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Twitter Trends
02.2017
twitter
tweets
following
followers
favorites
retweets
activities
Twitter Trends UK
Infographics
Top hashtags
All UK profiles
All UK brands
Finance
Media
Music
People
Politics
Press
Sport
TV stations
Technologies
Telecommunications
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5
6
13
20
27
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48
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table of contents 1/1
Precise data−driven recommendations − check it out!
2
TWITTER TRENDS UK 02.2017
@jk_rowling − Feb 11J.K. Rowling
Because you had a premonition that one day the author would roar with
laughter at seeing you called out for your bu... https://t.co/oxXaZT7lZj
69051 retweets, 263894 likes
@GaryLineker − Feb 23Gary Lineker
After all that Claudio Ranieri has done for Leicester City, to sack him now
is inexplicable, unforgivable and gut−wrenchingly sad.
66931 retweets, 125621 likes
@Adele − Feb 6Adele
Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us
25756 retweets, 139343 likes
@onedirection − Feb 22One Direction
Thank you 1D Family! https://t.co/V3Fb0tZfjA
43232 retweets, 80116 likes
@danisnotonfire − Feb 24Dan Howell
there i was sat feeling all cozy under my furry blanket and phil says ’you
look like a sad pimp’ thanks mate https://t.co/ToQxksDm5d
22842 retweets, 94825 likes
THE BEST TWEETS
THE BIGGEST
THE MOST
THE FASTEST
THE MOST
THE MOST OFTEN
ACTIVE
GROWING
ENGAGING
MENTIONED*4
*2
*3
*5
*1
1 31 589 744
One Direction
2 29 773 648
BBC Breaking News
3 27 801 767
Adele
4 23 878 697
Emma Watson
5 18 952 978
Coldplay
6 18 819 175
The Economist
7 18 141 703
BBC News (World)
8 14 437 871
Wayne Rooney
1 17 851
Daily Express
2 10 836
The Independent
3 10 321
Daily Star
1 +3.4% − 988 k of new followers
BBC Breaking News
2 +2.5% − 442 k of new followers
BBC News (World)
3 +2.1% − 380 k of new followers
The Economist
1 3 375 504
J.K. Rowling
2 2 159 299
Dan Howell
3 2 015 303
Manchester United
1 116 681
@BBCNews
2 99 088
@MailOnline
3 89 917
@YahooNews
TOP HASHTAGS
#BRITs
used 82786 times
#MUFC
used 61283 times
#BRITVIDONEDIRECTION
used 45129 times
INTERESTING FACTS
"An average profile published 34.25 tweets every day in February."
"The most tweets were published on Virgin Media profile
− 1512 per day on average."
"Users posted most tweets on The Independent profile,
202 088 in total which is 7 217 per day on avarage."
*1 With the highest number of followers,
*3 Got the most activities,
*5 Most often mentioned (@).
*2 With the highest growth of followers,
*4 Published the most basic tweets, 4
The most popular hashtags
2 495
5 559
6 589
4 771
3 480
8 772
2 789
9 156
3 895
3 399
2 904
5 010
4 578
3 501
5 596
5 400
4 224
2 592
2 564
4 181
4 396
4 772
4 747
3 786
4 044
2 885
4 083
4 463
MUFC
LFW
BRITs
BRITs
piegate
BRITs
MUFC
BRITs
BRITVIDLITTLEMIX
BRITs
MUFC
MUFC
BRITs
BRITs
BRITs
BRITs
flowersofmanchester
BRITs
ValentinesDay
OneDBestFans
banfoiegras
GRAMMYs
SuperBowl
MUFC
BRITs
BRITs
MUFC
Brexit
Popularity is counted by the number of users that were using the given hashtag.
28.02
27.02
26.02
25.02
24.02
23.02
22.02
21.02
20.02
19.02
18.02
17.02
16.02
15.02
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13.02
12.02
11.02
10.02
9.02
8.02
7.02
6.02
5.02
4.02
3.02
2.02
1.02
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All UK profiles
Twitter Trends UK 02.2017
6
Twitter Trends UK 02.2017
All UK profiles
The biggest accounts in this group were One Direction, BBC Breaking News and Adele
The most activities under tweets were on: J.K. Rowling, Dan Howell and Manchester
United
The biggest number of activities per one tweet were on accounts: Dan Howell, J.K.
Rowling and Little Mix
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
14 days of free social media analytics − sign up!
7
Twitter Trends UK 02.2017
All UK profiles
12 153 017
12 679 295
14 437 871
18 141 703
18 819 175
18 952 978
23 878 697
27 801 767
29 773 648
31 589 744
+0.1% (+17 231)
−0.05% (−6 205)
+1% (+183 404)
+2% (+442 214)
+2% (+380 145)
+1% (+250 078)
+0.7% (+176 681)
+0.6% (+174 830)
+3% (+987 972)
+0.2% (+64 463)
Russell Brand
Simon Cowell
Wayne Rooney
BBC News (World)
The Economist
Coldplay
Emma Watson
Adele
BBC Breaking News
One Direction
Chart presents number of followers at the end of the month, and its increase.
+2
+2
+2
+1
+1
+1
+1
+1
+1
−
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9
8
7
6
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4
3
2
1
The biggest Twitter profiles
Fast & easy reporting of social media campaigns − just test!
8
Twitter Trends UK 02.2017
All UK profiles
3924.6
1240.8
1527.6
3831.3
4814.9
1235.7
9621.8
2402
93882.6
42727.9
678 964
687 378
722 542
766 256
948 536
1 005 884
1 731 917
2 015 303
2 159 299
3 375 504
activities per tweet total number of activities
The Vamps
Liverpool FC
Arsenal FC
Ricky Gervais
Gary Lineker
Chelsea FC
Little Mix
Manchester United
Dan Howell
J.K. Rowling
Total number of retweets, favorites and replies to all tweets.
+7
−2
−4
+2
+7
+1
+1
−
−1
N
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
14 days of free social media analytics − sign up!
9
Twitter Trends UK 02.2017
All UK profiles
59 767
67 022
67 328
68 917
72 480
73 907
80 601
89 917
99 088
116 681
BBC
BBC News (World)
One Direction
The Independent
ABC News
Sky News
The Guardian
Yahoo News
Daily Mail Online
BBC News (UK)
Total number of @mentions of a profile.
−1
−2
−2
+3
+2
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
14 days of free social media analytics − sign up!
10
Twitter Trends UK 02.2017
All UK profiles
14
8
11
6
21
16
23
23
51
36
981 867
1 010 780
1 015 747
1 017 688
1 198 707
1 287 509
1 975 381
2 330 686
2 400 681
3 539 562
relative activity index activity index
Liverpool FC
Ricky Gervais
Arsenal FC
BBC News (World)
Gary Lineker
Chelsea FC
Little Mix
Manchester United
Dan Howell
J.K. Rowling
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
−3
+4
−4
+1
+10
+1
+1
−1
−1
N
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
Analytical tool for Facebook, YouTube & Twitter − try!
11
Twitter Trends UK 02.2017
All UK profiles
The most engaging tweets
@jk_rowling − Feb 11J.K. Rowling
Because you had a premonition that one day the author would roar with
laughter at seeing you called out for your bu... https://t.co/oxXaZT7lZj
69051 retweets, 263894 likes
@GaryLineker − Feb 23Gary Lineker
After all that Claudio Ranieri has done for Leicester City, to sack him now
is inexplicable, unforgivable and gut−wrenchingly sad.
66931 retweets, 125621 likes
@Adele − Feb 6Adele
Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us
25756 retweets, 139343 likes
@onedirection − Feb 22One Direction
Thank you 1D Family! https://t.co/V3Fb0tZfjA
43232 retweets, 80116 likes
@danisnotonfire − Feb 24Dan Howell
there i was sat feeling all cozy under my furry blanket and phil says ’you
look like a sad pimp’ thanks mate https://t.co/ToQxksDm5d
22842 retweets, 94825 likes
Analytical tool for Facebook, YouTube & Twitter − try!
12
All UK brands
Twitter Trends UK 02.2017
13
Twitter Trends UK 02.2017
All UK brands
The biggest accounts in this group were The Economist, Manchester United and
Arsenal FC
In terms of the number of activities the best were: Manchester United, Chelsea
FC and Arsenal FC
The biggest number of activities per followers were on accounts: Manchester
United, Arsenal FC and Liverpool FC
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
14
Twitter Trends UK 02.2017
All UK brands
1 845 762
1 862 717
3 656 705
4 060 883
6 940 496
7 687 752
8 082 137
9 309 913
10 325 359
18 819 175
+2% (+34 785)
+3% (+46 424)
+3% (+114 962)
+2% (+68 955)
+3% (+174 821)
+1% (+86 306)
+2% (+181 880)
+3% (+246 033)
+3% (+279 632)
+2% (+380 145)
Transport for London
Tottenham Hotspur
Tate
Manchester City
Liverpool FC
Burberry
Chelsea FC
Arsenal FC
Manchester United
The Economist
Chart presents number of followers at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Twitter profiles
Reports and studies about social media − ask for more!
15
Twitter Trends UK 02.2017
All UK brands
61.9
7.1
146.7
597.4
752.9
183.8
1240.8
1527.6
1235.7
2402
94 248
126 348
151 247
414 619
457 747
518 632
687 378
722 542
1 005 884
2 015 303
activities per tweet total number of activities
ABC News
Daily Express
Leicester City
Tottenham Hotspur
Manchester City
The Economist
Liverpool FC
Arsenal FC
Chelsea FC
Manchester United
Total number of retweets, favorites and replies to all tweets.
−
−
−
−2
+1
+1
−
−1
+1
−
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
Fast & easy reporting of social media campaigns − just test!
16
Twitter Trends UK 02.2017
All UK brands
26 742
27 314
27 737
28 227
36 869
43 439
45 143
50 459
51 496
72 480
Leicester City
Daily Express
Manchester United
Manchester City
Liverpool FC
Virgin Media
The Economist
eBay.co.uk
Arsenal FC
ABC News
Total number of @mentions of a profile.
+5
+3
−
−
−1
−2
−
−1
+4
−
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
Analytical tool for Facebook, YouTube & Twitter − try!
17
Twitter Trends UK 02.2017
All UK brands
25
183
70
31
16
5
14
11
16
23
313 026
379 768
444 647
580 616
642 373
923 227
981 867
1 015 747
1 287 509
2 330 686
relative activity index activity index
ABC News
Virgin Media
Daily Express
Tottenham Hotspur
Manchester City
The Economist
Liverpool FC
Arsenal FC
Chelsea FC
Manchester United
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
−
−1
+1
−1
+1
−
−
−1
+1
−
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
Reports and studies about social media − ask for more!
18
Twitter Trends UK 02.2017
All UK brands
The most engaging tweets
@ManUtd − Feb 28Manchester United
Sir Alex’s celebration is all of us! NANA https://t.co/An8iy62WH0
21536 retweets, 33634 likes
@ChelseaFC − Feb 2Chelsea FC
What a career. Thank you, Frank. #SuperFrank https://t.co/IjolD8EtWp
22992 retweets, 28932 likes
@LFC − Feb 6Liverpool FC
The thoughts of #LFC are with all those affected by the Munich air
disaster. 59 years ago today, but never forgotte... https://t.co/MCeRQF6ilG
11331 retweets, 19590 likes
@ManCity − Feb 6Manchester City
Today we remember those who sadly lost their lives in the Munich Air
Disaster. https://t.co/gwgvhoZkDn
9733 retweets, 20053 likes
@LCFC − Feb 23Leicester City
Club statement: #lcfc and Claudio Ranieri part company: https://t.co/
C5qnSVxDgU https://t.co/VqlHy1I6Ut
16396 retweets, 8236 likes
14 days of free social media analytics − sign up!
19
Finance
Twitter Trends UK 02.2017
20
Twitter Trends UK 02.2017
Finance
The biggest accounts: Bank of England, Barclays UK and Lloyds Bank
The most activities under tweets were on: MastercardUK, Virgin Money and Bank
of England
The biggest number of activities per one tweet were on accounts: Barclays UK,
HSBC UK and Standard Chartered
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
21
Twitter Trends UK 02.2017
Finance
59 975
61 579
65 998
71 275
81 615
85 928
94 363
96 916
143 362
206 845
+0.4% (+222)
+0.2% (+123)
−0.1% (−81)
+0.9% (+610)
+2% (+1 208)
+1% (+1 200)
−0.1% (− 102)
+2% (+1 544)
+2% (+2 186)
+1% (+1 983)
Virgin Money
American Express UK
Confused.com
PwC UK
Halifax
NatWest
MastercardUK
Lloyds Bank
Barclays UK
Bank of England
Chart presents number of followers at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Twitter profiles
Analytical tool for Facebook, YouTube & Twitter − try!
