Use

1. Increase facebook fans using blutooth
August 2010

2. Build fans traditionally
Well known b d can
W ll k brands
quickly build fans because
consumers are actively
seeking them in FB.
Not so for brands with low
brand awareness. Building
facebook fans requires a
f b kf i
different strategy.

3. Unconventional strategy
Draw our captive audience
from restaurant stores to
facebook
Calculate overall foot
traffic to stores and work
on a conversion of 10%
Days Av traffic # of stores Total traffic
Weekdays 20 150 2 6000
Weekends 8 250 2 4000
10000

4. Campaign strategy
Table wobblers, Become a fan
posters, mall ads
t ll d to participate
Blutooth p sh
Bl tooth push Tell a
messages to handsets friend
in stores

5. Unique selling proposition
Tie in unique selling proposition of the restaurant to
campaign message
Example salad
bar

6. Campaign message
Create the most healthiest
salad and share it on
facebook to WIN prizes daily.

7. How blutooth can work
20m range to
g
phones
Hidden device ith
Hidd d i with
wifi and blutooth
Upload a the healthiest
salad and WIN!

8. Contact firestarter
for quotation
info@firestarter.com.sg
@

9. First of 3 two-month promotions
X3 promotions
Each one focuses on a different aspect of dining offer
Results: assume 10,000 visitors per month with a 10%
participation rate depending on value of the offer = 1,000
fans per month
a s pe o t

10. Deliverables per campaign
Description duration Approx fee
($)
Campaign concept Hero picture, headline, 1 week xx
+ copy support copy
Point of sale Design, layout, finished 2 weeks xx
collateral art
Maintenance of Look at facebook daily 2 months xx
Facebook fan and engage with
page and blutooth
d bl t th customers. E
t Encourage
friend get friend and
announce winners. Add
links to video and articles
on healthy eating
info@firestarter.com.sg
i f @fi t t

11. For entire campaign
Description duration Approx fee
($)
Blutooth hardware Bluetooth technology and 6 months xxx
rental software
info@firestarter.com.sg

12. The concepts, ideas, strategies, information, materials, artwork, plans and copy
contained in this document are presented in absolute confidence and are the
property of Firestarter Pte Ltd and must not be reproduced, adapted,
communicated to third parties or in any way used without the express
permission of Firestarter Pte Ltd.
© Copyright Firestarter Pte Ltd 2010
www.firestarter.com.sg