Italian National Week is a week-long event organized by INSEAD students to promote Italian culture and business. It will take place from November 7-11 and feature various cultural, social, and business-related events. Sponsorship opportunities are available at different levels from €500 to €5000. Benefits for sponsors include logo placement on promotional materials, opportunities to send guest speakers, and access to the 1000+ INSEAD student body. The event aims to improve brand recognition for sponsors in the global INSEAD community through tailored cultural and networking activities.

1. Italian National Week
Fontainebleau (France) – Singapore
7th – 11th November

2. For companies, national week in INSEAD provides a unique
opportunity to promote your brand in a global community
About INSEAD and National week Benefits of participating as Sponsor
As sponsor companies:
• To improve brand recognition in one of the best
MBA students communities in the world by
tailored events and activities
• Access to almost 1000 full-time MBA student
pool, especially at recruiting season
• To present the company in one of the best
known MBA schools by bringing a guest speaker
during the main event
INSEAD brings together people, cultures and ideas from
around the world
• 50 Years Worldwide known Business School for MBA's
and Executives, with two equal-status campuses
(Fontainebleau and Singapore) and alliances with
Wharton, Kellogg and CEIBS
• ranked 1st in 2016¹ among business school worldwide
in Financial Times
• For 2016 class, almost 1,000 MBA students from over
70 countries on two campuses (Fontainebleau and
Singapore)
• More than 22,000 MBA alumni in over 170 countries
National teams of students compete to provide a week-
long program of cultural, business related and social
events… And Italian week has been consistently voted
the best one
1. Financial Times Global MBA ranking 2016
Examples of previous sponsors

3. Monday (7th) Tuesday (8th) Thursday (10th) Friday (11nd)
ITALIAN DINNER +
Ticket Booth
ITALIAN PARTY
Traditional Italian
Breakfast
Food Other EventMain event
Wednesday (9th)
Italian National Week is planned to offer an intense set of Italian-related business, cultural and leisure activities
Culture Lifestyle
 Italian gastronomy and oenology events
 Italian fashion show and contest
 Movie theatre projection and discussion
 Italian cuisine dinner
 Happy hour Milanese
 Theme evening party
Business excellence
 Speeches held by leading national firms
 Exposition of Made in Italy
 Company visits
Traditional Italian
Breakfast
Traditional Aperitif
Italian cooking
courses
Traditional Italian Lunch
Vespa Exposition
Car tour (winner of
ticket booth)
Foosval
Tournament
Italian Movie Night
Amphi Storming
We have defined several events for every day of the week

4. Our sponsorship structure seeks to maximize your benefits
Sponsor
≥500 Euro
Supporting Sponsor
≥1000 Euro
Main Sponsor
≥ 3000 Euro
Lead Sponsor
5000 Euro
UnlimitedLimited to 10Limited to 3Limited to 1
Number of sponsors per
package
Small logo
Logo displayed with
indication of
package
Logo displayed with
indication of
package
Logo displayed with
indication of
package
Logo on posters, flyers, emails
and +100 computer screens on
campus
Sleeve, small size
Sleeve, standard
size
Sleeve,
superior size
Body, large size
Logo on ~500 Italian week
t-shirts
No
Yes
(e.g. own flyers)
Yes
(e.g. posters and
flyers)
Yes, incl. products
presentation,
banners & et
Opportunity for own promotion
material
NoTo be discussedYesYes
Opportunity to send own
speaker
Sponsorship fee (or equivalent
value of product)
Monetary / in kind
sponsorship
Monetary / in kind
sponsorship
Monetary / in kind
sponsorship
Monetary
sponsorship
Type of sponsorship
NoNoYesYes
Survey on event and
product/service feedback

5. Main contact information for 2016 Italian Week
Chiara Cavagnino
INSEAD
Europe Campus
Boulevard de Constance
77305 Fontainebleau
Phone: +33 (0)7 68 39 36 29
chiara.cavagnino@insead.edu
Stefania Calabretta
INSEAD
Asia Campus
1 Ayer Rajah Avenue
138676 Singapore
Phone: +65 9726 9330
Stefania.calabretta@insead.edu

6. Sponsorship materials (1/2)
1. T-Shirt
• During national weeks, customized T-shirts for the event will be created and sold
• A large number of students by these T-shirts and wear them during the week
• The volume of T-shirts sold is correlated to the design of the T-shirt
2. Peak event
• This is usually the week’s party. In Fontainebleau the party will most likely take place in a nice Chateau we would rent for
the event. In Singapore, it will be held in a fancy nightclub or an original location.
3. Email communication
• Email is the main mean of communication during welcome week
• Daily emails are sent to inform about events schedules
• Other emails will be sent to broadcast information about the Italian culture and history
• Sponsors’ logos will be displayed at the end of each email
4. Paper communication
• The week schedule and main events will be posted on most of the billboard on campus, sponsors logos will be displayed
on each of theses posters

7. Sponsorship materials (2/2)
5. Amphi-storming
• The Italian week starts with what is called an “amphi storming”
• A group of Italian students will go to each class amphitheatre at the end of class, perform a sketch related to the Italian
culture and present the week’s program
• It takes place on a Monday, covering a total of 6 class sections across the two campuses
• Sponsors will be cited verbally as well as at the end of the visual presentation
6. Party tickets
• Tickets for the Italian week party would be printed in colour and sold
• Logos of the sponsors will be displayed on these tickets
7. Name tags
• Every MBA student has a name tag that he displays on his desk while in class
• It’s common during national weeks to replace these tags by new ones in accordance with the national week running,
replacing the name of the student by a famous Italian personality or by a typical Italian name
8. Other
• Could be any communication material that might be required