Presentation material from Finpro Market Opportunity Day, May 17 2013.

1. Solutions for suppliers of smart
wireless devices in Asia
The opportunities for Finnish companies

2. References
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3. Drivers behind this opportunity
The rising large Asian brands face a
tough competition
Manufacturers’ challenge is how to
differentiate from others
From “Made in China” to “Designed
in China”
An Asian trend opening possibilities for
Finnish companies with innovative
offering.
Leaders in smart wireless devices
are from Asia
Various potential clients in different
parts of the wireless value chain.
”Internet of Things”
Building smart cities in China requires
advanced M2M solutions
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4. Examples of needs in the value chain
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Chipset
Designer &
Manufacturer
Design House
Wireless
Product
Manufacturer
(ODM/OEM/
Brand owner)
Machine2Machine
New materials,
including
nanotechnologies
Software services such
as chipset testing
Technology-enhancing
solutions
New technologies and
materials, for example
to reduce power
consumption
Innovative PCB design
enabling for example
smaller footprints
Solutions on user
interface and user
experience
Advanced
know-how and
manufacturing-related
technologies
Technology and
hardware related to
NFC and RFID
Software
solutions connected
with for example
LBS and e-commerce
High-end sensors and
receivers for smart
grids and
smart metering
Big data solutions that
enable information to
be utilized effectively
Cloud computing and
advanced security
solutions
There are various needs in the Asian wireless device manufacturing – for example:

5. Finpro’s presence in Asia
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• Finpro has a strong presence
and network in the market
• Experts in Finpro trade
center’s are identifying
business opportunities for
Finnish companies

6. Finpro as an internationalization partner
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Improving
Market Position
Establishing a
Presence
Planning
Market Entry
Planning
International Growth
Acquisition
Candidate Search
Market Monitor
Sales AcceleratorEntry Options Partner Search
International
Growth Plan
Test Drive
Right Markets
Sales Channel
Development
Direct Sales
Establishing
Company
Supplier Evaluation
Export Partner
Groups
Trend Pulse
Finpro’s network in Asian markets is to
support Finnish companies to success.
With the understanding on local ways to
work, we are able to help you out to build a
solution from our services to reach the right
manufactures in the business.

7. Labwise offers full-scale digital
TV device testing services to TV
broadcasters, network operators
and device manufacturers. With
the help of Finpro, Labwise has
been able to familiarize with the
Korean and Vietnamese markets
and to establish local contact
networks there.
Pasi Toiva, CEO, Labwise
We chose Finpro as our
cooperation partner, because they
have local operations in our target
countries.
The most concrete benefit for us
has been the help in building local
contact network in Vietnam and
Korea.
We are very pleased to see, how
things have progressed. We have
reached our targets and a little bit
more. In the beginning our target
was to analyze and understand
the target markets. Now, we have
found even some new customers.

8. Labwise offers full-scale digital TV device testing services to
TV broadcasters, network operators and device manufacturers. Labwise
is also acting as an expert interface between device manufacturers and
network operators, providing support in issues like localization and inter-
operability. Labwise was established in 2004 and the company is located
in Tampere, Finland. Their main clients are Asian device manufacturers
with Nordic countries as their target market.
Labwise is a very international company, a real born global, with 90-95%
of their turnover coming from international markets. In order for Labwise to
be able to increase its turnover and market share and to fight off
competition, it needs to upgrade its service offering. Labwise needed help
in understanding how relevant their new planned offering was to the
prospective growth markets before making any significant investment in
its production. Labwise also needed Finpro’s help in gaining a better
understanding of the business opportunities especially in Asia. They
wanted to find new markets and customers and to develop new business
models.

9. Labwise participated in Leaping Tiger program, which aims to familiarize
SME’s with the business opportunities and market characteristics in Asia.
The program started with a short operator study in Vietnam. Soon after
the beginning of Leaping Tiger, Labwise started to develop their
internationalizing plan with Finpro. The internationalization plan included
kick-off workshop, development of value proposition and Test Drive
assignments in Korea and Vietnam. The overall objective was to maximize
the future commercial potential of Labwise’s new service by obtaining
appropriate market feedback before making any significant investment in
its production. The internationalization plan was followed by a fact finding
trip to Vietnam, wherein Labwise met potential customers.
With the help of Finpro, Labwise was able to target its offering to better
match the need of prospective clients in new markets. In addition,
Labwise has been able to familiarize with the Vietnamese and Korean
markets and to establish good local contact networks. The company has
also found some potential customers from the markets. The cooperation
between Labwise and Finpro continues, as Labwise plans to start
operations in Vietnam and Korea.

10. Pietro Karjalainen
Regional Sales Manager
pietro.karjalainen@finpro.fi
Jari Stenvall
Senior Consultant
jari.stenvall@finpro.fi
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