22
Twitter Trends UK 02.2017
Finance
308.1
24.9
60.7
73.3
197.3
37.9
236.2
74.6
23.9
121.3
2 465
3 142
3 399
3 956
4 143
4 580
4 960
5 221
5 608
11 770
activities per tweet total number of activities
Barclays UK
NatWest
Lloyds Bank
Halifax
Standard Chartered
PwC UK
HSBC UK
Bank of England
Virgin Money
MastercardUK
Total number of retweets, favorites and replies to all tweets.
+1
−1
−6
−1
−2
−2
−3
+6
+5
+4
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
Reports and studies about social media − ask for more!
23
Twitter Trends UK 02.2017
Finance
685
1 022
1 197
1 359
1 523
1 713
1 964
2 583
3 024
4 148
Standard Chartered
MastercardUK
Virgin Money
Barclays UK
HSBC UK
PwC UK
Bank of England
Halifax
Lloyds Bank
NatWest
Total number of @mentions of a profile.
−2
+1
+1
−
−1
−1
+2
−1
+1
−
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
Fast & easy reporting of social media campaigns − just test!
24
Twitter Trends UK 02.2017
Finance
15
5
22
16
6
32
20
32
40
54
6 340
7 054
11 021
11 683
13 426
18 981
19 024
31 137
33 011
46 656
relative activity index activity index
Standard Chartered
Barclays UK
HSBC UK
PwC UK
Bank of England
Virgin Money
MastercardUK
Lloyds Bank
Halifax
NatWest
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
−2
+2
−4
−2
−
+4
+3
−
−
−
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
Fast & easy reporting of social media campaigns − just test!
25
Twitter Trends UK 02.2017
Finance
The most engaging tweets
@MastercardUK − Feb 22MastercardUK
What does it look like to be 18 time #BRITs award−winner @robbiewilliams?
#PricelessSideofMusic https://t.co/FglQBgfPAq
313 retweets, 1399 likes
@HSBC_UK − Feb 16HSBC UK
When it comes to love, the little things can make a big difference.
#Onwards https://t.co/WeNLf30Hbb
331 retweets, 665 likes
@AskHalifaxBank − Feb 11Halifax
Please find below our statement regarding recent concerns around the
placement of our advertising: https://t.co/dmVLqsYTzw
68 retweets, 227 likes
@bankofengland − Feb 2Bank of England
MPC holds #BankRate at 0.25%, maintains government bond purchases at £435bn
and corporate bond purchases at up to £... https://t.co/d4fPNtpP38
162 retweets, 52 likes
@VirginMoney − Feb 21Virgin Money
CEO Jayne−Anne tells colleagues at Virgin Money about her own struggles
with mental health issues #TeamHeadsTogether https://t.co/fEUJIDRCC7
49 retweets, 157 likes
Analytical tool for Facebook, YouTube & Twitter − try!
26
Media
Twitter Trends UK 02.2017
27
Twitter Trends UK 02.2017
Media
The biggest accounts in this group were BBC Breaking News, The Economist and BBC
News (World)
The most activities under tweets were on: BBC News (World), BBC Sport and The Guardian
The biggest number of activities per one tweet were on accounts: BBC Breaking
News, BBC Radio 1 and BBC News (World)
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
28
Twitter Trends UK 02.2017
Media
3 485 183
3 838 417
4 318 238
5 560 378
6 328 904
6 531 122
7 834 805
18 141 703
18 819 175
29 773 648
+0.3% (+9 104)
+2% (+57 823)
+0.5% (+19 874)
+0.6% (+32 665)
+1% (+74 105)
+0.8% (+50 838)
+1% (+113 103)
+2% (+442 214)
+2% (+380 145)
+3% (+987 972)
VOGUE.CO.UK
Sky News
Sky Sports
Financial Times
The Guardian
BBC Sport
BBC News (UK)
BBC News (World)
The Economist
BBC Breaking News
Chart presents number of followers at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Twitter profiles
Reports and studies about social media − ask for more!
29
Twitter Trends UK 02.2017
Media
40.3
547.5
163.6
94.6
1922.4
47.2
183.8
72.4
139.8
405.2
224 847
282 508
285 729
299 202
365 256
511 395
518 632
553 965
597 550
628 468
activities per tweet total number of activities
VOGUE.CO.UK
BBC Radio 1
Sky Football
Sky News
BBC Breaking News
The Independent
The Economist
The Guardian
BBC Sport
BBC News (World)
Total number of retweets, favorites and replies to all tweets.
+2
−
−
−
−2
+1
+1
−
−1
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
Fast & easy reporting of social media campaigns − just test!
30
Twitter Trends UK 02.2017
Media
58 851
58 959
59 767
67 022
68 917
73 907
80 601
89 917
99 088
116 681
BBC Sport
Telegraph News
BBC
BBC News (World)
The Independent
Sky News
The Guardian
Yahoo News
Daily Mail Online
BBC News (UK)
Total number of @mentions of a profile.
−
−
−1
−1
+2
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
Analytical tool for Facebook, YouTube & Twitter − try!
31
Twitter Trends UK 02.2017
Media
16
26
7
17
2
5
15
15
45
6
499 313
505 908
536 627
635 647
641 035
923 227
962 327
964 783
979 953
1 017 688
relative activity index activity index
Sky Football
Daily Mail Online
BBC News (UK)
Sky News
BBC Breaking News
The Economist
The Guardian
BBC Sport
The Independent
BBC News (World)
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
−2
−
+2
−
−
−
−
−1
+1
−
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
Reports and studies about social media − ask for more!
32
Twitter Trends UK 02.2017
Media
The most engaging tweets
@itvnews − Feb 25ITV News
’I did what was right’: Ian Grillot was shot as he jumped to the defence of
two Indian men in a bar in Kansas, USA... https://t.co/iLzCyb2Ico
26700 retweets, 51027 likes
@BBCBreaking − Feb 6BBC Breaking News
"I would not wish to issue an invitation to President Trump to speak in the
Royal Gallery" − Commons Speaker Bercow... https://t.co/Hv0zZg3FJ6
19078 retweets, 32023 likes
@Dazed − Feb 22Dazed
The K−Pop songs you need to hear this month: https://t.co/VRpKibSUgM
https://t.co/1F233QZJ48
11452 retweets, 35963 likes
@Channel4News − Feb 16Channel 4 News
President Donald Trump is corrected by NBC reporter after falsely claiming
he had the biggest electoral margin sinc... https://t.co/NvBFhCZwWm
17486 retweets, 19099 likes
@MTVUK − Feb 3MTV UK
.@CameronDallas teases the #Magcon2017 line−up as they get ready to go back
on tour: https://t.co/HS5NRyEufJ https://t.co/gvZUWaNykH
4974 retweets, 21376 likes
Fast & easy reporting of social media campaigns − just test!
33
Music
Twitter Trends UK 02.2017
34
Twitter Trends UK 02.2017
Music
The biggest accounts in this group were One Direction, Adele and Coldplay
The most activities under tweets were on: Little Mix, The Vamps and Adele
The biggest number of activities per one tweet were on accounts: Adele, One Direction
and Little Mix
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
35
Twitter Trends UK 02.2017
Music
2 365 057
3 150 575
3 368 799
7 460 384
8 669 231
8 690 078
11 417 127
18 952 978
27 801 767
31 589 744
+1% (+23 291)
+0.7% (+22 750)
+2% (+51 145)
+0.01% (+911)
−0.03% (−2 753)
+2% (+155 768)
+1% (+134 281)
+1% (+250 078)
+0.6% (+174 830)
+0.2% (+64 463)
Depeche Mode
The Beatles
The Vamps
Cher Lloyd
Jessie J
Little Mix
Victoria Beckham
Coldplay
Adele
One Direction
Chart presents number of followers at the end of the month, and its increase.
+2
+2
+2
+2
+1
+3
+2
+1
+1
−
10
9
8
7
6
5
4
3
2
1
The biggest Twitter profiles
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36
Twitter Trends UK 02.2017
Music
4858.6
5228.7
1046.7
3622.1
4970.4
9063.1
80956.8
91171.4
3924.6
9621.8
38 869
62 744
63 851
72 442
79 527
208 451
323 827
455 857
678 964
1 731 917
activities per tweet total number of activities
muse
The Beatles
Victoria Beckham
Depeche Mode
Cher Lloyd
Coldplay
One Direction
Adele
The Vamps
Little Mix
Total number of retweets, favorites and replies to all tweets.
+1
−1
−1
+6
+4
+1
−
+2
+1
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
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37
Twitter Trends UK 02.2017
Music
4 003
5 328
6 853
8 228
11 115
27 432
27 548
28 946
29 210
67 328
Cher Lloyd
Jessie J
The Beatles
muse
Depeche Mode
Little Mix
Coldplay
Adele
The Vamps
One Direction
Total number of @mentions of a profile.
+1
−1
−1
+2
+6
−3
−
+2
+1
−
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
Analytical tool for Facebook, YouTube & Twitter − try!
38
Twitter Trends UK 02.2017
Music
3
1
3
2
5
2
2
2
27
23
67 975
88 350
100 616
117 520
128 163
327 907
522 297
582 873
913 224
1 975 381
relative activity index activity index
muse
Victoria Beckham
The Beatles
Cher Lloyd
Depeche Mode
Coldplay
One Direction
Adele
The Vamps
Little Mix
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
+1
−1
−1
+2
+7
+1
−
+2
+1
+1
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
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39
Twitter Trends UK 02.2017
Music
The most engaging tweets
@Adele − Feb 6Adele
Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us
25756 retweets, 139343 likes
@onedirection − Feb 22One Direction
Thank you 1D Family! https://t.co/V3Fb0tZfjA
43232 retweets, 80116 likes
@LittleMix − Feb 22Little Mix
WHAAAAAAAT!! NANANANA WE WON??! Omg!!!!!! ’British Single’ for
#ShoutOutToMyEx @brits!! So so soooo grateful NANANANA xx the girls xx
#LittleMixBRITs
13796 retweets, 26707 likes
@coldplay − Feb 24Coldplay
https://t.co/vHtRuGI5n3
4335 retweets, 19128 likes
@thebeatles − Feb 25The Beatles
Happy Birthday, George. https://t.co/iWC4MgB1Cz
7403 retweets, 14161 likes
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People
Twitter Trends UK 02.2017
41
Twitter Trends UK 02.2017
People
The biggest accounts: Adele, Emma Watson and Wayne Rooney
In terms of the number of activities the best were: J.K. Rowling, Dan Howell and
Gary Lineker
The biggest number of activities per one tweet were on accounts: Dan Howell, Adele
and J.K. Rowling
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
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42
Twitter Trends UK 02.2017
People
8 669 231
9 842 345
11 118 952
11 417 127
11 960 287
12 153 017
12 679 295
14 437 871
23 878 697
27 801 767
−0.03% (−2 753)
+1% (+140 918)
+2% (+180 647)
+1% (+134 281)
+1% (+118 281)
+0.1% (+17 231)
−0.05% (−6 205)
+1% (+183 404)
+0.7% (+176 681)
+0.6% (+174 830)
Jessie J
J.K. Rowling
Gareth Bale
Victoria Beckham
Ricky Gervais
Russell Brand
Simon Cowell
Wayne Rooney
Emma Watson
Adele
Chart presents number of followers at the end of the month, and its increase.
+1
N
+2
+2
+2
+2
+2
+2
+1
+1
10
9
8
7
6
5
4
3
2
1
The biggest Twitter profiles
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43
Twitter Trends UK 02.2017
People
914.6
4694.6
1164.6
14384.9
30770.9
91171.4
3831.3
4814.9
93882.6
42727.9
174 693
201 866
223 597
258 928
307 709
455 857
766 256
948 536
2 159 299
3 375 504
activities per tweet total number of activities
Anne Applebaum
Lewis Hamilton
Gary Neville
Gareth Bale
Emma Watson
Adele
Ricky Gervais
Gary Lineker
Dan Howell
J.K. Rowling
Total number of retweets, favorites and replies to all tweets.
+2
+1
+3
+1
−2
+2
−1
+2
−1
N
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
Precise data−driven recommendations − check it out!
