In the past five years, the world of online giving has evolved tremendously. We will walk through the new world of online fundraising, and the technology that has stepped in to fill online fundraising needs. The webinar will provide an overview of the different online fundraising options available to nonprofit organizations from FirstGiving as well as others, including on-site donation options, e-cards, virtual gifts, Facebook applications, peer-to-peer crowdfunding sites such as FirstGiving, social media fundraising and mobile giving. We’ll also peek into the (not-too-distant) future and offer our predictions about the future online fundraising.
FirstGiving Location Based Marketing with Estrella Rosenberg
1. Location-Based
Marketing
For
Non-Profits 101
with Estrella Rosenberg
2. How this webinar works
• A link to the slides and a recording will be sent after
the webinar
• If you’d like to ask a question during the webinar,
you can type it in the box on the right side of your
screen
• Use the hashtag #fgwebinar to tweet about this
webinar
3. About the presenters
Estrella Rosenberg Lee Johnson
Founder of Big Love Little Hearts, FirstGiving
NonProfit Consultant at 501 Strategy Nonprofit Sales Consultant
estrella@501strategy.com Lee@firstgiving.com
5. Fundraising solutions
Peer-to-Peer Donor
Fundraising Pages Analytics and
Online Donations and Event Market
Registrations Research
Personal Support for your nonprofit, donors, and
fundraisers
Easy, tested, and secure transaction processes for the
donor
33. But…
Remember that Location-Based Services are just one tool
in the Social Media toolbox.
Social Media is just one tool in the larger Development or
Marketing toolbox.
Basics must be in place first!
Use Location-Based Services when it makes sense.
Use Location-Based Services as is.
42. We raised $25,000 in 24 hours
Funding lifesaving heart surgery for 12
children!
43. Almost 1,000 people
contacted their Senator or
Congressperson and told us about it!
44. What worked?
Collaborating with other groups in our cause space and asking for help
Using pictures in tweets and on facebook throughout the day to let
people know what using the hashtag was translating to: a life saved!
Creating a microsite rich with information we wanted them to know
about this campaign
Being clear in what we wanted people to do
Allowing people to use the hashtag where
they were (foursquare, twitter or facebook)
Involving people at #10NTC
45. What didn’t work?
We didn’t create a way to capture all our new support.
By not having a newsletter sign-up on the microsite, we put
too many hurdles in place for all but the most committed of
our new supporters and friends.
We didn’t use a dashboard like Radian6 to get a true look at
where all this activity was leading. We could have applied for a
grant with them and gotten it at no charge!
46. More Questions?
email: estrella@501strategy.com
twitter: @charityestrella
www.adventuresinphilanthropy.com
47. Upcoming webinars
June 16:
• Web & Social Media Strategies for Volunteer
Engagement
All webinars are 1pm EST/ 10am PST
48. Connect with us in our social spaces
Facebook: facebook.com/firstgiving
Twitter: twitter.com/firstgiving
FirstGiving Insights blog:
http://insights.firstgiving.com
Online Fundraising blog:
http://blog.firstgiving.com
FirstGiving for Runners blog:
http://runners.firstgiving.com
49. Thank you!
Interested in learning more about FirstGiving?
Lee Johnson
Email: Lee@firstgiving.com
Telephone: (415) 243-0757