Gamification & Customer Engagement
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A perspective on how gamification can be utilized in brick and mortar retail environments in order to increase customer engagement and gather greater customer insight data.
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Gamification & Customer Engagement
- 1. Gamification It’s All About Engagement! Ray Walia, CEO Media Inc. @raywalia
- 2. • What is Gamification • Psychology • Engagement • Measuring • fashionlab Case Study @raywalia
- 3. What is Gamification Standard Definition: Gamification is the use of elements of game design in non-game environments @raywalia
- 4. What is Gamification Dig Deeper: Gamification is the use of psychological tactics in order to engage your audience @raywalia
- 5. What is Gamification Proven Effective In: • Extending Engagement • Collecting Data • Providing Deeper Insight • Increasing Revenues @raywalia
- 6. Psychology Half Page $1500 ¼ Page $1000 Full Page $3500 ¼ Page $500 @raywalia
- 7. Psychology Boring Fun Do It Routine Interactive Track It @raywalia
- 8. Psychology @raywalia
- 9. Engagement Game Design ELEMENTS Gamification Game Mechanics @raywalia
- 10. Engagement Know Your Audience Who Are They? How Do They Engage? • Your brand • Competition • Others brands @raywalia
- 11. Engagement What Is Your Objective? Express Choose, Customize, Design, Show Off Compete Win, Beat, Brag, Challenge, Fight Explore View, Read, Search, Collect, Complete Co-Op Join, Share, Greet, Exchange, Trade @raywalia
- 12. Game Design Master Brand Advocate Expert Loyal Customer Beginner Casual Customer @raywalia
- 13. Game Design Casual Customer • Guided Experience • Learn The Ropes • Goals • Progress • Rewards @raywalia
- 14. Game Design Loyal Customer • Fresh Content • New Experiences • Goals • Progress • Rewards @raywalia
- 15. Game Design Brand Advocate • Exclusives • Recognition • Show Case @raywalia
- 16. Game Mechanics Game Design Game Mechanics Rewards Points Status Levels Achievements Challenges Competition Leader boards Self-expression Virtual Goods @raywalia
- 17. Game Mechanics Engagement Game – Challenge – Mission- Quiz Call To Action Progress Share – Customize – Points – Badges – Complete Leader boards Rewards Unlocks – Exclusives - Recognition @raywalia
- 18. Measurement Measure, Review, Revise • Analytics • A/B Test • Evaluate ROI @raywalia
- 19. fashionlab What Do We Do? • Enrich Customers’ In-store Shopping Experiences • Interact with Real Products • Facebook, Twitter, Pinterest • Match Items / Build Outfits @raywalia
- 20. fashionlab • Our Audience • 18-35 Female • Fashion and tech savvy • Our Objective • Express & Explore • Compete in Future • Casual Customer • Product Info • Share • Build Outfits @raywalia
- 21. fashionlab • Loyal Customer • Build Outfits • Virtual Closet • Local Discovery • Fashion IQ • Brand Advocates • Fashion IQ Exclusives • Style Inspirations • Scavenger Hunts • Contest & Competitions @raywalia
- 22. Measurement fashionlab Analytics for Retailers • In-Store Activity • A/B Test Product Pricing • Add On Recom vs. Actual Sales @raywalia
- 23. Questions? @raywalia rayw@fashionlabmedia.com