44
Twitter Trends UK 02.2017
People
11 861
13 830
20 102
20 476
21 805
25 594
27 766
28 946
37 769
44 894
Tim Farron
Lewis Hamilton
Sadiq Khan
Emma Watson
J.K. Rowling
Gary Neville
Dan Howell
Adele
Gary Lineker
Ricky Gervais
Total number of @mentions of a profile.
−6
+2
−2
−
N
+3
−3
+2
+1
+1
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
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45
Twitter Trends UK 02.2017
People
7
300
3
10
2
2
8
21
51
36
282 997
325 533
340 071
348 250
412 714
582 873
1 010 780
1 198 707
2 400 681
3 539 562
relative activity index activity index
Lewis Hamilton
Anne Applebaum
Gareth Bale
Gary Neville
Emma Watson
Adele
Ricky Gervais
Gary Lineker
Dan Howell
J.K. Rowling
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
+1
−
−
+5
−1
+2
−1
+1
−1
N
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
Fast & easy reporting of social media campaigns − just test!
46
Twitter Trends UK 02.2017
People
The most engaging tweets
@jk_rowling − Feb 11J.K. Rowling
Because you had a premonition that one day the author would roar with
laughter at seeing you called out for your bu... https://t.co/oxXaZT7lZj
69051 retweets, 263894 likes
@GaryLineker − Feb 23Gary Lineker
After all that Claudio Ranieri has done for Leicester City, to sack him now
is inexplicable, unforgivable and gut−wrenchingly sad.
66931 retweets, 125621 likes
@Adele − Feb 6Adele
Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us
25756 retweets, 139343 likes
@danisnotonfire − Feb 24Dan Howell
there i was sat feeling all cozy under my furry blanket and phil says ’you
look like a sad pimp’ thanks mate https://t.co/ToQxksDm5d
22842 retweets, 94825 likes
@anneapplebaum − Feb 16Anne Applebaum
After this is all over, I never, ever want to hear again about how
businessmen would run the government better than politicians.
17617 retweets, 36998 likes
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47
Politics
Twitter Trends UK 02.2017
48
Twitter Trends UK 02.2017
Politics
The biggest accounts: Sadiq Khan, The Labour Party and Conservatives
In terms of the number of activities the best were: The Labour Party, The SNP and
UKIP
The biggest number of activities per followers were on accounts: Tim Farron,
Conservatives and The Labour Party
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Reports and studies about social media − ask for more!
49
Twitter Trends UK 02.2017
Politics
54 910
131 403
154 600
162 169
162 388
172 153
186 218
235 643
373 989
427 162
+2% (+1 057)
+0.6% (+789)
+2% (+2 363)
+12% (+17 236)
+2% (+2 753)
+2% (+3 399)
+0.7% (+1 241)
+1% (+3 007)
+0.9% (+3 219)
+7% (+28 517)
Sinn Féin
Natalie Bennett
UKIP
Tim Farron
Liberal Democrats
The SNP
Green Party
Conservatives
The Labour Party
Sadiq Khan
Chart presents number of followers at the end of the month, and its increase.
−
−
−1
+1
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Twitter profiles
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50
Twitter Trends UK 02.2017
Politics
373.1
67.1
1267.2
52.2
2120.1
656.1
568.6
266.6
451.1
778
16 045
16 773
21 543
32 538
33 922
59 705
64 247
67 976
71 725
92 584
activities per tweet total number of activities
Green Party
Natalie Bennett
Conservatives
Sinn Féin
Tim Farron
Liberal Democrats
Sadiq Khan
UKIP
The SNP
The Labour Party
Total number of retweets, favorites and replies to all tweets.
−1
−1
+2
−
−1
−1
−3
+3
+1
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
Reports and studies about social media − ask for more!
51
Twitter Trends UK 02.2017
Politics
3 335
4 699
5 427
11 861
19 152
20 102
20 849
24 069
28 430
46 910
Green Party
Sinn Féin
DUP
Tim Farron
Conservatives
Sadiq Khan
Liberal Democrats
UKIP
The SNP
The Labour Party
Total number of @mentions of a profile.
−
−1
+1
−3
−
−
−1
+4
−
−
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
Reports and studies about social media − ask for more!
52
Twitter Trends UK 02.2017
Politics
20
30
133
31
45
79
32
105
103
69
36 373
38 882
73 116
73 239
73 294
128 819
135 026
162 586
177 998
256 681
relative activity index activity index
Green Party
Natalie Bennett
Sinn Féin
Conservatives
Tim Farron
Liberal Democrats
Sadiq Khan
UKIP
The SNP
The Labour Party
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
−
−
−1
+1
−1
−1
−2
+3
+1
−
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
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53
Twitter Trends UK 02.2017
Politics
The most engaging tweets
@timfarron − Feb 1Tim Farron
Labour’s leadership tonight waved the white flag. They are not an
opposition, they are cheerleaders. Future generations deserve better.
1800 retweets, 3217 likes
@SadiqKhan − Feb 8Sadiq Khan
Here in London we have a proud history of welcoming refugees. My full
statement on the Govt’s shameful decision to... https://t.co/0ywzvjuiJl
1629 retweets, 2338 likes
@Conservatives − Feb 24Conservatives
Welcome to Trudy Harrison: Copeland’s first Conservative MP since 1935!
https://t.co/nvkkeVK5lW
1103 retweets, 1976 likes
@UKLabour − Feb 10The Labour Party
Watch: The Tories have stopped accepting lone child refugees from Europe to
UK, made law by the Dubs Amendment. We... https://t.co/xYTl9aGGMy
1113 retweets, 860 likes
@UKIP − Feb 9UKIP
UKIP Deputy Leader @prwhittle says we should limit foreign aid and send
that money to the NHS. Retweet if you agree... https://t.co/w6g0VtWIGz
1140 retweets, 800 likes
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54
Press
Twitter Trends UK 02.2017
55
Twitter Trends UK 02.2017
Press
The biggest accounts in category were The Guardian, Financial Times and VOGUE.CO.UK
In terms of the number of activities the best were: The Guardian, VOGUE.CO.UK
and The Telegraph
The biggest number of activities per one tweet were on accounts: Dazed, New Scientist
and The Guardian
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
56
Twitter Trends UK 02.2017
Press
1 190 770
1 692 577
1 900 900
1 963 056
2 014 790
2 388 789
2 508 886
3 485 183
5 560 378
6 328 904
+0.2% (+2 349)
+5% (+74 199)
+2% (+33 814)
+2% (+46 919)
+2% (+40 143)
+2% (+41 658)
+3% (+64 543)
+0.3% (+9 104)
+0.6% (+32 665)
+1% (+74 105)
ELLEUK
Creative Review
The Economist
Wallpaper*
The Telegraph
The Travel Magazine
New Scientist
VOGUE.CO.UK
Financial Times
The Guardian
Chart presents number of followers at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Twitter profiles
Analytical tool for Facebook, YouTube & Twitter − try!
57
Twitter Trends UK 02.2017
Press
30.4
13.2
52.7
21
21.1
186.6
183.9
66.2
40.3
72.4
38 714
43 254
54 769
68 517
80 366
119 613
119 739
182 009
224 847
553 965
activities per tweet total number of activities
ELLEUK
The Scotsman
The Times of London
Financial Times
Daily Mirror
Dazed
New Scientist
The Telegraph
VOGUE.CO.UK
The Guardian
Total number of retweets, favorites and replies to all tweets.
−
−
−2
−
−1
+3
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
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58
Twitter Trends UK 02.2017
Press
3 568
6 298
6 573
7 154
7 617
15 500
16 905
31 405
47 545
80 601
Dazed
VOGUE.CO.UK
The Spectator
New Scientist
The Scotsman
The Times of London
Financial Times
Daily Mirror
The Telegraph
The Guardian
Total number of @mentions of a profile.
−
−
−
−
−
−1
+1
−1
+1
−
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
14 days of free social media analytics − sign up!
59
Twitter Trends UK 02.2017
Press
6
97
14
16
3
9
29
11
21
15
69 745
117 550
129 152
175 621
188 749
227 545
248 867
389 637
431 729
962 327
relative activity index activity index
ELLEUK
The Scotsman
The Times of London
Dazed
Financial Times
New Scientist
Daily Mirror
VOGUE.CO.UK
The Telegraph
The Guardian
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
+1
−1
−1
+2
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
Analytical tool for Facebook, YouTube & Twitter − try!
60
Twitter Trends UK 02.2017
Press
The most engaging tweets
@Dazed − Feb 22Dazed
The K−Pop songs you need to hear this month: https://t.co/VRpKibSUgM
https://t.co/1F233QZJ48
11452 retweets, 35963 likes
@newscientist − Feb 24New Scientist
Bees learn to play golf and show off how clever they really are https://
t.co/UEs7twyUMy https://t.co/TQr8VIzfhE
4696 retweets, 6013 likes
@BritishVogue − Feb 1VOGUE.CO.UK
Join us in wishing #HarryStyles a very happy birthday. Throwback to the
time when One Direction were shot for Vogue... https://t.co/QF9OXk8rkJ
2583 retweets, 3854 likes
@guardian − Feb 8The Guardian
Wikipedia bans Daily Mail as ’unreliable’ source for website https://t.co/
HAbQehSy6J
1156 retweets, 1670 likes
@TheScotsman − Feb 10The Scotsman
Could #Outlander star @SamHeughan be the next Doctor Who? https://t.co/
ZxpUFhyXFC https://t.co/DuhGLXPAjo
380 retweets, 2393 likes
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61
Sport
Twitter Trends UK 02.2017
62
Twitter Trends UK 02.2017
Sport
The biggest accounts in this group were Wayne Rooney, Gareth Bale and Manchester
United
The most activities under tweets were on: Manchester United, Chelsea FC and Gary
Lineker
The biggest number of activities per followers were on accounts: Gareth Bale,
Gary Lineker and Lewis Hamilton
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
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63
Twitter Trends UK 02.2017
Sport
4 060 883
4 168 575
5 669 866
6 940 496
7 637 838
8 082 137
9 309 913
10 325 359
11 118 952
14 437 871
+2% (+68 955)
+2% (+66 640)
+2% (+84 441)
+3% (+174 821)
+0.9% (+66 546)
+2% (+181 880)
+3% (+246 033)
+3% (+279 632)
+2% (+180 647)
+1% (+183 404)
Manchester City
Lewis Hamilton
Gary Lineker
Liverpool FC
Rio Ferdinand
Chelsea FC
Arsenal FC
Manchester United
Gareth Bale
Wayne Rooney
Chart presents number of followers at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Twitter profiles
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64
Twitter Trends UK 02.2017
Sport
4694.6
1164.6
14384.9
597.4
752.9
1240.8
1527.6
4814.9
1235.7
2402
201 866
223 597
258 928
414 619
457 747
687 378
722 542
948 536
1 005 884
2 015 303
activities per tweet total number of activities
Lewis Hamilton
Gary Neville
Gareth Bale
Tottenham Hotspur
Manchester City
Liverpool FC
Arsenal FC
Gary Lineker
Chelsea FC
Manchester United
Total number of retweets, favorites and replies to all tweets.
+2
+4
+1
−2
+2
−1
−2
+3
+1
−
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
14 days of free social media analytics − sign up!
65
Twitter Trends UK 02.2017
Sport
13 830
24 086
24 712
25 594
26 742
27 737
28 227
36 869
37 769
51 496
Lewis Hamilton
Tottenham Hotspur
Chelsea FC
Gary Neville
Leicester City
Manchester United
Manchester City
Liverpool FC
Gary Lineker
Arsenal FC
Total number of @mentions of a profile.
+1
−3
−1
+2
+2
−
−1
−2
+2
+1
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
Reports and studies about social media − ask for more!
66
Twitter Trends UK 02.2017
Sport
7
3
10
31
16
14
11
21
16
23
282 997
340 071
348 250
580 616
642 373
981 867
1 015 747
1 198 707
1 287 509
2 330 686
relative activity index activity index
Lewis Hamilton
Gareth Bale
Gary Neville
Tottenham Hotspur
Manchester City
Liverpool FC
Arsenal FC
Gary Lineker
Chelsea FC
Manchester United
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
+2
−
+5
−2
+1
−1
−2
+3
+1
−
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
Precise data−driven recommendations − check it out!
67
Twitter Trends UK 02.2017
Sport
The most engaging tweets
@GaryLineker − Feb 23Gary Lineker
After all that Claudio Ranieri has done for Leicester City, to sack him now
is inexplicable, unforgivable and gut−wrenchingly sad.
