A short reason why and how to for Instagram campaigns.

1. APRIL 2015
THE WORLD’S LEADING
INSTAGRAM MARKETING PLATFORM

2. INTERRUPTION
BRANDS DISRUPTING TIME AND SPACE
WITH HIGH NOISE LEVEL
FLOODED WITH WORDS
MARKETING MESSAGES

3. NO LOVEBRANDS!
INTERRUPTION FORCES AVOIDANCE

4. ADBLOCKERS
ALGORITHMS
THE HUMAN BRAIN
NOISE REDUCTION IS GROWING

5. THE SOLUTION
NO TIME TO READ ALL THAT TEXTS BOMBARDING
US
VISUAL CONTENTIS THE SOLUTION TO THE PROBLEM!
THE EXPERIENCE OF RELEVANT CONTENT AND
MEANINGFUL INFORMATION FLUIDLY SYNCHED TO
MY TIME AND SPACE

6. MOBILE IS FIRST NOW!

7. INFLUENCE GROWS

8. network
of Instagram Influencers
engagement
from another planet
worldwide
reach
CONNECTING BRANDS WITH INFLUENCERS
MISSION BRANDNEW

9. GLOBAL INSTAGRAM REACH
As of 22 April ‘15
107M+
19M+
<1M
97M+
11M+
16M+
18M+
North America
South America
Africa Middle East
Eastern Europe
Western Europe
Asia Pacific
WE WORK LOCAL AND GLOBAL
Total Instagram Profiles: 1250
AVG Followers per Influencer:
250.000

10. THE WAY WE DO IT
We use our network of Influencers to conduct Instagram campaigns, who will give authentic credibility to your
brand, changing the way it’s perceived amongst a highly relevant audience and creating brand love.
CONNECTING BRANDS WITH INFLUENCERS
REACH:
LARGEST INFLUENCER
MARKETING NETWORK
SCALE:
THE MOST ADVANCED
TECH PLATFORM
Our platform automatically runs and
tracks campaigns. We provide precise
data about your profile growth and
campaign KPIs.
QUALITY:
INFLUENCERS WITH THE
BEST CONTENT
worldwide with more than 1200
profiles.
we achieve engagement rates 10
times higher compared to facebook.
The Quality of Influencers and their
content is outstanding.
MISSION BRANDNEW

11. CAMPAIGN TYPES
Influencers are provided with branded
materials / products which they will display in
their posts.
PRODUCT PLACEMENT
Influencers post themed images and encourage
further organic content creation and contest
participation.
PHOTO CONTEST
Influencers share a series of visual narratives
which involve the use of a brand product or
attending a branded event
STORYTELLING
4 campaign
types
Campaign types are not necessarily exclusive
and may be combined, e.g. a photo contest
can be promoted through product placement.
The Instagram advertising. A series of
creatives are placed in Instagram and are
delivered with the sponsored post logo.
INSTAGRAM ADS

12. CREATIVES ARE UNIQUE PIECES AND FC=1
Instagram Ad Influencer Posts

13. Florian Weixelbaumer
florian@brandnew.io
www.brandnew.io