4. The media effects theory and how it affects representation of England/ Englishness The media effects theory affects how English people view themselves, for instance, in Lock, Stock and Two Smoking Barrels, the English are represented in a rough, ‘cockney-geezer’ way… This is a self-gratifying stereotype, but would likely be viewed as negative by a non-English audience. The theory is that these stereotypes that we view of ourselves are likely to affect the way we view ourselves, and, in turn act.