66931 retweets, 125621 likes
@ManUtd − Feb 28Manchester United
Sir Alex’s celebration is all of us! NANA https://t.co/An8iy62WH0
21536 retweets, 33634 likes
@GarethBale11 − Feb 18Gareth Bale
Vamosss!!! absolutely loved being back on that Bernabeu pitch! Thanks to
all the fans for the amazing welcome back... https://t.co/F5vn6ct44D
16499 retweets, 36416 likes
@ChelseaFC − Feb 2Chelsea FC
What a career. Thank you, Frank. #SuperFrank https://t.co/IjolD8EtWp
22992 retweets, 28932 likes
@WayneRooney − Feb 26Wayne Rooney
Winners NANANANA #mufc https://t.co/IK29Hw0GqF
11608 retweets, 32717 likes
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TV stations
Twitter Trends UK 02.2017
69
Twitter Trends UK 02.2017
TV stations
The biggest accounts: BBC Sport, Sky Sports and Sky News
In terms of the number of activities the best were: BBC Sport, Sky News and Sky Football
The biggest number of activities per one tweet were on accounts: BBC, Channel
4 and MTV Music
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
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70
Twitter Trends UK 02.2017
TV stations
799 445
838 382
1 469 537
1 602 078
2 002 958
2 521 140
3 196 708
3 838 417
4 318 238
6 531 122
+0.2% (+1 887)
+1% (+8 118)
+0.1% (+1 434)
+1% (+20 782)
+0.6% (+12 530)
+0.5% (+13 062)
+0.7% (+21 582)
+2% (+57 823)
+0.5% (+19 874)
+0.8% (+50 838)
ITV2
Channel 4
MTV Music
ITV News
ITV
MTV UK
Sky Football
Sky News
Sky Sports
BBC Sport
Chart presents number of followers at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Twitter profiles
14 days of free social media analytics − sign up!
71
Twitter Trends UK 02.2017
TV stations
175.3
137.4
325.1
306.2
120.3
70.9
120
163.6
94.6
139.8
59 617
77 792
82 253
99 834
113 780
131 689
181 732
285 729
299 202
597 550
activities per tweet total number of activities
MTV Music
BBC Three
BBC
Channel 4
MTV UK
ITV
ITV News
Sky Football
Sky News
BBC Sport
Total number of retweets, favorites and replies to all tweets.
+1
−1
−1
−1
+3
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
14 days of free social media analytics − sign up!
72
Twitter Trends UK 02.2017
TV stations
5 074
5 657
16 096
21 451
26 249
30 257
32 624
58 851
59 767
73 907
BBC Three
Sky Sports F1
Channel 4
Sky Sports
ITV
ITV News
Sky Football
BBC Sport
BBC
Sky News
Total number of @mentions of a profile.
−
+2
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
Fast & easy reporting of social media campaigns − just test!
73
Twitter Trends UK 02.2017
TV stations
3
19
20
7
29
12
23
16
17
15
108 287
142 858
163 910
173 167
228 949
231 999
364 726
499 313
635 647
964 783
relative activity index activity index
Sky Sports
BBC Three
Channel 4
MTV UK
BBC
ITV
ITV News
Sky Football
Sky News
BBC Sport
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
−1
−1
−1
+3
−1
+1
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
Precise data−driven recommendations − check it out!
74
Twitter Trends UK 02.2017
TV stations
The most engaging tweets
@itvnews − Feb 25ITV News
’I did what was right’: Ian Grillot was shot as he jumped to the defence of
two Indian men in a bar in Kansas, USA... https://t.co/iLzCyb2Ico
26700 retweets, 51027 likes
@MTVUK − Feb 3MTV UK
.@CameronDallas teases the #Magcon2017 line−up as they get ready to go back
on tour: https://t.co/HS5NRyEufJ https://t.co/gvZUWaNykH
4974 retweets, 21376 likes
@bbcthree − Feb 17BBC Three
The world could soon have a new continent! https://t.co/yI07UAwLRP
7412 retweets, 10741 likes
@Channel4 − Feb 16Channel 4
Meet Eva, the 5−year−old feminist icon for our time #Slo5yo https://t.co/
EdydNMdZyP
3953 retweets, 5976 likes
@BBCSport − Feb 21BBC Sport
Great gesture from Walcott in the Sutton dressing room! https://t.co/
e65tQSXVjL
2645 retweets, 6969 likes
Precise data−driven recommendations − check it out!
75
Technologies
Twitter Trends UK 02.2017
76
Twitter Trends UK 02.2017
Technologies
The biggest accounts: Xbox UK, PlayStation UK and Nintendo UK
The most activities gathered Xbox UK, Nintendo UK and PlayStation UK
The biggest number of activities per one tweet were on accounts: Nitrome, Xbox
UK and Nintendo UK
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
14 days of free social media analytics − sign up!
77
Twitter Trends UK 02.2017
Technologies
99 802
112 352
119 825
121 881
146 667
167 641
238 088
264 656
442 214
476 125
−0.1% (− 143)
−0.2% (− 266)
+0.2% (+251)
+1% (+1 461)
+0.3% (+378)
+0.2% (+415)
+0.7% (+1 604)
+5% (+11 974)
+3% (+14 133)
+3% (+14 044)
HTC UK
BlackBerry UK
Sony UK
Beats By Dre UK
Kingston Technology
Samsung UK
Marshall Amps
Nintendo UK
PlayStation UK
Xbox UK
Chart presents number of followers at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Twitter profiles
Precise data−driven recommendations − check it out!
78
Twitter Trends UK 02.2017
Technologies
130.1
91.8
107.3
148.5
1122.1
280.8
417.9
367.5
434.4
783.2
2 602
3 213
5 904
9 651
10 099
13 757
14 209
31 975
39 093
47 775
activities per tweet total number of activities
Kingston Technology
Sony Xperia GB
Sony UK
Marshall Amps
Nitrome
Beats By Dre UK
Canon UK
PlayStation UK
Nintendo UK
Xbox UK
Total number of retweets, favorites and replies to all tweets.
−3
+6
−2
−2
+11
+3
−
−
−1
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
Precise data−driven recommendations − check it out!
79
Twitter Trends UK 02.2017
Technologies
554
602
607
796
1 207
1 495
2 940
3 549
5 021
6 197
Kingston Technology
Marshall Amps
Beats By Dre UK
LG Electronics UK
Sony UK
Samsung UK
Canon UK
PlayStation UK
Nintendo UK
Xbox UK
Total number of @mentions of a profile.
+1
−2
−
+2
−
−
−
−
−1
+1
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
14 days of free social media analytics − sign up!
80
Twitter Trends UK 02.2017
Technologies
5
34
10
6
54
19
46
14
26
21
8 309
9 450
11 408
14 884
16 800
23 660
26 228
62 204
69 716
101 002
relative activity index activity index
Samsung UK
golfshake
Sony UK
Marshall Amps
Nitrome
Beats By Dre UK
Canon UK
PlayStation UK
Nintendo UK
Xbox UK
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
−2
−2
−2
−2
+13
+5
−
−1
−1
+2
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
Fast & easy reporting of social media campaigns − just test!
81
Twitter Trends UK 02.2017
Technologies
The most engaging tweets
@Nitrome − Feb 17Nitrome
Really excited to show you Flat Pack, a 2D game played around a 3D shape
(currently in dev!) #gamedev #pixelart... https://t.co/GGSCFqqDDs
2431 retweets, 6234 likes
@xboxuk − Feb 8Xbox UK
RT and Follow for your chance to WIN these killer @Hitman goodies NANA
https://t.co/saVynMEBcs
5978 retweets, 1825 likes
@PlayStationUK − Feb 15PlayStation UK
RT for a chance to win this one−off epic Knight PS4 Pro we’ve built to
celebrate #ForHonor’s release! #PS4Honor T&C... https://t.co/uIc2MyppOx
4061 retweets, 1445 likes
@NintendoUK − Feb 28Nintendo UK
Three days to go... Happy #pancakeday! https://t.co/JjW6BQC0pe
889 retweets, 2213 likes
@beatsbydreUK − Feb 4Beats By Dre UK
Chelsea will #BEHEARD #CHEARS https://t.co/jgU1wKcamh
501 retweets, 841 likes
Analytical tool for Facebook, YouTube & Twitter − try!
82
Telecommunications
Twitter Trends UK 02.2017
83
Twitter Trends UK 02.2017
Telecommunications
The biggest accounts: O2 in the UK, EE and Virgin Media
The most activities under tweets were on: Virgin Media, EE and O2 in the UK
The biggest number of activities per one tweet were on accounts: Tesco Mobile,
O2 in the UK and Vodafone UK
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Reports and studies about social media − ask for more!
84
Twitter Trends UK 02.2017
Telecommunications
33 345
62 564
68 609
79 117
79 940
83 338
190 379
207 831
318 965
336 878
+2% (+510)
+2% (+960)
−0.1% (−81)
+0.2% (+183)
−0.2% (− 138)
−0.07% (−62)
+0.4% (+668)
+1% (+2 391)
+0.2% (+791)
+0.1% (+499)
TalkTalk TV
BT
WorldSIM
ThreeUKSupport
ecomo
Tesco Mobile
Vodafone UK
Virgin Media
EE
O2 in the UK
Chart presents number of followers at the end of the month, and its increase.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Twitter profiles
Reports and studies about social media − ask for more!
85
Twitter Trends UK 02.2017
Telecommunications
2.9
3.7
5.9
119.5
241.5
117.1
137.1
176.2
32.8
131.2
116
136
2 643
2 748
7 245
8 078
8 091
13 041
31 248
33 050
activities per tweet total number of activities
PRS Telecom Ltd
WorldSIM
ThreeUKSupport
TalkTalk TV
Tesco Mobile
BT
Vodafone UK
O2 in the UK
EE
Virgin Media
Total number of retweets, favorites and replies to all tweets.
−1
+1
−1
+1
−
−3
+1
+1
+1
−
10
9
8
7
6
5
4
3
2
1
The most engaging Twitter profiles
Analytical tool for Facebook, YouTube & Twitter − try!
86
Twitter Trends UK 02.2017
Telecommunications
8
62
708
2 497
4 776
6 266
6 569
12 850
14 724
43 439
PRS Telecom Ltd
WorldSIM
TalkTalk TV
Tesco Mobile
Vodafone UK
ThreeUKSupport
BT
O2 in the UK
EE
Virgin Media
Total number of @mentions of a profile.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The most mentioned Twitter profiles
Fast & easy reporting of social media campaigns − just test!
87
Twitter Trends UK 02.2017
Telecommunications
181
1
25
27
16
50
115
30
54
183
606
750
8 280
22 451
30 895
31 340
90 993
102 040
171 187
379 768
relative activity index activity index
PRS Telecom Ltd
WorldSIM
TalkTalk TV
Tesco Mobile
Vodafone UK
BT
ThreeUKSupport
O2 in the UK
EE
Virgin Media
Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period.
Relative Activity considers also number of followers; it allows to compare profiles with different number of followers.
−
−
−
−
−
−
−1
+1
−
−
10
9
8
7
6
5
4
3
2
1
The most interactive Twitter profiles
Fast & easy reporting of social media campaigns − just test!
88
Twitter Trends UK 02.2017
Telecommunications
The most engaging tweets
@TalkTalkTV − Feb 27TalkTalk TV
RT to win a luxury trip to Prague courtesy of our partnership with
@alibi_channel to celebrate the upcoming launch... https://t.co/pVTwlJYcCm
1335 retweets, 402 likes
@EE − Feb 12EE
"It’s a dream come true!" Congrats @TomHolland1996 on being our
#EERisingStar winner. Oh, and great to hear that yo... https://t.co/
bn3Uty2SrO
519 retweets, 1104 likes
@O2 − Feb 8O2 in the UK
Win 1 of 2 @Debenhams Decadence Bouquets worth £54.99. Just in time for
Valentine’s Day. LIKE & RT to enter NANA... https://t.co/06hOokUkGR
733 retweets, 617 likes
@virginmedia − Feb 4Virgin Media
First came Koscielny Then there was Coquelin And finally back to Koscielny
Welcome to the Garden of Eden. NANA... https://t.co/D2yVeJX4a5
584 retweets, 290 likes
@VodafoneUK − Feb 7Vodafone UK
Explore the online world through your child’s eyes. Get online safety tips
w/the Digital Parenting Magazine... https://t.co/AvXnYq0VJs
29 retweets, 41 likes
Reports and studies about social media − ask for more!
