Fabian Stein (@docmak) and Florian Franke (@ffranke1985) are exploring the question: Are websites still needed? Or are they slowly eaten up by answer-machines like Google, Platforms like Facebook, Yelp and such? And who is going to build small websites in the future? Agencies or business themselves?

1. Websites are dead.
Long live websites.
Florian Franke & Fabian Stein

2. Florian Franke
@ffranke1985

3. www.madein.io

5. Fabian Stein
@docmak

7. TYPO3Marketing Team
Design Team

8. Websites
are dead?
Why do I go to work
then every day?

9. http://gfx.bloggar.aftonbladet-cdn.se/wp-content/blogs.dir/428/files/2015/03/Skarmavbild-2015-03-31-kl.-19.45.57.jpg

10. Questions
Dreamweaver
Platforms
Expectations
Innovations

11. Questions
Dreamweaver
Platforms
Expectations
Innovations

12. For answers,
we don’t need
websites.

13. What’s the capital of Ghana?
How tall is Angelina Jolie?
How did Bayern Munich do
yesterday?

14. http://bayernfans-hemau.de/wpfcb/wp-content/uploads/2014/05/tracht.jpg

15. We want answers.
Not websites.

16. Past:
The answer was buried
in a website.
We had to dig it out
ourselves.

19. Today:
The answer is maybe buried
in a website, but Google can
answer it right away.

21. Future:
AI presents the answer and
related actions.
The website is buried.

23. Future Today:
Google (AI) presents the
answer and related actions.
The website is buried.

24. Knowledge Graph

33. October 2016
70,000,000,000

35. http://bayernfans-hemau.de/wpfcb/wp-content/uploads/2014/05/tracht.jpg

36. „Google won’t say officially
what percentage of queries
evoke a Knowledge Graph
answer but appears
comfortable with a ballpark
estimate of about 25 percent.“
https://backchannel.com/how-google-search-dealt-with-mobile-33bc09852dc9#.99385kpb5

37. 25%
https://backchannel.com/how-google-search-dealt-with-mobile-33bc09852dc9#.99385kpb5

38. Future:
Just answers.

40. Questions
Dreamweaver
Platforms
Expectations
Innovations

41. Website Builder
What happened the last time

42. Dreamviewer 2004
Video without Sound
https://www.youtube.com/watch?v=T_1YsLURuXU

43. Individuality
is everything!
Is it?
https://de.pinterest.com/pin/433612270356693696/

45. https://staticseekingalpha.a.ssl.fastly.net/uploads/2016/6/44897806_14653805469767_rId8.png

46. http://www.gestionewp.it/cms-open-source/

47. 1 WordPress (14,700,000 sites)
2 Joomla (2,800,000 sites)
3 Wix (1,040,000 sites)
4 Drupal (760,000 sites)
5 Weebly (680,000 sites)
6 Squarespace (450,000 sites)
https://www.ostraining.com/blog/general/wix-squarespace/ |February 17, 2015

49. Wix
https://www.youtube.com/watch?v=6Q4737kSSzA

50. The Grid

51. more than
just layout

55. 9,99€

56. http://fuckyouverymuch.dk/post/70285479891/we-dislike-christmas-too

57. Questions
Dreamweaver
Platforms
Expectations
Innovations

58. Next steps
Portal information?

60. And there are
millions of them

66. http://www.roscoelilly.org/wp-content/uploads/2014/11/twins_poster.jpg

67. Questions
Dreamweaver
Platforms
Expectations
Innovations

68. https://www.reddit.com/r/ExpectationVsReality/comments/57xlfs/not_just_another_porta_potty/

69. What do people expect
from a website?

70. instant load
uniquely designed
usable on all devices
consistent
interactive
personalized
multimedia-based
structured
informative
regular updated content

71. instant load
uniquely designed
usable on all devices
consistent
interactive
personalized
multimedia-based
structured
informative
regular updated content

72. instant load
blog.kissmetrics.com/loading-time/?wide=1

73. informative
https://www.nngroup.com/articles/how-users-read-on-the-web/

74. structured
A Confused Mind Never Buys.

75. They expect less
than we think.

76. Questions
Dreamweaver
Platforms
Expectations
Innovations

77. w
http://www.art-trade.de/Kuenstler/van-Gogh/Vincent-van-Gogh-Weber-am-Webstuhl-2.JPG.php

78. http://contura.rhb.ch/system/html/design_contura-reportage_bild-webstuhl1-10629f7d.jpg

79. Well, and now?

80. http://ske.is/assets/images/_opengraph/i12.jpg

81. Stay open to developments,
that make you redundant.
Innovations

82. Your design is not as
important as you think.
Expectations

83. Many people will
never reach your website.
Platforms

84. Questions may not be
answered by your website.
Questions

85. Small websites will be done
by the business themselves.
Dreamweaver

86. Stop building websites,
start thinking purposes.

87. http://fuckyouverymuch.dk/post/37252479068/we-love-our-readers-since-july-2011-we-have-had

88. http://fuckyouverymuch.dk/post/144112467280/we-do
Florian Franke
@ffranke1985
franke@madein.io
www.madein.io
Fabian Stein
@docmak
stein@punkt.de
www.punkt.de