What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.

1. Social Media for Nonprofits:
Killer Content in 10 Minutes a Day
Presented by:
@scoopit @sm4nonprofits

2. How this webinar works
• A link to the slides and a recording will be sent
after the webinar
• If you’d like to ask a question during the webinar,
you can type it in the box on the right side of your
screen
• Tweet about this webinar using the hashtag
#fgwebinar
@FirstGiving
#FGWebinar

3. Who is FirstGiving?
@FirstGiving
#FGWebinar

4. Online Fundraising Solutions
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pages
and Event Registrations
Online Direct Donations
@FirstGiving
#FGWebinar

5. Who should
I listen to?
How can I be
heard?
The Problem: Information Overload

6. The Challenge: Cutting Through the Clutter
You
Goal

7. You
Visibility
The Path:
Content
Strategy
The Challenge: Cutting Through the Clutter

8. The Solution: Become a Curator

9. Content Curation

10. Research
Create
Approve
PublishPromote
Measure
Refine
The Content Cycle

11. What is good content, anyway?
Pop Quiz:

12. 12
 Valuable to your audience

13. 13
 Consistent with your focus

14. 14
 Dynamic: fresh and frequent

15. What
you
consum
e
• What content do you already read? What do you share on
Twitter and other social networks? What do you email?
Type of
content
• Articles, blog posts, events, videos, presentations, etc.
Curation
format
• Magazine, story, pin board, multimedia channel, etc.
Start with what you already do.1
Content Curation Strategy

16. Start from what you already do.1
Organize your sources.2
Content Curation Strategy

17. 3 Identify a content hub.
From to the rest of the social web!
Content Curation Strategy

18. Start from what you already do.1
Organize your sources.2
4 Filter with purpose.
Identify your content hub.3
Content Curation Strategy

19. 4 Filter with purpose.
Add your point of view.5
Content Curation Strategy
Start from what you already do.1
Organize your sources.2
Identify your content hub.3

20. Content Curation Strategy
Add your point of view.5
Measure your impact.6
4 Filter with purpose.
Start from what you already do.1
Organize your sources.2
Identify your content hub.3

21. Content Curation Strategy
Add your point of view.5
Measure your impact.6
4 Filter with purpose.
Start from what you already do.1
Organize your sources.2
Identify your content hub.3
7 Build your communities of interest.

22. Content Curation in Action
Example: Breast Cancer Organization
Patients &
Survivors
Donors & BODMediaCompetitors
& Collaborators
Legislators
Communities of Interest
Relevant Content
Success Stories
Coping Tips
Stories
Impact
Big News
Breakthroughs
Events
Grants
New Policies
FDA Approvals

23. Beth Kanter
www.scoop.it/u/beth-kanter
Nonprofit social media guru
Author of “Beth’s Blog: How
Networks and Data for
Social Change” &
co-author of Networked
Nonprofit and Measuring
the Networked Nonprofit
Content Curation in Action

24. Curated Topic Lineup
Social Media for
Nonprofits:
Measurement
Content Curation for Nonprofits Information
Coping Skills
Visualizatio
n
Techniques
and
Practice
Google+
for
Nonprofits
Failure
and
Learning
Nonprofit
Capacity
Building and
Training
Networked
NGO’s

25. Content Discovery
Content Sources:
Blogs, Nonprofit Media
Google Reader
Content Suggestion
Engine
Active Nonprofits

26. Adding A Unique Perspective
•Context
•Opinion
•Human Touch!

27. Social Sharing
+

28. Finding the Time to Thrive

29. • It’s Not About You: Think 50/50
• Just Ask: ? vs. .
• Carve it Out: Schedule 20 Minutes a Day
• Find Your Drumbeat: Post Consistently
• Facebook: < 3/Day
• Twitter: 1+/Day
Top Tips for Killer Content

30. • Timing is Everything: The Burrito Principle
• Mornings: 8-9AM
• Lunch: Noon-1PM
• End of Day: 4:30-6PM
• Nights: 9:30-11PM
• Email: Tues/Weds/Thurs 11AM, 2PM
Top Tips for Killer Content

31. • Divvy it Up: Create a Social Committee
• All Staff, Board, & Key Allies
• The Ask: 5 Minutes/Week
1. Facebook: 2+ Like/Comment/Shares
2. Twitter: 2+ Retweets/Remixes
3. Fill in the Blank
Top Tips for Killer Content

32. 32
Create an Editorial Calendar
Top Tips for Killer Content

33. Simple Spreadsheet with:
•Author
•Focus/Content
•Platform
•Date & Time
•Media (Photos, Video)
•Free Template: Ritu@SM4NP.org
Top Tips for Killer Content
Create an Editorial Calendar

34. Use Scheduling Tools
Top Tips for Killer Content

35. Top Tips for Killer Content
Use Scheduling Tools

36. Lists
Top Tips for Killer Content

37. Top Tips for Killer Content

38. Top Tips for Killer Content

39. Top Tips for Killer Content
Email Integration

40. Thank You!
arabella@scoop.it
@scoopit @arabellatv
Ritu@SM4NP.org
@sm4nonprofits
@ritusharma1