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Case Study: Beauty Imagery
FlashStock leverages a global network of photographers to
source authentic imagery of real people and your brand.
February 2015
SCALABLE, AUTHENTIC IMAGERY
Challenge:
Creating authentic imagery that came from real
consumers was traditionally difficult and infeasible at
scale.
Solution:
FlashStock activated its network, delivering genuine
moments of children interacting naturally with their
parents.
Result:
J&J Baby is able to create richer content and have
seen a 22x increase in social engagement on their
Facebook page.
1
FAMILY BEAUTY
FAMILY BEAUTY
FAMILY BEAUTY
FAMILY BEAUTY
THEMED IMAGERY
Challenge:
To produce imagery that met very specific thematic
criteria while preserving Neutrogena’s unique brand
identity.
Solution:
FlashStock’s visual identity calibration ensures that
its network always shoots photos that are authentic
and on-brand.
Result:
Affordable photography that resonates with
Neutrogena’s core values for everyday use across
their social media portfolio.
2
SUBTLE GLAMOUR
SUBTLE GLAMOUR
 
	
  
SUBTLE GLAMOUR
SUBTLE GLAMOUR
Challenge:
Dove wanted to translate their strong ideals of
human beauty to basic interior design principles.
Solution:
FlashStock segmented its network and assigned this
project to those most specialized in interior
photography.
Result:
Personalized imagery that resonates with Dove’s
brand image, from which they were able to build out
a library of evergreen content.
3 INTERIOR IMAGERY
SIMPLE CHARM
SIMPLE CHARM
SIMPLE CHARM
SIMPLE CHARM
FlashStock leverages a global network of photographers to
source authentic imagery of real people and your brand.
Jeremy Vo
Director of Sales
jeremy@flashstock.com
Mindy Loverin
Director of Client Partnerships
mindy@flashstock.com
Grant Munro
CEO
grant@flashstock.com
Visit Our Website

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Case Study: Beauty Imagery

  • 1. Case Study: Beauty Imagery FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand. February 2015
  • 2. SCALABLE, AUTHENTIC IMAGERY Challenge: Creating authentic imagery that came from real consumers was traditionally difficult and infeasible at scale. Solution: FlashStock activated its network, delivering genuine moments of children interacting naturally with their parents. Result: J&J Baby is able to create richer content and have seen a 22x increase in social engagement on their Facebook page. 1
  • 7. THEMED IMAGERY Challenge: To produce imagery that met very specific thematic criteria while preserving Neutrogena’s unique brand identity. Solution: FlashStock’s visual identity calibration ensures that its network always shoots photos that are authentic and on-brand. Result: Affordable photography that resonates with Neutrogena’s core values for everyday use across their social media portfolio. 2
  • 12. Challenge: Dove wanted to translate their strong ideals of human beauty to basic interior design principles. Solution: FlashStock segmented its network and assigned this project to those most specialized in interior photography. Result: Personalized imagery that resonates with Dove’s brand image, from which they were able to build out a library of evergreen content. 3 INTERIOR IMAGERY
  • 17. FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand. Jeremy Vo Director of Sales jeremy@flashstock.com Mindy Loverin Director of Client Partnerships mindy@flashstock.com Grant Munro CEO grant@flashstock.com Visit Our Website