Le fake doors come strumento per la misurazione e test dell'interesse dei propri utenti target verso un prodotto o servizio che ancora non esiste

1. FAKE DOORSHOW YOU CAN USE THEM TO TEST
SOMETHING DOESN’T YET EXIST

2. FAKE DOORS TESTING

3. YOU SHOW THE USERS
AN OPTION THAT
IS NOT ACTUALLY
EXISTS

4. AFTER THE USER CLICKS/
REGISTERS,
YOU LET HE/SHE KNOWS
THAT THIS PRODUCT/SERVICE
IS NOT YET AVAILABLE

5. BY MEASURING HOW MANY
USERS SHOWED INTEREST,
YOU CAN MAKE BETTER
DECISIONS ABOUT THE NEXT
STEP OF THE DEVELOPMENT
PROCESS

6. DOES THIS SOUND FAMILIAR?

7. DOES THIS SOUND FAMILIAR?

8. THE USERS SHOULD NOT
KNOW THAT THERE IS NO
PRODUCT
DO IT LIKE A PRO

9. YOU NEED TO FIND THE RIGHT
BALANCE BETWEEN HOW UNBIASED
YOU WANT YOUR EXPERIMENT TO
BE AND HOW SCAMMY AND GUILTY
YOU WANT TO FEEL AT THE END OF
THE DAY
DO IT LIKE A PRO
source

10. DEFINE THE RIGHT METRICS!
JUST LIKE WITH EVERY OTHER
EXPERIMENT,
YOU NEED EASY-TO-MEASURE
AND EASY-TO-UNDERSTAND
GOALS!
DO IT LIKE A PRO
source

11. CTR, NUMBER OF
REGISTERED USERS,
% OF REGISTERED USERS,
LEADS, ETC
DO IT LIKE A PRO
source

12. DISADVANTAGES
IT’S NOT A VERY NICE
THING TO DO…
THERE WILL BE VISITORS WHO WILL
SAY THAT YOU “SCAMMED” THEM!
source

13. DISADVANTAGES
YOU HAVE TO BE VERY CAREFUL
WITH IT IF YOU ARE ALREADY IN
BUSINESS AND YOU WANT TO
USE THIS METHOD TO VALIDATE
A NEW FEATURE.
source

14. READ MORE
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