89
Any questions?
Contact us:
trends@sotrender.com
facebook.com/Sotrender
twitter.com/Sotrender
90

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Twitter Trends: 2017

  • 2. Twitter Trends UK Infographics Top hashtags All UK profiles All UK brands Finance Media Music People Politics Press Sport TV stations Technologies Telecommunications 3 5 6 13 20 27 34 41 48 55 62 69 76 83 table of contents 1/1 Precise data−driven recommendations − check it out! 2
  • 3. TWITTER TRENDS UK 02.2017 @jk_rowling − Feb 11J.K. Rowling Because you had a premonition that one day the author would roar with laughter at seeing you called out for your bu... https://t.co/oxXaZT7lZj 69051 retweets, 263894 likes @GaryLineker − Feb 23Gary Lineker After all that Claudio Ranieri has done for Leicester City, to sack him now is inexplicable, unforgivable and gut−wrenchingly sad. 66931 retweets, 125621 likes @Adele − Feb 6Adele Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us 25756 retweets, 139343 likes @onedirection − Feb 22One Direction Thank you 1D Family! https://t.co/V3Fb0tZfjA 43232 retweets, 80116 likes @danisnotonfire − Feb 24Dan Howell there i was sat feeling all cozy under my furry blanket and phil says ’you look like a sad pimp’ thanks mate https://t.co/ToQxksDm5d 22842 retweets, 94825 likes THE BEST TWEETS
  • 4. THE BIGGEST THE MOST THE FASTEST THE MOST THE MOST OFTEN ACTIVE GROWING ENGAGING MENTIONED*4 *2 *3 *5 *1 1 31 589 744 One Direction 2 29 773 648 BBC Breaking News 3 27 801 767 Adele 4 23 878 697 Emma Watson 5 18 952 978 Coldplay 6 18 819 175 The Economist 7 18 141 703 BBC News (World) 8 14 437 871 Wayne Rooney 1 17 851 Daily Express 2 10 836 The Independent 3 10 321 Daily Star 1 +3.4% − 988 k of new followers BBC Breaking News 2 +2.5% − 442 k of new followers BBC News (World) 3 +2.1% − 380 k of new followers The Economist 1 3 375 504 J.K. Rowling 2 2 159 299 Dan Howell 3 2 015 303 Manchester United 1 116 681 @BBCNews 2 99 088 @MailOnline 3 89 917 @YahooNews TOP HASHTAGS #BRITs used 82786 times #MUFC used 61283 times #BRITVIDONEDIRECTION used 45129 times INTERESTING FACTS "An average profile published 34.25 tweets every day in February." "The most tweets were published on Virgin Media profile − 1512 per day on average." "Users posted most tweets on The Independent profile, 202 088 in total which is 7 217 per day on avarage." *1 With the highest number of followers, *3 Got the most activities, *5 Most often mentioned (@). *2 With the highest growth of followers, *4 Published the most basic tweets, 4
  • 5. The most popular hashtags 2 495 5 559 6 589 4 771 3 480 8 772 2 789 9 156 3 895 3 399 2 904 5 010 4 578 3 501 5 596 5 400 4 224 2 592 2 564 4 181 4 396 4 772 4 747 3 786 4 044 2 885 4 083 4 463 MUFC LFW BRITs BRITs piegate BRITs MUFC BRITs BRITVIDLITTLEMIX BRITs MUFC MUFC BRITs BRITs BRITs BRITs flowersofmanchester BRITs ValentinesDay OneDBestFans banfoiegras GRAMMYs SuperBowl MUFC BRITs BRITs MUFC Brexit Popularity is counted by the number of users that were using the given hashtag. 28.02 27.02 26.02 25.02 24.02 23.02 22.02 21.02 20.02 19.02 18.02 17.02 16.02 15.02 14.02 13.02 12.02 11.02 10.02 9.02 8.02 7.02 6.02 5.02 4.02 3.02 2.02 1.02 Fast & easy reporting of social media campaigns − just test! 5
  • 6. All UK profiles Twitter Trends UK 02.2017 6
  • 7. Twitter Trends UK 02.2017 All UK profiles The biggest accounts in this group were One Direction, BBC Breaking News and Adele The most activities under tweets were on: J.K. Rowling, Dan Howell and Manchester United The biggest number of activities per one tweet were on accounts: Dan Howell, J.K. Rowling and Little Mix Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places 14 days of free social media analytics − sign up! 7
  • 8. Twitter Trends UK 02.2017 All UK profiles 12 153 017 12 679 295 14 437 871 18 141 703 18 819 175 18 952 978 23 878 697 27 801 767 29 773 648 31 589 744 +0.1% (+17 231) −0.05% (−6 205) +1% (+183 404) +2% (+442 214) +2% (+380 145) +1% (+250 078) +0.7% (+176 681) +0.6% (+174 830) +3% (+987 972) +0.2% (+64 463) Russell Brand Simon Cowell Wayne Rooney BBC News (World) The Economist Coldplay Emma Watson Adele BBC Breaking News One Direction Chart presents number of followers at the end of the month, and its increase. +2 +2 +2 +1 +1 +1 +1 +1 +1 − 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles Fast & easy reporting of social media campaigns − just test! 8
  • 9. Twitter Trends UK 02.2017 All UK profiles 3924.6 1240.8 1527.6 3831.3 4814.9 1235.7 9621.8 2402 93882.6 42727.9 678 964 687 378 722 542 766 256 948 536 1 005 884 1 731 917 2 015 303 2 159 299 3 375 504 activities per tweet total number of activities The Vamps Liverpool FC Arsenal FC Ricky Gervais Gary Lineker Chelsea FC Little Mix Manchester United Dan Howell J.K. Rowling Total number of retweets, favorites and replies to all tweets. +7 −2 −4 +2 +7 +1 +1 − −1 N 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles 14 days of free social media analytics − sign up! 9
  • 10. Twitter Trends UK 02.2017 All UK profiles 59 767 67 022 67 328 68 917 72 480 73 907 80 601 89 917 99 088 116 681 BBC BBC News (World) One Direction The Independent ABC News Sky News The Guardian Yahoo News Daily Mail Online BBC News (UK) Total number of @mentions of a profile. −1 −2 −2 +3 +2 − − − − − 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles 14 days of free social media analytics − sign up! 10
  • 11. Twitter Trends UK 02.2017 All UK profiles 14 8 11 6 21 16 23 23 51 36 981 867 1 010 780 1 015 747 1 017 688 1 198 707 1 287 509 1 975 381 2 330 686 2 400 681 3 539 562 relative activity index activity index Liverpool FC Ricky Gervais Arsenal FC BBC News (World) Gary Lineker Chelsea FC Little Mix Manchester United Dan Howell J.K. Rowling Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. −3 +4 −4 +1 +10 +1 +1 −1 −1 N 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles Analytical tool for Facebook, YouTube & Twitter − try! 11
  • 12. Twitter Trends UK 02.2017 All UK profiles The most engaging tweets @jk_rowling − Feb 11J.K. Rowling Because you had a premonition that one day the author would roar with laughter at seeing you called out for your bu... https://t.co/oxXaZT7lZj 69051 retweets, 263894 likes @GaryLineker − Feb 23Gary Lineker After all that Claudio Ranieri has done for Leicester City, to sack him now is inexplicable, unforgivable and gut−wrenchingly sad. 66931 retweets, 125621 likes @Adele − Feb 6Adele Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us 25756 retweets, 139343 likes @onedirection − Feb 22One Direction Thank you 1D Family! https://t.co/V3Fb0tZfjA 43232 retweets, 80116 likes @danisnotonfire − Feb 24Dan Howell there i was sat feeling all cozy under my furry blanket and phil says ’you look like a sad pimp’ thanks mate https://t.co/ToQxksDm5d 22842 retweets, 94825 likes Analytical tool for Facebook, YouTube & Twitter − try! 12
  • 13. All UK brands Twitter Trends UK 02.2017 13
  • 14. Twitter Trends UK 02.2017 All UK brands The biggest accounts in this group were The Economist, Manchester United and Arsenal FC In terms of the number of activities the best were: Manchester United, Chelsea FC and Arsenal FC The biggest number of activities per followers were on accounts: Manchester United, Arsenal FC and Liverpool FC Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places Analytical tool for Facebook, YouTube & Twitter − try! 14
  • 15. Twitter Trends UK 02.2017 All UK brands 1 845 762 1 862 717 3 656 705 4 060 883 6 940 496 7 687 752 8 082 137 9 309 913 10 325 359 18 819 175 +2% (+34 785) +3% (+46 424) +3% (+114 962) +2% (+68 955) +3% (+174 821) +1% (+86 306) +2% (+181 880) +3% (+246 033) +3% (+279 632) +2% (+380 145) Transport for London Tottenham Hotspur Tate Manchester City Liverpool FC Burberry Chelsea FC Arsenal FC Manchester United The Economist Chart presents number of followers at the end of the month, and its increase. − − − − − − − − − − 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles Reports and studies about social media − ask for more! 15
  • 16. Twitter Trends UK 02.2017 All UK brands 61.9 7.1 146.7 597.4 752.9 183.8 1240.8 1527.6 1235.7 2402 94 248 126 348 151 247 414 619 457 747 518 632 687 378 722 542 1 005 884 2 015 303 activities per tweet total number of activities ABC News Daily Express Leicester City Tottenham Hotspur Manchester City The Economist Liverpool FC Arsenal FC Chelsea FC Manchester United Total number of retweets, favorites and replies to all tweets. − − − −2 +1 +1 − −1 +1 − 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles Fast & easy reporting of social media campaigns − just test! 16
  • 17. Twitter Trends UK 02.2017 All UK brands 26 742 27 314 27 737 28 227 36 869 43 439 45 143 50 459 51 496 72 480 Leicester City Daily Express Manchester United Manchester City Liverpool FC Virgin Media The Economist eBay.co.uk Arsenal FC ABC News Total number of @mentions of a profile. +5 +3 − − −1 −2 − −1 +4 − 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles Analytical tool for Facebook, YouTube & Twitter − try! 17
  • 18. Twitter Trends UK 02.2017 All UK brands 25 183 70 31 16 5 14 11 16 23 313 026 379 768 444 647 580 616 642 373 923 227 981 867 1 015 747 1 287 509 2 330 686 relative activity index activity index ABC News Virgin Media Daily Express Tottenham Hotspur Manchester City The Economist Liverpool FC Arsenal FC Chelsea FC Manchester United Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. − −1 +1 −1 +1 − − −1 +1 − 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles Reports and studies about social media − ask for more! 18
  • 19. Twitter Trends UK 02.2017 All UK brands The most engaging tweets @ManUtd − Feb 28Manchester United Sir Alex’s celebration is all of us! NANA https://t.co/An8iy62WH0 21536 retweets, 33634 likes @ChelseaFC − Feb 2Chelsea FC What a career. Thank you, Frank. #SuperFrank https://t.co/IjolD8EtWp 22992 retweets, 28932 likes @LFC − Feb 6Liverpool FC The thoughts of #LFC are with all those affected by the Munich air disaster. 59 years ago today, but never forgotte... https://t.co/MCeRQF6ilG 11331 retweets, 19590 likes @ManCity − Feb 6Manchester City Today we remember those who sadly lost their lives in the Munich Air Disaster. https://t.co/gwgvhoZkDn 9733 retweets, 20053 likes @LCFC − Feb 23Leicester City Club statement: #lcfc and Claudio Ranieri part company: https://t.co/ C5qnSVxDgU https://t.co/VqlHy1I6Ut 16396 retweets, 8236 likes 14 days of free social media analytics − sign up! 19
  • 21. Twitter Trends UK 02.2017 Finance The biggest accounts: Bank of England, Barclays UK and Lloyds Bank The most activities under tweets were on: MastercardUK, Virgin Money and Bank of England The biggest number of activities per one tweet were on accounts: Barclays UK, HSBC UK and Standard Chartered Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places Analytical tool for Facebook, YouTube & Twitter − try! 21
  • 22. Twitter Trends UK 02.2017 Finance 59 975 61 579 65 998 71 275 81 615 85 928 94 363 96 916 143 362 206 845 +0.4% (+222) +0.2% (+123) −0.1% (−81) +0.9% (+610) +2% (+1 208) +1% (+1 200) −0.1% (− 102) +2% (+1 544) +2% (+2 186) +1% (+1 983) Virgin Money American Express UK Confused.com PwC UK Halifax NatWest MastercardUK Lloyds Bank Barclays UK Bank of England Chart presents number of followers at the end of the month, and its increase. − − − − − − − − − − 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles Analytical tool for Facebook, YouTube & Twitter − try! 22
