Team Finland – Lähtöselvitys kansainvälisille markkinoille -seminaarin 18.3 esitysmateriaali

1. Importance of Mobile Phones in Africa –
Path to Success / Opportunities
March 2014
Uwe Schwarz, CEO
uwe.schwarz@sibesonke.com
m: +358 50 3400 469 / +255 71 6653 697

2. Winner AfricaCom Telecom Innovation of the Year
Winner Red Herring 100 Europe
Finalist Finland Peer Award
Winner Global Opportunity Award Helsinki
Winner slush09 start-up competition
About Sibesonke
Sibesonke, founded in 2009 as a spin-off from Nokia, provides
services for farmers in developing countries over every phone and
network - in cooperation with mobile operators and local Ministries.
2

3. 3
Which Phone is More Relevant?

4. 4
A Question of Perspective
1st screen 4th screen
(Movie, TV, PC, Mobile)

5. 5
Mobile Payment (M-PESA)
From basic money transfer (2007) to a mobile money
facility – even for smartphone users!
FACTS:
• 75% of Kenya’s adult
population use it
• 43 % of GDP flows
through M-Pesa
• M-Pesa to distribute
dividends to
shareholders

6. 6
Leap Frogging in Developing World
Leap Frogging:
“Skipping inferior, less efficient solutions
and move directly to advanced ones”
New Traditional
Mobile phones Fixed-line phones
Mobile banking Brick & mortar banks
Mobile agriculture Market place
Mobile health Health centers
Mobile education, etc. Class rooms

7. Mobile Agriculture – Market Need
7
“We explores ways to use mobile to
improve agricultural productivity.
But we cannot act on them alone.”
Vittorio Colao, Vodafone CEO
– 80% (35m) of population in
agriculture.
– Low farming productivity: Maize
yields 12% of North America
– Thin profits on selling harvest.
Wordwide, one third of humanity is fed through
500.000.000 smallholder farms. E.g. in Tanzania:
The problem: Isolation
The solution: Mobile agriculture for individuals and for
global food security

8. Our Vision:
Global Pioneer in Mobile Agriculture
8
Farming information
with a few clicks on
the mobile phone
that changes lives
Farming
1.Market
2.Transport
3.My
Farming
4.Weather
5.Kwa
Swahili
*149*50#

9. 9
How?
With Strong Partners
Agro businesses
(fertilizers, seeds, buyers, etc.)
Mobile Operators
Development Projects
(e.g. USAID funded)
Tanzanian Ministries
(Agriculture, Livestock)
Team Finland
Premium
services

10. 10
Team Finland Has Worked For Us!
• Cooperation Tz Ministries
• Project Financing
• Raising Profile
• Awareness

11. 11
Opportunities for Finnish Companies
• Enormous market needs
(education, health, infrastructure, ICT, etc.)
• Finnish know-how
• Finland brand
– Team Finland
• Tanzania: Sibesonke often asked to
do more on its mobile platform
Challenges:
• Business ethics, values
• Out of sight, out of mind
• Preloaded expectations
• Finding local talent
• Good Governance

12. 12
Thank You!
Uwe Schwarz, CEO
uwe.schwarz@sibesonke.com
m: +358 50 3400 469 / +255 71 6653 697

13. • Over 80% of respondents find the crop and livestock
management content useful for their farming.
Customer Satisfaction Tanzanian Farmers
13

14.
Purchase
loop
for
premium
services
How It Works
14:20
Answer
Exit
Farming
1.Market
2.Transport
3.My
Farming
4.Weather
5.Kwa
Swahili
14:20
Answer
Exit
Get
3-­‐day
weather
forecasts
for
1.Tsh100,
1
days
2.Tsh200,
7
days
3.Tsh500,
30
days
0.Back
14:20
Answer
Exit
Mtwara
Today:
min
23°C,
max
30°C,
mostly
cloudy,
chance
of
rain
1.Forecast
2.Change
locaQon
0.Back
4
1
14:20
Answer
Exit
Thank
you.
You
are
charged
Tsh100.
1.ConQnue
0.Back
1
14:20
Answer
Exit
Mtwara
Forecast
3
days:
Tomorrow
23..29°C,
Clear
-­‐-­‐
Saturday
23..29°C,
Chance
of
T-­‐storms
-­‐-­‐
Sunday
22..28
°C,
Partly
Cloudy
0.Back
1
1
Dial
*149*50#