What a competitive analysis is and how to carry out it properly. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors Don’t start in what you don’t know: learn your industry and your competition before you start. Condensed summary: http://www.filipposcorza.com/growth-hacking/competitive-analysis/ Free template: http://bit.ly/2yp9UCr

1. CompetitiveAnalysis

2. Filippo Scorza
#Start-ups #Growth Hacking
#Digital Transformation and Innovation Consultant
#Digital Volunteer in Africa

3. I’mnotamarketer

4. I’mnotaprofessor

5. I’mamaker24/7inbeta
(andIenjoyGHmindset)

6. FacebookGroup
CompetitiveAnalysis

7. Downloadtheframework:
http://bit.ly/2yp9UCr

8. Rules
1. Staylean
2.Becurious
3.Makeyourhandsdirty
4.Havefun!

9. WhatisCompetition?

10. 3min.
topostonFBgroup

11. Nature

12. Sport

13. Space

14. Biology

15. Relations

16. Business

17. Andwhydowe
compete?

18. 3min.
topostonFBgroup

19. Food

20. Attention

21. Money

22. Survive

23. Sell

24. Win

25. Education

26. Election

27. Egoism

28. Buildbetterproduct

29. Howwecompete?

30. 3min.
topostonFBgroup

31. Pricing

32. Fighting

33. Diversifying

34. Visibility

35. Innovate

36. Value

37. Competitionis,ingeneral,acontestorrivalry
betweentwoormoreentities,organisms,
animals,individuals,economicgroupsorsocial
groupsforterritory,aniche,for
scarceresources,goods,formates,
forprestige,recognition,forawards,forgroup
orsocialstatus,orforleadershipandprofit.

38. Althoughperformingacompetitiveanalysis
isn’trocketscience,
itdoesgobeyondthefewsimpleGoogle
searchesneededtoidentify
andcategoriseyourcompetitors

39. Don’tstartinwhatyoudon’tknow:
learn your industry and your
competition before you start

40. Canwesaycompetition
driveinnovation?

41. DirectCompetition

42. 3min.
topostonFBgroup

43. Direct competition is a situation
in which two or more businesses
offer products or services that are
essentially the same

44. IndirectCompetition

45. 3min.
topostonFBgroup

46. Indirect competition is a situation
in which two or more businesses offer
products or services that, although
different, might fulfil the same
consumer need

47. BudgetCompetition

48. Budget competition

49. MoreVideos
(abouthow toconductacompetitveanalysis)

50. How to Conduct Competitive Analysis

51. How to conduct a competitive analysis - part 1

52. How to conduct a competitive analysis - part 2

53. 8 ways to conduct market research

54. How to develop competitive advantage

55. Nonc'èaffarecome
l'affaredellaconoscenza:
deviconoscerelatua
industria,azienda,prodotto,servizio,
cliente,econcorrenzamegliodi
chiunquealtro

56. Anyquestion?
Shoot!

57. Webanalysis

58. Semrush

59. Similarweb

60. Moat

61. Keywordtool

62. Ubersuggest

63. TrackMaven

64. Quantast

65. Spyfu

66. Anyquestion?
Shoot!

67. Socialanalysis

68. Klear

69. FanpageKarma

70. Likealyzer

71. Twitonomy

72. Anyquestion?
Shoot!

73. Suggestions

74. Swot Analysis

75. Starbucks

76. Xtensio

77. Downloadtheframework:
http://bit.ly/2yp9UCr

78. That’sall! hello@filipposcorza.com