  • 23. Twitter Trends UK 02.2017 Finance 308.1 24.9 60.7 73.3 197.3 37.9 236.2 74.6 23.9 121.3 2 465 3 142 3 399 3 956 4 143 4 580 4 960 5 221 5 608 11 770 activities per tweet total number of activities Barclays UK NatWest Lloyds Bank Halifax Standard Chartered PwC UK HSBC UK Bank of England Virgin Money MastercardUK Total number of retweets, favorites and replies to all tweets. +1 −1 −6 −1 −2 −2 −3 +6 +5 +4 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles Reports and studies about social media − ask for more! 23
  • 24. Twitter Trends UK 02.2017 Finance 685 1 022 1 197 1 359 1 523 1 713 1 964 2 583 3 024 4 148 Standard Chartered MastercardUK Virgin Money Barclays UK HSBC UK PwC UK Bank of England Halifax Lloyds Bank NatWest Total number of @mentions of a profile. −2 +1 +1 − −1 −1 +2 −1 +1 − 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles Fast & easy reporting of social media campaigns − just test! 24
  • 25. Twitter Trends UK 02.2017 Finance 15 5 22 16 6 32 20 32 40 54 6 340 7 054 11 021 11 683 13 426 18 981 19 024 31 137 33 011 46 656 relative activity index activity index Standard Chartered Barclays UK HSBC UK PwC UK Bank of England Virgin Money MastercardUK Lloyds Bank Halifax NatWest Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. −2 +2 −4 −2 − +4 +3 − − − 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles Fast & easy reporting of social media campaigns − just test! 25
  • 26. Twitter Trends UK 02.2017 Finance The most engaging tweets @MastercardUK − Feb 22MastercardUK What does it look like to be 18 time #BRITs award−winner @robbiewilliams? #PricelessSideofMusic https://t.co/FglQBgfPAq 313 retweets, 1399 likes @HSBC_UK − Feb 16HSBC UK When it comes to love, the little things can make a big difference. #Onwards https://t.co/WeNLf30Hbb 331 retweets, 665 likes @AskHalifaxBank − Feb 11Halifax Please find below our statement regarding recent concerns around the placement of our advertising: https://t.co/dmVLqsYTzw 68 retweets, 227 likes @bankofengland − Feb 2Bank of England MPC holds #BankRate at 0.25%, maintains government bond purchases at £435bn and corporate bond purchases at up to £... https://t.co/d4fPNtpP38 162 retweets, 52 likes @VirginMoney − Feb 21Virgin Money CEO Jayne−Anne tells colleagues at Virgin Money about her own struggles with mental health issues #TeamHeadsTogether https://t.co/fEUJIDRCC7 49 retweets, 157 likes Analytical tool for Facebook, YouTube & Twitter − try! 26
  • 28. Twitter Trends UK 02.2017 Media The biggest accounts in this group were BBC Breaking News, The Economist and BBC News (World) The most activities under tweets were on: BBC News (World), BBC Sport and The Guardian The biggest number of activities per one tweet were on accounts: BBC Breaking News, BBC Radio 1 and BBC News (World) Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places Precise data−driven recommendations − check it out! 28
  • 29. Twitter Trends UK 02.2017 Media 3 485 183 3 838 417 4 318 238 5 560 378 6 328 904 6 531 122 7 834 805 18 141 703 18 819 175 29 773 648 +0.3% (+9 104) +2% (+57 823) +0.5% (+19 874) +0.6% (+32 665) +1% (+74 105) +0.8% (+50 838) +1% (+113 103) +2% (+442 214) +2% (+380 145) +3% (+987 972) VOGUE.CO.UK Sky News Sky Sports Financial Times The Guardian BBC Sport BBC News (UK) BBC News (World) The Economist BBC Breaking News Chart presents number of followers at the end of the month, and its increase. − − − − − − − − − − 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles Reports and studies about social media − ask for more! 29
  • 30. Twitter Trends UK 02.2017 Media 40.3 547.5 163.6 94.6 1922.4 47.2 183.8 72.4 139.8 405.2 224 847 282 508 285 729 299 202 365 256 511 395 518 632 553 965 597 550 628 468 activities per tweet total number of activities VOGUE.CO.UK BBC Radio 1 Sky Football Sky News BBC Breaking News The Independent The Economist The Guardian BBC Sport BBC News (World) Total number of retweets, favorites and replies to all tweets. +2 − − − −2 +1 +1 − −1 +1 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles Fast & easy reporting of social media campaigns − just test! 30
  • 31. Twitter Trends UK 02.2017 Media 58 851 58 959 59 767 67 022 68 917 73 907 80 601 89 917 99 088 116 681 BBC Sport Telegraph News BBC BBC News (World) The Independent Sky News The Guardian Yahoo News Daily Mail Online BBC News (UK) Total number of @mentions of a profile. − − −1 −1 +2 − − − − − 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles Analytical tool for Facebook, YouTube & Twitter − try! 31
  • 32. Twitter Trends UK 02.2017 Media 16 26 7 17 2 5 15 15 45 6 499 313 505 908 536 627 635 647 641 035 923 227 962 327 964 783 979 953 1 017 688 relative activity index activity index Sky Football Daily Mail Online BBC News (UK) Sky News BBC Breaking News The Economist The Guardian BBC Sport The Independent BBC News (World) Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. −2 − +2 − − − − −1 +1 − 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles Reports and studies about social media − ask for more! 32
  • 33. Twitter Trends UK 02.2017 Media The most engaging tweets @itvnews − Feb 25ITV News ’I did what was right’: Ian Grillot was shot as he jumped to the defence of two Indian men in a bar in Kansas, USA... https://t.co/iLzCyb2Ico 26700 retweets, 51027 likes @BBCBreaking − Feb 6BBC Breaking News "I would not wish to issue an invitation to President Trump to speak in the Royal Gallery" − Commons Speaker Bercow... https://t.co/Hv0zZg3FJ6 19078 retweets, 32023 likes @Dazed − Feb 22Dazed The K−Pop songs you need to hear this month: https://t.co/VRpKibSUgM https://t.co/1F233QZJ48 11452 retweets, 35963 likes @Channel4News − Feb 16Channel 4 News President Donald Trump is corrected by NBC reporter after falsely claiming he had the biggest electoral margin sinc... https://t.co/NvBFhCZwWm 17486 retweets, 19099 likes @MTVUK − Feb 3MTV UK .@CameronDallas teases the #Magcon2017 line−up as they get ready to go back on tour: https://t.co/HS5NRyEufJ https://t.co/gvZUWaNykH 4974 retweets, 21376 likes Fast & easy reporting of social media campaigns − just test! 33
  • 35. Twitter Trends UK 02.2017 Music The biggest accounts in this group were One Direction, Adele and Coldplay The most activities under tweets were on: Little Mix, The Vamps and Adele The biggest number of activities per one tweet were on accounts: Adele, One Direction and Little Mix Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places Precise data−driven recommendations − check it out! 35
  • 36. Twitter Trends UK 02.2017 Music 2 365 057 3 150 575 3 368 799 7 460 384 8 669 231 8 690 078 11 417 127 18 952 978 27 801 767 31 589 744 +1% (+23 291) +0.7% (+22 750) +2% (+51 145) +0.01% (+911) −0.03% (−2 753) +2% (+155 768) +1% (+134 281) +1% (+250 078) +0.6% (+174 830) +0.2% (+64 463) Depeche Mode The Beatles The Vamps Cher Lloyd Jessie J Little Mix Victoria Beckham Coldplay Adele One Direction Chart presents number of followers at the end of the month, and its increase. +2 +2 +2 +2 +1 +3 +2 +1 +1 − 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles Reports and studies about social media − ask for more! 36
  • 37. Twitter Trends UK 02.2017 Music 4858.6 5228.7 1046.7 3622.1 4970.4 9063.1 80956.8 91171.4 3924.6 9621.8 38 869 62 744 63 851 72 442 79 527 208 451 323 827 455 857 678 964 1 731 917 activities per tweet total number of activities muse The Beatles Victoria Beckham Depeche Mode Cher Lloyd Coldplay One Direction Adele The Vamps Little Mix Total number of retweets, favorites and replies to all tweets. +1 −1 −1 +6 +4 +1 − +2 +1 +1 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles Fast & easy reporting of social media campaigns − just test! 37
  • 38. Twitter Trends UK 02.2017 Music 4 003 5 328 6 853 8 228 11 115 27 432 27 548 28 946 29 210 67 328 Cher Lloyd Jessie J The Beatles muse Depeche Mode Little Mix Coldplay Adele The Vamps One Direction Total number of @mentions of a profile. +1 −1 −1 +2 +6 −3 − +2 +1 − 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles Analytical tool for Facebook, YouTube & Twitter − try! 38
  • 39. Twitter Trends UK 02.2017 Music 3 1 3 2 5 2 2 2 27 23 67 975 88 350 100 616 117 520 128 163 327 907 522 297 582 873 913 224 1 975 381 relative activity index activity index muse Victoria Beckham The Beatles Cher Lloyd Depeche Mode Coldplay One Direction Adele The Vamps Little Mix Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. +1 −1 −1 +2 +7 +1 − +2 +1 +1 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles 14 days of free social media analytics − sign up! 39
  • 40. Twitter Trends UK 02.2017 Music The most engaging tweets @Adele − Feb 6Adele Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us 25756 retweets, 139343 likes @onedirection − Feb 22One Direction Thank you 1D Family! https://t.co/V3Fb0tZfjA 43232 retweets, 80116 likes @LittleMix − Feb 22Little Mix WHAAAAAAAT!! NANANANA WE WON??! Omg!!!!!! ’British Single’ for #ShoutOutToMyEx @brits!! So so soooo grateful NANANANA xx the girls xx #LittleMixBRITs 13796 retweets, 26707 likes @coldplay − Feb 24Coldplay https://t.co/vHtRuGI5n3 4335 retweets, 19128 likes @thebeatles − Feb 25The Beatles Happy Birthday, George. https://t.co/iWC4MgB1Cz 7403 retweets, 14161 likes Reports and studies about social media − ask for more! 40
  • 42. Twitter Trends UK 02.2017 People The biggest accounts: Adele, Emma Watson and Wayne Rooney In terms of the number of activities the best were: J.K. Rowling, Dan Howell and Gary Lineker The biggest number of activities per one tweet were on accounts: Dan Howell, Adele and J.K. Rowling Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places 14 days of free social media analytics − sign up! 42
  • 43. Twitter Trends UK 02.2017 People 8 669 231 9 842 345 11 118 952 11 417 127 11 960 287 12 153 017 12 679 295 14 437 871 23 878 697 27 801 767 −0.03% (−2 753) +1% (+140 918) +2% (+180 647) +1% (+134 281) +1% (+118 281) +0.1% (+17 231) −0.05% (−6 205) +1% (+183 404) +0.7% (+176 681) +0.6% (+174 830) Jessie J J.K. Rowling Gareth Bale Victoria Beckham Ricky Gervais Russell Brand Simon Cowell Wayne Rooney Emma Watson Adele Chart presents number of followers at the end of the month, and its increase. +1 N +2 +2 +2 +2 +2 +2 +1 +1 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles Reports and studies about social media − ask for more! 43
  • 44. Twitter Trends UK 02.2017 People 914.6 4694.6 1164.6 14384.9 30770.9 91171.4 3831.3 4814.9 93882.6 42727.9 174 693 201 866 223 597 258 928 307 709 455 857 766 256 948 536 2 159 299 3 375 504 activities per tweet total number of activities Anne Applebaum Lewis Hamilton Gary Neville Gareth Bale Emma Watson Adele Ricky Gervais Gary Lineker Dan Howell J.K. Rowling Total number of retweets, favorites and replies to all tweets. +2 +1 +3 +1 −2 +2 −1 +2 −1 N 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles Precise data−driven recommendations − check it out! 44
  • 45. Twitter Trends UK 02.2017 People 11 861 13 830 20 102 20 476 21 805 25 594 27 766 28 946 37 769 44 894 Tim Farron Lewis Hamilton Sadiq Khan Emma Watson J.K. Rowling Gary Neville Dan Howell Adele Gary Lineker Ricky Gervais Total number of @mentions of a profile. −6 +2 −2 − N +3 −3 +2 +1 +1 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles Fast & easy reporting of social media campaigns − just test! 45
