Sales & Marketing beyond spreadsheets

1. Webinar Sales en Marketing Beyond Spreadsheets
Door Bas Jansen – Performance management consultant Finext

2. What:
Where:
Who is Finext
Intro
Agenda
Situation
Relations
Vision
Demonstration

3. Key Questions:
Hoe sla je een brug tussen en marketing, sales en control?
Hoe wordt de boodschap van sales & marketeers gehoord in de board?
Hoe creëer je maximaal tijd en inzicht voor je klanten en campagnes?
Who is in:
Sales-managers
Sales-professionals
Marketing-managers
Marketing-professionals
Business controllers
Commercial controllers
What to cover:
pain – needs – role – mood –
empowering – vision – possibilities
Intro
Agenda
Situation
Relations
Vision
Demonstration

4. Needs:
- More time to focus on your job
- Feeling support & trust of the
organization
- Less waiting time for response
- Speak your own language
- No wasting time to bundle information
- No incorrect data
Pain:
Information
lack
Intro
Agenda
Situation
Relations
Vision
Demonstration

5. Roles:
Board
Strategic
Policy
Targets
Control
Performances
Marge
Stocks
Marketing
Campaigns
Key products
Target industries
Sales
Revenue
Customers
Regions
Customer
Buying
Be happy
Empowering:
Marketing
Sales
Board
Customer
Control
Mood:
Intro
Agenda
Situation
Relations
Vision
Demonstration

6. Vision:
- Keep it simple
- Maturity phasing
- Regulation of information
possibilities:
Customer
behaviour
Performance
monitoring
Marge
simulation
What-if
Campaign
feedback
Profit
management
Competitor
monitoring
Intro
Agenda
Situation
Relations
Vision
Demonstration

7. Bas Jansen
bas.jansen@finext.nl
06 2042 8029
Next event:
15 November: Webinar supply chain management beyond spreadsheets
29 November: Webinar deep dive customer value management
Questions or nuggets?
Intro
Agenda
Situation
Relations
Vision
Demonstration