Danny Brown, world famous marketing blogger, presented at Fisher AMP's Future CAMP 2012. His topic is on How the Future of the Social Web is Local.

1. Future Trends:
From Geocities to Geo-located Cities
How the Future of the Social Web is Local
Presented by Danny Brown - March 7.2012

2. In the beginning,
there was darkness…

3. And then Yahoo said,
“Let there be light…”

6. The cult of
Online Communities
was born

8. All was not lost,
though – a hero was
waiting in the wings…

9. All was not lost,
though – a hero was
waiting in the wings…

10. The Geek shall
inherit the earth…
2004
1 million users

11. The Geek shall
inherit the earth…
2005
5.5 million users

12. The Geek shall
inherit the earth…
2006
12 million users

13. The Geek shall
inherit the earth…
2007
30 million users

14. The Geek shall
inherit the earth…
2008
100 million users

15. The Geek shall
inherit the earth…
2009
350 million users

16. The Geek shall
inherit the earth…
2010
500 million users

17. The Geek shall
inherit the earth…
2011
800 million
users

18. 2012
1 BILLION USERS

19. The secret? The trick?
Simplicity &
forced UI

21. So where
now?

22. BIG Data

23. True
Community
Leverage

24. True
Peer
Commerce

25. MOBILE IS UBIQUITOUS

26. APPLE vs. ANDROID

27. Apple vs. Android
Both platforms continue to grow in both total
numbers and smartphone market share as RIM’s
Blackberry and Windows Phone shrink
That said, with Android and iOS’ combined
smartphone share reaching towards 85%, we
start to wonder where the saturation point will
be – soon enough, it’ll be a true duopoly.
Then both operating systems will have no one
but each other to take users from.
4

28. Apple vs. Android
• While Android’s rise to the top of
the smartphone world has been
nothing short of meteoric, it looks
like the gravy train slowed
somewhat at the tail end of 2011.
• While 62% of first-time
smartphone buyers chose Android
in October 2011, by December
only 47% did.
3

29. Apple vs. Android
• While Android’s rise to the top of
the smartphone world has been nothing
short of meteoric, it looks like the gravy
train slowed somewhat at the tail end of
2011.
• While 62% of first-time smartphone
buyers chose Android in October 2011,
by December only 47% did.
• Without a doubt, it was Apple’s release
of the iPhone 4S on October 14th.
3

30. Mobile Is Ubiquitous
Near Field Communications –
Mobile payments technology will
see 2012 as transition year, with
the number of NFC-enabled smart-
phones expected to double from
2011 levels of 90 MM
8

31. Mobile Is Ubiquitous
7

32. TABLET WARS
THE TABLET WARS

33. Tablet Wars
The chasm between younger and Younger users increasingly are turning to tablets and
smartphones as their primary means of computing and
older generations in terms of accessing the Internet.
computer usage will become
This year will reveal to a large degree whether the PC can
apparent in 2012 with the rise of remain relevant to younger users.
tablet PCs.
“Shipments of tablets are expected to approach 250 million
units in 2017”
10

34. Can India lead in
tablet distribution?
India's finally got its much hyped ultra-low-cost
tablet, Aakash.
The government is buying the first units of the device for
Rs 2250 each from a British company which is assembling
the devices in India. They will initially be given to
students for free in a pilot run of 100,000 units. (runs on
Android)
In India already, consumers have a choice of 90 tablet
models from over 40 different manufacturers. IDC India
estimates 160,000 tablets shipped in the country in 2011
and estimates a volume of 2,650,000 tablets in 2012.
10

35. Mobile Commerce
Market dynamics: Emerging middle
class buyers are the sweet spot
Indian mobile phone manufacturers like Lava and
Micromax are in the process of of launching tablets
in this mass market segment, which Jaideep Mehta,
VP and Manager at IDC India, believes will intensify
the competition and drive volume growth.
Is a price war inevitable? Probably
The unique selling proposition of all the players is
value for money. This means feature-rich tablets at
affordable prices with relevant local content.
11

36. Deloitte Stats
• About 100 MM tablets expected to be sold in
2012, more than doubling the 47 million sold
last year.
• It took 40 years for 5% of households to own
TV sets; it will take less than 3 years for 5% of
homes to reach the two tablet threshold
12

37. The Future?
1. Mobile
2. Local
3. Peer commerce
4. Big data
12

38. QUESTIONS?

39. THANK YOU