  • 46. Twitter Trends UK 02.2017 People 7 300 3 10 2 2 8 21 51 36 282 997 325 533 340 071 348 250 412 714 582 873 1 010 780 1 198 707 2 400 681 3 539 562 relative activity index activity index Lewis Hamilton Anne Applebaum Gareth Bale Gary Neville Emma Watson Adele Ricky Gervais Gary Lineker Dan Howell J.K. Rowling Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. +1 − − +5 −1 +2 −1 +1 −1 N 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles Fast & easy reporting of social media campaigns − just test! 46
  • 47. Twitter Trends UK 02.2017 People The most engaging tweets @jk_rowling − Feb 11J.K. Rowling Because you had a premonition that one day the author would roar with laughter at seeing you called out for your bu... https://t.co/oxXaZT7lZj 69051 retweets, 263894 likes @GaryLineker − Feb 23Gary Lineker After all that Claudio Ranieri has done for Leicester City, to sack him now is inexplicable, unforgivable and gut−wrenchingly sad. 66931 retweets, 125621 likes @Adele − Feb 6Adele Lady you SMASHED it! Totally nailed it NANANANA https://t.co/ONE1HRg5us 25756 retweets, 139343 likes @danisnotonfire − Feb 24Dan Howell there i was sat feeling all cozy under my furry blanket and phil says ’you look like a sad pimp’ thanks mate https://t.co/ToQxksDm5d 22842 retweets, 94825 likes @anneapplebaum − Feb 16Anne Applebaum After this is all over, I never, ever want to hear again about how businessmen would run the government better than politicians. 17617 retweets, 36998 likes Precise data−driven recommendations − check it out! 47
  • 49. Twitter Trends UK 02.2017 Politics The biggest accounts: Sadiq Khan, The Labour Party and Conservatives In terms of the number of activities the best were: The Labour Party, The SNP and UKIP The biggest number of activities per followers were on accounts: Tim Farron, Conservatives and The Labour Party Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places Reports and studies about social media − ask for more! 49
  • 50. Twitter Trends UK 02.2017 Politics 54 910 131 403 154 600 162 169 162 388 172 153 186 218 235 643 373 989 427 162 +2% (+1 057) +0.6% (+789) +2% (+2 363) +12% (+17 236) +2% (+2 753) +2% (+3 399) +0.7% (+1 241) +1% (+3 007) +0.9% (+3 219) +7% (+28 517) Sinn Féin Natalie Bennett UKIP Tim Farron Liberal Democrats The SNP Green Party Conservatives The Labour Party Sadiq Khan Chart presents number of followers at the end of the month, and its increase. − − −1 +1 − − − − − − 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles Fast & easy reporting of social media campaigns − just test! 50
  • 51. Twitter Trends UK 02.2017 Politics 373.1 67.1 1267.2 52.2 2120.1 656.1 568.6 266.6 451.1 778 16 045 16 773 21 543 32 538 33 922 59 705 64 247 67 976 71 725 92 584 activities per tweet total number of activities Green Party Natalie Bennett Conservatives Sinn Féin Tim Farron Liberal Democrats Sadiq Khan UKIP The SNP The Labour Party Total number of retweets, favorites and replies to all tweets. −1 −1 +2 − −1 −1 −3 +3 +1 +1 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles Reports and studies about social media − ask for more! 51
  • 52. Twitter Trends UK 02.2017 Politics 3 335 4 699 5 427 11 861 19 152 20 102 20 849 24 069 28 430 46 910 Green Party Sinn Féin DUP Tim Farron Conservatives Sadiq Khan Liberal Democrats UKIP The SNP The Labour Party Total number of @mentions of a profile. − −1 +1 −3 − − −1 +4 − − 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles Reports and studies about social media − ask for more! 52
  • 53. Twitter Trends UK 02.2017 Politics 20 30 133 31 45 79 32 105 103 69 36 373 38 882 73 116 73 239 73 294 128 819 135 026 162 586 177 998 256 681 relative activity index activity index Green Party Natalie Bennett Sinn Féin Conservatives Tim Farron Liberal Democrats Sadiq Khan UKIP The SNP The Labour Party Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. − − −1 +1 −1 −1 −2 +3 +1 − 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles Analytical tool for Facebook, YouTube & Twitter − try! 53
  • 54. Twitter Trends UK 02.2017 Politics The most engaging tweets @timfarron − Feb 1Tim Farron Labour’s leadership tonight waved the white flag. They are not an opposition, they are cheerleaders. Future generations deserve better. 1800 retweets, 3217 likes @SadiqKhan − Feb 8Sadiq Khan Here in London we have a proud history of welcoming refugees. My full statement on the Govt’s shameful decision to... https://t.co/0ywzvjuiJl 1629 retweets, 2338 likes @Conservatives − Feb 24Conservatives Welcome to Trudy Harrison: Copeland’s first Conservative MP since 1935! https://t.co/nvkkeVK5lW 1103 retweets, 1976 likes @UKLabour − Feb 10The Labour Party Watch: The Tories have stopped accepting lone child refugees from Europe to UK, made law by the Dubs Amendment. We... https://t.co/xYTl9aGGMy 1113 retweets, 860 likes @UKIP − Feb 9UKIP UKIP Deputy Leader @prwhittle says we should limit foreign aid and send that money to the NHS. Retweet if you agree... https://t.co/w6g0VtWIGz 1140 retweets, 800 likes Fast & easy reporting of social media campaigns − just test! 54
  • 56. Twitter Trends UK 02.2017 Press The biggest accounts in category were The Guardian, Financial Times and VOGUE.CO.UK In terms of the number of activities the best were: The Guardian, VOGUE.CO.UK and The Telegraph The biggest number of activities per one tweet were on accounts: Dazed, New Scientist and The Guardian Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places Precise data−driven recommendations − check it out! 56
  • 57. Twitter Trends UK 02.2017 Press 1 190 770 1 692 577 1 900 900 1 963 056 2 014 790 2 388 789 2 508 886 3 485 183 5 560 378 6 328 904 +0.2% (+2 349) +5% (+74 199) +2% (+33 814) +2% (+46 919) +2% (+40 143) +2% (+41 658) +3% (+64 543) +0.3% (+9 104) +0.6% (+32 665) +1% (+74 105) ELLEUK Creative Review The Economist Wallpaper* The Telegraph The Travel Magazine New Scientist VOGUE.CO.UK Financial Times The Guardian Chart presents number of followers at the end of the month, and its increase. − − − − − − − − − − 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles Analytical tool for Facebook, YouTube & Twitter − try! 57
  • 58. Twitter Trends UK 02.2017 Press 30.4 13.2 52.7 21 21.1 186.6 183.9 66.2 40.3 72.4 38 714 43 254 54 769 68 517 80 366 119 613 119 739 182 009 224 847 553 965 activities per tweet total number of activities ELLEUK The Scotsman The Times of London Financial Times Daily Mirror Dazed New Scientist The Telegraph VOGUE.CO.UK The Guardian Total number of retweets, favorites and replies to all tweets. − − −2 − −1 +3 − − − − 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles 14 days of free social media analytics − sign up! 58
  • 59. Twitter Trends UK 02.2017 Press 3 568 6 298 6 573 7 154 7 617 15 500 16 905 31 405 47 545 80 601 Dazed VOGUE.CO.UK The Spectator New Scientist The Scotsman The Times of London Financial Times Daily Mirror The Telegraph The Guardian Total number of @mentions of a profile. − − − − − −1 +1 −1 +1 − 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles 14 days of free social media analytics − sign up! 59
  • 60. Twitter Trends UK 02.2017 Press 6 97 14 16 3 9 29 11 21 15 69 745 117 550 129 152 175 621 188 749 227 545 248 867 389 637 431 729 962 327 relative activity index activity index ELLEUK The Scotsman The Times of London Dazed Financial Times New Scientist Daily Mirror VOGUE.CO.UK The Telegraph The Guardian Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. +1 −1 −1 +2 − − − − − − 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles Analytical tool for Facebook, YouTube & Twitter − try! 60
  • 61. Twitter Trends UK 02.2017 Press The most engaging tweets @Dazed − Feb 22Dazed The K−Pop songs you need to hear this month: https://t.co/VRpKibSUgM https://t.co/1F233QZJ48 11452 retweets, 35963 likes @newscientist − Feb 24New Scientist Bees learn to play golf and show off how clever they really are https:// t.co/UEs7twyUMy https://t.co/TQr8VIzfhE 4696 retweets, 6013 likes @BritishVogue − Feb 1VOGUE.CO.UK Join us in wishing #HarryStyles a very happy birthday. Throwback to the time when One Direction were shot for Vogue... https://t.co/QF9OXk8rkJ 2583 retweets, 3854 likes @guardian − Feb 8The Guardian Wikipedia bans Daily Mail as ’unreliable’ source for website https://t.co/ HAbQehSy6J 1156 retweets, 1670 likes @TheScotsman − Feb 10The Scotsman Could #Outlander star @SamHeughan be the next Doctor Who? https://t.co/ ZxpUFhyXFC https://t.co/DuhGLXPAjo 380 retweets, 2393 likes Reports and studies about social media − ask for more! 61
  • 63. Twitter Trends UK 02.2017 Sport The biggest accounts in this group were Wayne Rooney, Gareth Bale and Manchester United The most activities under tweets were on: Manchester United, Chelsea FC and Gary Lineker The biggest number of activities per followers were on accounts: Gareth Bale, Gary Lineker and Lewis Hamilton Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places Fast & easy reporting of social media campaigns − just test! 63
  • 64. Twitter Trends UK 02.2017 Sport 4 060 883 4 168 575 5 669 866 6 940 496 7 637 838 8 082 137 9 309 913 10 325 359 11 118 952 14 437 871 +2% (+68 955) +2% (+66 640) +2% (+84 441) +3% (+174 821) +0.9% (+66 546) +2% (+181 880) +3% (+246 033) +3% (+279 632) +2% (+180 647) +1% (+183 404) Manchester City Lewis Hamilton Gary Lineker Liverpool FC Rio Ferdinand Chelsea FC Arsenal FC Manchester United Gareth Bale Wayne Rooney Chart presents number of followers at the end of the month, and its increase. − − − − − − − − − − 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles 14 days of free social media analytics − sign up! 64
  • 65. Twitter Trends UK 02.2017 Sport 4694.6 1164.6 14384.9 597.4 752.9 1240.8 1527.6 4814.9 1235.7 2402 201 866 223 597 258 928 414 619 457 747 687 378 722 542 948 536 1 005 884 2 015 303 activities per tweet total number of activities Lewis Hamilton Gary Neville Gareth Bale Tottenham Hotspur Manchester City Liverpool FC Arsenal FC Gary Lineker Chelsea FC Manchester United Total number of retweets, favorites and replies to all tweets. +2 +4 +1 −2 +2 −1 −2 +3 +1 − 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles 14 days of free social media analytics − sign up! 65
  • 66. Twitter Trends UK 02.2017 Sport 13 830 24 086 24 712 25 594 26 742 27 737 28 227 36 869 37 769 51 496 Lewis Hamilton Tottenham Hotspur Chelsea FC Gary Neville Leicester City Manchester United Manchester City Liverpool FC Gary Lineker Arsenal FC Total number of @mentions of a profile. +1 −3 −1 +2 +2 − −1 −2 +2 +1 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles Reports and studies about social media − ask for more! 66
  • 67. Twitter Trends UK 02.2017 Sport 7 3 10 31 16 14 11 21 16 23 282 997 340 071 348 250 580 616 642 373 981 867 1 015 747 1 198 707 1 287 509 2 330 686 relative activity index activity index Lewis Hamilton Gareth Bale Gary Neville Tottenham Hotspur Manchester City Liverpool FC Arsenal FC Gary Lineker Chelsea FC Manchester United Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. +2 − +5 −2 +1 −1 −2 +3 +1 − 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles Precise data−driven recommendations − check it out! 67
