Il Design Thinking rappresenta un approccio innovativo alla risoluzione di problemi e all’ideazione di nuove soluzioni, centrate sui bisogni delle persone (human centered design) e sullo sviluppo di intuizioni per soddisfare tali bisogni ed esigenze.
27. Y O U C A N W R I T E H E R E
Noi designer dovremmo
progettare in base a come
le persone si comportano,
non in base a come
vorremmo che si
comportassero!
🧍 Human centred
28. Y O U C A N W R I T E H E R E
Customers don’t want
a quarter-inch drill,
they want a
quarter-inch hole
🧍 Human centred
29. Y O U C A N W R I T E H E R E
🧍 Human centred
1. I need a quarter inch hole
2. I have to mount the shelf to the wall
3. I have to put books on it
4. The books are a mess at home
5. I want to tidy up
6. Tidiness makes me feel better
30. Y O U C A N W R I T E H E R E
Customers are not
looking for products…
🧍 Human centred
31. Y O U C A N W R I T E H E R E
…They are looking for
solutions to struggles that
they meet in their life
🧍 Human centred
32. Y O U C A N W R I T E H E R E
…They buy a better
version of themselves
🧍 Human centred
34. Y O U C A N W R I T E H E R E
*
🔒 Chapter 2
p e o p l e
( d e s i r a b i l i t y )
b u s i n e s s
( s u s t a i n a b i l i t y )
t e c h n o l o g y
( f e a s i b i l i t y )
35. Y O U C A N W R I T E H E R E
p e o p l e
( d e s i r a b i l i t y )
b u s i n e s s
( s u s t a i n a b i l i t y )
t e c h n o l o g y
( f e a s i b i l i t y )
*
🔒 Chapter 2
Design Thinking
36. Y O U C A N W R I T E H E R E
🔒 Chapter 2
Empathise
Define
Ideate
Experiment
Learn
Measure
Build
Product
Backlog
Sprint
Planning
Start
Increment
Review
Design Thinking Lean Startup Agile
Customer Problem Customer Solution
39. Y O U C A N W R I T E H E R E
P E O P L E
C E N T E R E D
E T E R O G E N E O U S
T E A M
H A N D S O N I T E R A T I V E
01 02 03 04
🧬 Elementi chiave
40. Y O U C A N W R I T E H E R E
MARKETING SALES OPERATIONS DESIGNER CUSTOMER
CARE
🧬 Team eterogenei
44. PROTOTYPE
Show the prototype to
real users outside the
organisation
VALIDATE
Build something quick
and dirty to show to
users
by focusing on usability
Choose the best idea
and storyboard it
IDEATION
User interviews, insights,
research, mind mapping
and challenge design
DEFINE
Who are your users, their
needs, pains and
expectations, the context
UNDERSTAND
🧬 Il processo
45. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
EMPATHISE TO HELP
DEFINE THE PROBLEM
LEARN ABOUT USER
TRHOUG TESTING
TESTS CREATE NEW IDEAS
FOR THE PROJECT
LEARN FROM PROTOTYPE TO
SPARK NEW IDEAS
TESTS REVEAL INSIGHTS THET
REDEFINE THE PROBLEM
🧬 Il processo
49. Empathise
Define
Ideate
Prototype
Test
Focus on idea generation.
You translate problems
into solutions. Explore a
wide variety and large
quantity of ideas to go
beyond the obvious
solutions to a problem
🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST
50. • Brainstorming
• How might we
• Mind mapping
• Brain writing
• Storyboarding
• Brain dump
🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST