50
M21-35
M10-20
F51-65
M51-65
F21-35
F36-50
M21-35
M10-20
M36-50
AGE/GENDER OF ESPORTS AUDIENCE
ESPORTS ENTHUSIASTS VS OCCASIONAL VIEWERS | GLOBAL | 2015
54%
Of all esports
enthusiast worldwide
are aged between 21
and 35
64%
Of all occasional
esports viewers
worldwide are male
POWERED BY
© Newzoo | 2016 Global Esports Market Report

7. THE VALUE OF THE ESPORTS AUDIENCE
ONLINE POPULATION VS ESPORTS ENTHUSIASTS VS OCCASIONAL VIEWERS | GLOBAL | 2015
ONLINE POPULATION OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS
48%
61%
65%
Population Occasional Enthusiast
Has fulltime job
34%
46%
50%
Population Occasional Enthusiast
Has high income
39%
47%
62%
Population Occasional Enthusiast
Participates in teamsport
POWERED BY © Newzoo | 2016 Global Esports Market Report

8. 47%
25%
21%
7%
34% 34%
24%
8%
16%
30%
37%
17%
Nothing Minor Spenders Average Spenders Big Spenders
56%
29%
12%
3%
38%
43%
16%
3%
26%
39%
27%
8%
Nothing Minor Spenders Average Spenders Big Spenders
POWERED BY © Newzoo | 2016 Global Esports Market Report
ESPORTS FANS SPEND BIG ON GAMES
PC & MOBILE GAMES SPENDING: ALL VS OCCASIONAL VIEWERS VS FANS | GLOBAL | 2015
ALL PC/MOBILE GAMERS OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS

9. ESPORTS FANS SPEND ON HARDWARE
ALL GAMERS VS OCCASIONAL VIEWERS VS ESPORTS FANS | GLOBAL & US | 2015
POWERED BY
© Newzoo | 2016 Global Esports Market Report
9.7% 9.2%
21.2%
Total gamers Occasional Enthusiasts
8.5%
13.7%
31.2%
Total gamers Occasional Enthusiasts
ALL GAMERS OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS
Global
Big spender on hardware*
US
Big spender on hardware*
21%
Of all esports
enthusiast worldwide
are also big spenders
on hardware
>$3Bn
Was spent on
hardware by US
esports enthusiasts in
2015* PC/Mac laptops/desktops, Consoles, Peripherals

10. 29%
41%
54%
Total population Occasional Enthusiasts
48%
62%
72%
Total population Occasional Enthusiasts
ESPORTS FANS SPEND ON MEDIA
ALL GAMERS VS OCCASIONAL VIEWERS VS ESPORTS ENTHUSIASTS | US | 2015
POWERED BY
HBO subscribers Spotify Subscribers
ONLINE POPULATION OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS
© Newzoo | 2016 Global Esports Market Report
US

11. POWERED BY
© Newzoo | 2016 Global Esports Market Report
8% 8%
14%
All PC Gamers Occasional Enthusiasts
13%
11%
11%
All PC Gamers Occasional Enthusiasts
ONLINE PAYMENT BRAND PREFERENCE
SPENDING PC GAMERS: ALL VS OCCASIONAL VIEWERS VS ESPORTS FANS | GERMANY
ALL SPENDING PC GAMERSGAMERS OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS
Mastercard VISA
GERMANY

12. 58%
60%
54%
All PC Gamers Occasional Enthusiasts
11% 11%
26%
All PC Gamers Occasional Enthusiasts
ONLINE PAYMENT BRAND PREFERENCE
SPENDING PC GAMERS: ALL VS OCCASIONAL VIEWERS VS ESPORTS FANS | GERMANY
POWERED BY
© Newzoo | 2016 Global Esports Market Report
ALL SPENDING PC GAMERSGAMERS OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS
Paysafecard Paypal
GERMANY

13. ESPORTS FANS & MOBILE PROVIDERS
ONLINE POPULATION VS ESPORTS ENTHUSIASTS | US | 2015
27% 28%
9%
14%
2%
20%
38%
23%
11%
21%
2%
5%
AT&T Verizon Sprint T-Mobile US Cellular Other
POWERED BY
© Newzoo | 2016 Global Esports Market Report
Other
ONLINE POPULATION ESPORTS ENTHUSIASTS
US

14. 13%
19%
68%
11%
19%
70%
ESPORTS FANS PER MOBILE PROVIDER
ONLINE POPULATION VS ESPORTS ENTHUSIASTS | PHILLIPPINES | 2015
POWERED BY
© Newzoo | 2016 Global Esports Market Report
NON-ESPORTS AUDIENCE OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS
GlobeSmart
PHILLIPPINES

15. TOTAL
GAMERS
2015 GAME
REVENUES
THE USA GAMES MARKET
The US market is the most mature market of
all but has seen a dramatic shift towards
digital and mobile over the past years. Mobile
already accounts for 27% of the market.
19MESPORTS
ENTHUSIASTS
TOTAL USA
ESPORTS AUDIENCE
38M
188M 22Bn
10.6%
W-EUROPEAN AVERAGE
SHARE OF ONLINE
POPULATION 10-65
SPOTIFY USE
ESPORTS ENTHUSIASTS VS
ONLINE POPULATION
ACTIVE IN TEAM SPORTS
ESPORTS ENTHUSIASTS VS
ONLINE POPULATION
GLOBAL VIEW
GLOBAL ESPORTS
MARKET REPORT
(QUARTERLY)
$6,900/YR
US ESPORTS CONSUMER
INSIGHTS (200
VARIABLES)
$4,900/YR
AGE/GENDER
OF ESPORTS ENTHUSIASTS
ESPORTS IN THE USA
KEY 2015 FACTS
© 2015 NEWZOO
13.9%
COUNTRY INSIGHTS
26%
11%
71%
25%
M10-20
18%
M36-50
17%
F21-35
15%
F36-50
6%
F51-65
1%
M51-65
1%
F10-20
3%
M21-35
39%
54%
21-35
MALE
75%
US ESPORTS
AUDIENCE AS
SHARE OF THE TOTAL
ONLINE POPULATION
POWERED BY

16. THE GERMAN GAMES MARKET
Traditionally, Germany is geared more towards
PC gaming than other large European countries
UK and France. Android and GooglePlay also
have a relatively strong position versus iOS.
4.0MESPORTS
ENTHUSIASTS
TOTAL GERMAN
ESPORTS AUDIENCE
8.4M
41MTOTAL
GAMERS
3.7Bn2015 GAME
REVENUES
10.6%
GERMAN ESPORTS
AUDIENCE AS
SHARE OF THE TOTAL
ONLINE POPULATION
W-EUROPEAN AVERAGE
SHARE OF ONLINE
POPULATION 10-65
SPOTIFY USE
ESPORTS ENTHUSIASTS VS
ONLINE POPULATION
ACTIVE IN TEAM SPORTS
ESPORTS ENTHUSIASTS VS
ONLINE POPULATION
GLOBAL VIEW
GLOBAL ESPORTS
MARKET REPORT
(QUARTERLY)
$6,900/YR
SPAIN ESPORTS
CONSUMER INSIGHTS
(200 VARIABLES)
$4,900/YR
ESPORTS IN GERMANY
KEY 2015 FACTS
© 2015 NEWZOO
12.1%
COUNTRY INSIGHTS
18%
9%
53%
20%
AGE/GENDER
OF ESPORTS ENTHUSIASTS
M10-20
30%
M36-50
15%
F21-35
8%
F51-65
1%
M51-65
3%
F10-20
3%
M21-35
35%
43%
21-35
MALE
83%
F36-50
5%
POWERED BY