  • 68. Twitter Trends UK 02.2017 Sport The most engaging tweets @GaryLineker − Feb 23Gary Lineker After all that Claudio Ranieri has done for Leicester City, to sack him now is inexplicable, unforgivable and gut−wrenchingly sad. 66931 retweets, 125621 likes @ManUtd − Feb 28Manchester United Sir Alex’s celebration is all of us! NANA https://t.co/An8iy62WH0 21536 retweets, 33634 likes @GarethBale11 − Feb 18Gareth Bale Vamosss!!! absolutely loved being back on that Bernabeu pitch! Thanks to all the fans for the amazing welcome back... https://t.co/F5vn6ct44D 16499 retweets, 36416 likes @ChelseaFC − Feb 2Chelsea FC What a career. Thank you, Frank. #SuperFrank https://t.co/IjolD8EtWp 22992 retweets, 28932 likes @WayneRooney − Feb 26Wayne Rooney Winners NANANANA #mufc https://t.co/IK29Hw0GqF 11608 retweets, 32717 likes Fast & easy reporting of social media campaigns − just test! 68
  • 69. TV stations Twitter Trends UK 02.2017 69
  • 70. Twitter Trends UK 02.2017 TV stations The biggest accounts: BBC Sport, Sky Sports and Sky News In terms of the number of activities the best were: BBC Sport, Sky News and Sky Football The biggest number of activities per one tweet were on accounts: BBC, Channel 4 and MTV Music Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places Fast & easy reporting of social media campaigns − just test! 70
  • 71. Twitter Trends UK 02.2017 TV stations 799 445 838 382 1 469 537 1 602 078 2 002 958 2 521 140 3 196 708 3 838 417 4 318 238 6 531 122 +0.2% (+1 887) +1% (+8 118) +0.1% (+1 434) +1% (+20 782) +0.6% (+12 530) +0.5% (+13 062) +0.7% (+21 582) +2% (+57 823) +0.5% (+19 874) +0.8% (+50 838) ITV2 Channel 4 MTV Music ITV News ITV MTV UK Sky Football Sky News Sky Sports BBC Sport Chart presents number of followers at the end of the month, and its increase. − − − − − − − − − − 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles 14 days of free social media analytics − sign up! 71
  • 72. Twitter Trends UK 02.2017 TV stations 175.3 137.4 325.1 306.2 120.3 70.9 120 163.6 94.6 139.8 59 617 77 792 82 253 99 834 113 780 131 689 181 732 285 729 299 202 597 550 activities per tweet total number of activities MTV Music BBC Three BBC Channel 4 MTV UK ITV ITV News Sky Football Sky News BBC Sport Total number of retweets, favorites and replies to all tweets. +1 −1 −1 −1 +3 − − − − − 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles 14 days of free social media analytics − sign up! 72
  • 73. Twitter Trends UK 02.2017 TV stations 5 074 5 657 16 096 21 451 26 249 30 257 32 624 58 851 59 767 73 907 BBC Three Sky Sports F1 Channel 4 Sky Sports ITV ITV News Sky Football BBC Sport BBC Sky News Total number of @mentions of a profile. − +2 − − − − − − − − 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles Fast & easy reporting of social media campaigns − just test! 73
  • 74. Twitter Trends UK 02.2017 TV stations 3 19 20 7 29 12 23 16 17 15 108 287 142 858 163 910 173 167 228 949 231 999 364 726 499 313 635 647 964 783 relative activity index activity index Sky Sports BBC Three Channel 4 MTV UK BBC ITV ITV News Sky Football Sky News BBC Sport Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. −1 −1 −1 +3 −1 +1 − − − − 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles Precise data−driven recommendations − check it out! 74
  • 75. Twitter Trends UK 02.2017 TV stations The most engaging tweets @itvnews − Feb 25ITV News ’I did what was right’: Ian Grillot was shot as he jumped to the defence of two Indian men in a bar in Kansas, USA... https://t.co/iLzCyb2Ico 26700 retweets, 51027 likes @MTVUK − Feb 3MTV UK .@CameronDallas teases the #Magcon2017 line−up as they get ready to go back on tour: https://t.co/HS5NRyEufJ https://t.co/gvZUWaNykH 4974 retweets, 21376 likes @bbcthree − Feb 17BBC Three The world could soon have a new continent! https://t.co/yI07UAwLRP 7412 retweets, 10741 likes @Channel4 − Feb 16Channel 4 Meet Eva, the 5−year−old feminist icon for our time #Slo5yo https://t.co/ EdydNMdZyP 3953 retweets, 5976 likes @BBCSport − Feb 21BBC Sport Great gesture from Walcott in the Sutton dressing room! https://t.co/ e65tQSXVjL 2645 retweets, 6969 likes Precise data−driven recommendations − check it out! 75
  • 77. Twitter Trends UK 02.2017 Technologies The biggest accounts: Xbox UK, PlayStation UK and Nintendo UK The most activities gathered Xbox UK, Nintendo UK and PlayStation UK The biggest number of activities per one tweet were on accounts: Nitrome, Xbox UK and Nintendo UK Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places 14 days of free social media analytics − sign up! 77
  • 78. Twitter Trends UK 02.2017 Technologies 99 802 112 352 119 825 121 881 146 667 167 641 238 088 264 656 442 214 476 125 −0.1% (− 143) −0.2% (− 266) +0.2% (+251) +1% (+1 461) +0.3% (+378) +0.2% (+415) +0.7% (+1 604) +5% (+11 974) +3% (+14 133) +3% (+14 044) HTC UK BlackBerry UK Sony UK Beats By Dre UK Kingston Technology Samsung UK Marshall Amps Nintendo UK PlayStation UK Xbox UK Chart presents number of followers at the end of the month, and its increase. − − − − − − − − − − 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles Precise data−driven recommendations − check it out! 78
  • 79. Twitter Trends UK 02.2017 Technologies 130.1 91.8 107.3 148.5 1122.1 280.8 417.9 367.5 434.4 783.2 2 602 3 213 5 904 9 651 10 099 13 757 14 209 31 975 39 093 47 775 activities per tweet total number of activities Kingston Technology Sony Xperia GB Sony UK Marshall Amps Nitrome Beats By Dre UK Canon UK PlayStation UK Nintendo UK Xbox UK Total number of retweets, favorites and replies to all tweets. −3 +6 −2 −2 +11 +3 − − −1 +1 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles Precise data−driven recommendations − check it out! 79
  • 80. Twitter Trends UK 02.2017 Technologies 554 602 607 796 1 207 1 495 2 940 3 549 5 021 6 197 Kingston Technology Marshall Amps Beats By Dre UK LG Electronics UK Sony UK Samsung UK Canon UK PlayStation UK Nintendo UK Xbox UK Total number of @mentions of a profile. +1 −2 − +2 − − − − −1 +1 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles 14 days of free social media analytics − sign up! 80
  • 81. Twitter Trends UK 02.2017 Technologies 5 34 10 6 54 19 46 14 26 21 8 309 9 450 11 408 14 884 16 800 23 660 26 228 62 204 69 716 101 002 relative activity index activity index Samsung UK golfshake Sony UK Marshall Amps Nitrome Beats By Dre UK Canon UK PlayStation UK Nintendo UK Xbox UK Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. −2 −2 −2 −2 +13 +5 − −1 −1 +2 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles Fast & easy reporting of social media campaigns − just test! 81
  • 82. Twitter Trends UK 02.2017 Technologies The most engaging tweets @Nitrome − Feb 17Nitrome Really excited to show you Flat Pack, a 2D game played around a 3D shape (currently in dev!) #gamedev #pixelart... https://t.co/GGSCFqqDDs 2431 retweets, 6234 likes @xboxuk − Feb 8Xbox UK RT and Follow for your chance to WIN these killer @Hitman goodies NANA https://t.co/saVynMEBcs 5978 retweets, 1825 likes @PlayStationUK − Feb 15PlayStation UK RT for a chance to win this one−off epic Knight PS4 Pro we’ve built to celebrate #ForHonor’s release! #PS4Honor T&C... https://t.co/uIc2MyppOx 4061 retweets, 1445 likes @NintendoUK − Feb 28Nintendo UK Three days to go... Happy #pancakeday! https://t.co/JjW6BQC0pe 889 retweets, 2213 likes @beatsbydreUK − Feb 4Beats By Dre UK Chelsea will #BEHEARD #CHEARS https://t.co/jgU1wKcamh 501 retweets, 841 likes Analytical tool for Facebook, YouTube & Twitter − try! 82
  • 84. Twitter Trends UK 02.2017 Telecommunications The biggest accounts: O2 in the UK, EE and Virgin Media The most activities under tweets were on: Virgin Media, EE and O2 in the UK The biggest number of activities per one tweet were on accounts: Tesco Mobile, O2 in the UK and Vodafone UK Summary Legend: N Profile is new in the ranking − Position of profile in the ranking did not change −X Position of profile in the ranking decreased by X places +X Position of profile in the ranking increased by X places Reports and studies about social media − ask for more! 84
  • 85. Twitter Trends UK 02.2017 Telecommunications 33 345 62 564 68 609 79 117 79 940 83 338 190 379 207 831 318 965 336 878 +2% (+510) +2% (+960) −0.1% (−81) +0.2% (+183) −0.2% (− 138) −0.07% (−62) +0.4% (+668) +1% (+2 391) +0.2% (+791) +0.1% (+499) TalkTalk TV BT WorldSIM ThreeUKSupport ecomo Tesco Mobile Vodafone UK Virgin Media EE O2 in the UK Chart presents number of followers at the end of the month, and its increase. − − − − − − − − − − 10 9 8 7 6 5 4 3 2 1 The biggest Twitter profiles Reports and studies about social media − ask for more! 85
  • 86. Twitter Trends UK 02.2017 Telecommunications 2.9 3.7 5.9 119.5 241.5 117.1 137.1 176.2 32.8 131.2 116 136 2 643 2 748 7 245 8 078 8 091 13 041 31 248 33 050 activities per tweet total number of activities PRS Telecom Ltd WorldSIM ThreeUKSupport TalkTalk TV Tesco Mobile BT Vodafone UK O2 in the UK EE Virgin Media Total number of retweets, favorites and replies to all tweets. −1 +1 −1 +1 − −3 +1 +1 +1 − 10 9 8 7 6 5 4 3 2 1 The most engaging Twitter profiles Analytical tool for Facebook, YouTube & Twitter − try! 86
  • 87. Twitter Trends UK 02.2017 Telecommunications 8 62 708 2 497 4 776 6 266 6 569 12 850 14 724 43 439 PRS Telecom Ltd WorldSIM TalkTalk TV Tesco Mobile Vodafone UK ThreeUKSupport BT O2 in the UK EE Virgin Media Total number of @mentions of a profile. − − − − − − − − − − 10 9 8 7 6 5 4 3 2 1 The most mentioned Twitter profiles Fast & easy reporting of social media campaigns − just test! 87
  • 88. Twitter Trends UK 02.2017 Telecommunications 181 1 25 27 16 50 115 30 54 183 606 750 8 280 22 451 30 895 31 340 90 993 102 040 171 187 379 768 relative activity index activity index PRS Telecom Ltd WorldSIM TalkTalk TV Tesco Mobile Vodafone UK BT ThreeUKSupport O2 in the UK EE Virgin Media Activity Index is a collective, weighted rate of all activities within a Twitter profile in a given period. Relative Activity considers also number of followers; it allows to compare profiles with different number of followers. − − − − − − −1 +1 − − 10 9 8 7 6 5 4 3 2 1 The most interactive Twitter profiles Fast & easy reporting of social media campaigns − just test! 88
  • 89. Twitter Trends UK 02.2017 Telecommunications The most engaging tweets @TalkTalkTV − Feb 27TalkTalk TV RT to win a luxury trip to Prague courtesy of our partnership with @alibi_channel to celebrate the upcoming launch... https://t.co/pVTwlJYcCm 1335 retweets, 402 likes @EE − Feb 12EE "It’s a dream come true!" Congrats @TomHolland1996 on being our #EERisingStar winner. Oh, and great to hear that yo... https://t.co/ bn3Uty2SrO 519 retweets, 1104 likes @O2 − Feb 8O2 in the UK Win 1 of 2 @Debenhams Decadence Bouquets worth £54.99. Just in time for Valentine’s Day. LIKE & RT to enter NANA... https://t.co/06hOokUkGR 733 retweets, 617 likes @virginmedia − Feb 4Virgin Media First came Koscielny Then there was Coquelin And finally back to Koscielny Welcome to the Garden of Eden. NANA... https://t.co/D2yVeJX4a5 584 retweets, 290 likes @VodafoneUK − Feb 7Vodafone UK Explore the online world through your child’s eyes. Get online safety tips w/the Digital Parenting Magazine... https://t.co/AvXnYq0VJs 29 retweets, 41 likes Reports and studies about social media − ask for more! 89