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Je me lance!



Comment confronter mon plan
  financier avec la réalité ?


                                1
Creativity
       level




Finance & Accounting
        level

                       2
Martin van Wunnik




Xavier Corman




                    3
This presentation is available for free:

   http://coworkingbrussels.com/blog/


http://www.slideshare.net/FinanceCoach24

 http://www.slideshare.net/xaviercorman




                                             4
Creativity level
        1.000 EUR

         21% VAT
(quarterly or monthly refund)

   Cash out: 1.210 EUR

 Cash in: 210 EUR (>3m)

     Investments
   Profit impact: 200 EUR over 5y

         Cost
Profit impact: 1.000 EUR


                                    Finance & Accounting
                                            level
                                                          5
http://www.monstarterkit.be/bzplan.cfm


                                         6
7
Why a Financial Plan ?

      If you don't think about the future,
             you cannot have one.
                   John Golsworthy



           where you want to go
You need to know

           how you are supposed to get there

                                               8
Accounting: notions

• Balance Sheet – Bilan – Balans

• Profit & Loss – Compte de résultat – Winst-en Verliesrekening

• Cash-flow – Trésorerie – Schatkist

• Financial Plan – Plan financier – Financieel Plan


                                                                  9
Accounting: Balance Sheet
       ACTIVE                 PASSIVE

                         Equity + Reserves
                         (Capital/Kapitaal)
  Non Current Assets
  (Actifs Immobilisés/
      Vast Activa)
                             LT Debts



     Current Assets
   (Actifs circulants/
    Vlottend Activa)         ST Debts




                                              10
Accounting: Profit & Loss (P&L)

                       COGS (Cost of Sales)


                         Personnel Costs


                       General Expenditures
   Revenues (Sales…)

                           Depreciation

                          Financial cost

                              Profit



                                              11
Financial Plan
Content
  –   Assumptions
  –   Profit & Loss
  –   Balance Sheet / Investment
  –   Cash-Flow -> Cash needed

  – Valuation of the project
  – Profitability / return of the project

                                            12
Financial Plan in 10 min
• Don’t waste your time in developing a huge
  financial plan before to be sure that your
  project is viable !

• In many case, in less than 10 minutes, you can
  see if your idea worst something.

• How to make a very quick financial plan ?

                                               13
Financial Plan in 10 min /questions
        What are your revenues ?

          What are your costs ?

      What are your investments ?

   How many persons for your project ?

                                         14
Prerequisites & Assumptions
• Financial plan for 3 to 5 years

• Monthly or Quarterly base

• Excel or Calc is your friend

• Start by listing your main assumptions

                                           15
Tips for assumptions
• Office: 25 m²/person
• EUR 100/m²/year + 15 % for maintenance
           [ or COWORKING !]
• Insurances: 1 % of revenues
• Marketing: define a % of revenues + starting
  investment
• Don’t forget lawyers, accountant, social
  secretary, office supplies…

                                                 16
• Car leasing : 300 – 800 EUR per month
• Salary : Gross monthly x 19,2 = Yearly cost

• Revenues: worst-case & best-case
  – First 3-6 months: 0 EUR
  – Maximum ‘billable’ hours per day
    (one-off events, holidays, prospecting, etc...)


• Own salary : “0 EUR”             different ‘hats’


                                                      17
Financial Plan / Profit & Loss
  Revenues (Sales…)


               COGS (Cost of Sales)


              General Expenditures
COSTS
                    Personnel Costs

                     Financial cost

        Depreciation                                        CASH
                                  CASH-FLOW   IF NEGATIVE   DRAIN
           Profit

                                                                    18
Required Cash-Flow




                     19
CASH




       20
Hats/Personalities
               Founders:
               3 years responsibility




                                    21
How to finance your start-up ?


                        Equity
                        LT Debts
                        ST Debts




                                   22
Questions & Answers

                                     Free download:

                  http://coworkingbrussels.com/blog/

              http://www.slideshare.net/xavierCorman
       http://www.slideshare.net/FinanceCoach24.com


                                                  23

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Je me lance : comment confronter mon plan financier avec la réalité ?

  • 1. Je me lance! Comment confronter mon plan financier avec la réalité ? 1
  • 2. Creativity level Finance & Accounting level 2
  • 4. This presentation is available for free: http://coworkingbrussels.com/blog/ http://www.slideshare.net/FinanceCoach24 http://www.slideshare.net/xaviercorman 4
  • 5. Creativity level 1.000 EUR 21% VAT (quarterly or monthly refund) Cash out: 1.210 EUR Cash in: 210 EUR (>3m) Investments Profit impact: 200 EUR over 5y Cost Profit impact: 1.000 EUR Finance & Accounting level 5
  • 7. 7
  • 8. Why a Financial Plan ? If you don't think about the future, you cannot have one. John Golsworthy where you want to go You need to know how you are supposed to get there 8
  • 9. Accounting: notions • Balance Sheet – Bilan – Balans • Profit & Loss – Compte de résultat – Winst-en Verliesrekening • Cash-flow – Trésorerie – Schatkist • Financial Plan – Plan financier – Financieel Plan 9
  • 10. Accounting: Balance Sheet ACTIVE PASSIVE Equity + Reserves (Capital/Kapitaal) Non Current Assets (Actifs Immobilisés/ Vast Activa) LT Debts Current Assets (Actifs circulants/ Vlottend Activa) ST Debts 10
  • 11. Accounting: Profit & Loss (P&L) COGS (Cost of Sales) Personnel Costs General Expenditures Revenues (Sales…) Depreciation Financial cost Profit 11
  • 12. Financial Plan Content – Assumptions – Profit & Loss – Balance Sheet / Investment – Cash-Flow -> Cash needed – Valuation of the project – Profitability / return of the project 12
  • 13. Financial Plan in 10 min • Don’t waste your time in developing a huge financial plan before to be sure that your project is viable ! • In many case, in less than 10 minutes, you can see if your idea worst something. • How to make a very quick financial plan ? 13
  • 14. Financial Plan in 10 min /questions What are your revenues ? What are your costs ? What are your investments ? How many persons for your project ? 14
  • 15. Prerequisites & Assumptions • Financial plan for 3 to 5 years • Monthly or Quarterly base • Excel or Calc is your friend • Start by listing your main assumptions 15
  • 16. Tips for assumptions • Office: 25 m²/person • EUR 100/m²/year + 15 % for maintenance [ or COWORKING !] • Insurances: 1 % of revenues • Marketing: define a % of revenues + starting investment • Don’t forget lawyers, accountant, social secretary, office supplies… 16
  • 17. • Car leasing : 300 – 800 EUR per month • Salary : Gross monthly x 19,2 = Yearly cost • Revenues: worst-case & best-case – First 3-6 months: 0 EUR – Maximum ‘billable’ hours per day (one-off events, holidays, prospecting, etc...) • Own salary : “0 EUR” different ‘hats’ 17
  • 18. Financial Plan / Profit & Loss Revenues (Sales…) COGS (Cost of Sales) General Expenditures COSTS Personnel Costs Financial cost Depreciation CASH CASH-FLOW IF NEGATIVE DRAIN Profit 18
  • 20. CASH 20
  • 21. Hats/Personalities Founders: 3 years responsibility 21
  • 22. How to finance your start-up ? Equity LT Debts ST Debts 22
  • 23. Questions & Answers Free download: http://coworkingbrussels.com/blog/ http://www.slideshare.net/xavierCorman http://www.slideshare.net/FinanceCoach24.com 23