As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.

1. Page 1
Voice | Vision | Strategy | Technology | Community | Insight | Influence

2. Page 2
We put you in control of the mission.

3. Page 3
With a foundation built on years of experience and broad expertise within the
education industry, we help grow your business. Our market knowledge,
progressive strategies, and well-established relationships allow us to influence,
support, and represent the change-makers who drive the business of education
across the U.S. and abroad. We leverage the power of community and influential
storytelling to develop strategic content that differentiates your company facilitates
product and service market adoption allowing you to acquire customers.
No matter where you fall on the spectrum from nonprofit to startup to publicly
traded company, our team is here to help move you from obstacles to growth
opportunities.
A strategic education advisory and multi-
channel digital marketing firm

4. Page 4
We work with you to scale your message across the multiple channels required to
reach your audience. Our team focuses on your customer journey from the first
interaction, to purchase, and beyond. Our approach breaks down the arbitrary barriers
between service areas as we aim to provide integrated solutions to your challenges.
That focuses on the customer
We’ve assembled the best team to comprehensively scale and grow your business
by focusing on product and service market adoption. Everyone at MindRocket
Media Group brings unique experience and expertise in the education industry and
in the functional areas most relevant to you to help you meet your goals. Working
with us, you get access to the combined talents of our entire team.
With an exceptionally talented team

5. Page 5
Value Propositions Acquisition Engagement Retention Expansion
The customer journey
Relevant, timely well
differentiated and
communicated product and
service value
Strategies and calls to
action that prompt
organizations and
individuals to buy
Frictionless product and
support offerings with
ample communication
Pleasant and meaningful
communications and
interactions to surprise
and delight
Communications and data
that prompts buyers to
expand their relationship

6. Page 6
We are “Master Storytellers” that help clients
grow and scale their business along “The
Customer Journey”
• Thought leadership
• Brand building and optimization
• Go-to-Market enablement
• Product positioning/messaging
• Sales enablement
• Demand generation
• Strategic marketing
• Performance marketing
• Enrollment marketing
• Marketing automation
• Conversion marketing
• LTV/Up and cross-sell marketing
• Retention marketing
• Media production and editing
• Public relations
• Content development
• Multi-channel strategies
• Promotions and publishing
• Website messaging and design
• SEO/SEM Digital strategies
• Community building
• Editorial direction
• Web and digital strategies
• Growth sales strategy
• Social monitoring and management
• Webinar promotions and facilitation

7. Page 7
Our team has worked with and for many of the
leading organizations in K-20 education. Our
previous employers, clients and partners include:
Our Experience

8. Page 8
Our Work Has Appeared In:
With exclusive relationships and global media representations. The connections
you need are not our contacts; they are our colleagues.

9. Page 9
Content Strategies
Influencer and thought
leadership positions that
express value.
Example End to End
Results Driven Services
SEO, SEM, Paid, Digital Email
Marketing and Display Ads.
Social community
messaging – LinkedIn,
Facebook, Instagram,
Twitter.
Performance Marketing
Community Building
Marketing Automation
Hubspot, Salesforce automated
marketing interactions and
workflows.
Relevant and pertinent
strategies to interact and
influence a specific audience.
Keep your customers happy
and engaged and encourage
expansion through upsells and
cross-sells
Editorial Direction
Retention Marketing

10. Page 10
Search
Engine
Management
SEO and PPC
management
Email
Single send, drip,
and nurture
campaigns
Content Marketing
Provides the “what”
for inbound
marketing
efforts
Branding
Implementation of
brand guidelines
Web Development
Digital marketing
and website
must work
together.
Social Media
Organic and paid
campaigns
From first touch, to lead generation, to
building a customer relationship:

11. Page 11
How everything works together
Branding
Company needs a full
rebrand to better
attract their audience
and share their value
proposition.
Amplification
Social media and
email marketing
campaigns can now
further expand the
reach of messaging.
Content
Marketing
Messaging and
content developmnt
work is done in
tandem with brand
exploration.
Website
Development
Brand and messaging
are interpreted into
website development.
SEM
SEO work and
keyword advertising
can now build out the
success of the new
website.
Content
Marketing
Messaging and
content development
work is done at the
front end to ensure
outstanding
communication of the
campaign.
Social Media
Tandem to email
marketing efforts,
social amplification of
the campaign begins
when the pieces are
ready to be publicized.
Branding
If the campaign
requires branding and
design, it can be done
as soon as language
and messaging are
complete.
Website and SEM
Landing pages,
keywords, Google ads,
and more are ready to
launch when
messaging and design
are complete.
Email Marketing
With the website
updated to reflect the
campaign, emails are
developed and
prepared to launch in
whatever sequence is
required.
Holistic campaign development

12. Page 12
From Strategy to Website Development (Design, Deploy, Scale)

13. Page 13
Marketing automation, sales acquisition
funnels and email campaigning

14. Page 14
Performance marketing and campaign tracking
Facebook Pixel
and Ad Manager
Google Analytics, Tag Manager,
SEO, Google Ads. UTM Codes
Our team maintains a key focus on campaign performance management against the cuetomer
journey, adding marketing attributions and measuring network and community growth, user
interactions, social engagements, advertising impressions, keyword performance and more, and
then modifying and adjusting messaging and scheduling to best facilitate our client's product and
service market adoption.

15. Page 15
Social bytes: video interviews and
podcasts
(click to play examples)

16. Page 16
White papers, infographics and
collateral

17. Page 17
Product promotions and tutorials
(click to play examples)

18. Page 18
Social media quote graphics

19. Page 19
Unique editorials and media
Through our editorial platforms and custom
podcast series, we've helped companies
and organizations of all sizes to
consistently build their brand by reaching
and engaging their key audiences.
• Website build
• Ecommerce integration
• Web analytics
• Social media marketing
• Audience selection
• Marketing automation
• SEO/SEM planning
• KPI development
• Funnel metrics
• Data visualization
• Lead to Close
and technical capabilities
(click to play example)

20. Page 20
A unique global web property
• 2,000 + articles
• 170 contributing authors
• 19 Featured Columnists
• 425+ articles from authors at
outside news outlets including
NPR, BBC, PBS, Reuters, USA
Today, Hechinger Report, ABC
News, US News & World
Report, Forbes, Washington
Post, HuffPost, The Atlantic, St.
Louis Post, The Telegraph,
Fortune, Tech Crunch, eSchool
News, Education World,
EdWeek, The Economist,
Entrepreneur, THE Journal, Wall
street Journal, New York Times,
Chicago Tribune, The
Independent, Time, The Star,
Quartz, LA Times and more
EdCircuit Fast facts
http://www.edcircuit.com

21. Page 21
Voice | Vision | Strategy | Technology | Community | Insight | Influence