Insights & Opportunities in the Mobile Age - Business Insider Ignition 2014
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Flurry's view of mobile disruption over the last 6 years- including how mobile time spent has finally surpassed TV's!
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Insights & Opportunities in the Mobile Age - Business Insider Ignition 2014
- 1. Insights & Opportunities in the Mobile Age t Jarah Euston VP Analytics & Marketing, Flurry @flurrymobile
- 2. A Quick Intro to Flurry from Yahoo 2
- 3. Six Years In: Nothing But Growth Source: Flurry Analytics 3
- 4. Regular Users Super Users Addicts 639 Worldwide Daily App Usage Distribution (Millions) 283 Tablets/Phones De-facto Wearables 79 784 440 176 Under 16 Times 16 to 60 Times 60+ Times Mar-13 Mar-14 23% 55% 123% Mobile Has Become Addictive Source: Flurry Analytics 4
- 5. Messaging Apps’ Astronomical Growth 5 316% 2012-2013 Growth Rate 115% Messaging App Usage Overall Source: Flurry Analytics
- 6. Creating Overnight Telco Companies 6 700 Publicly Disclosed Number of Subscribers (in Millions) 465 355 300 105 100 66 App Telco 34 China Mobile WhatsApp WeChat Line AT&T Kakao Talk NTT Docomo SK Telecom
- 7. US M-Commerce Growth 7 60% Growth 2012 2013 Source: Internet Retailer US M-Commerce Revenues (in Billions) $20.5 $33B
- 8. Mobile Travel & Logistics Growth 8 8 7 6 5 4 3 2 1 14 12 10 8 6 4 2 0 Mobile Travel Revenues Growing at 168% CAGR 2011 2012 2103 Revenue Usage 2013 Revenue (in Billions) Usage (in Billions of sessions) Sources: Flurry, PhoCusWright
- 9. Mobile Has Completely Absorbed Social 9 Share of Time Spent Per Platform, US Only 68% 98% 86% 100% 92% 100% 80% 60% 40% 20% 0% Facebook Instagram Twitter Snapchat Pinterest Mobile Desktop Sources: Comscore, US 18+ Dec 2013
- 10. Back to Music: Mobile Disrupting Its Own 2012-2013 Year-Over-Year 10 Digital’s Share of the 15B Music Industry; Mobile Streaming Hits $1B Music Industry Overall Digital’s Share Physical 51% Digital 39% Rights 8% Downloads 67% Paid Streaming 17% Other 16% Growth +51% DOWNLOADS -2.3% PAID STREAMING Source: IFPI, 2013 data 2013 Music Sales
- 11. Mobile has Finally Eclipsed TV Source: Flurry Analytics, comScore, US Bureau of Labor Statistics11
- 12. Growth Driven by the Torso and Tail Source: Flurry Analytics, comScore 12
- 13. The Biggest Opportunities are t Ahead of Us
Notas del editor
- Many industries have been disrupted, starting with music in 2008 right with the launch of the iPhone and ending with TV most recently. I’m excited to take you through the mobile disruption we at Flurry have witnessed first hand. From the 540K apps that Flurry tracks, we’re now seeing 5.5 Billion sessions/day 170+ Billion app sessions/month This data (more than Google, Facebook or Twitter) gives us tons of insight into what’s happening in mobile, and we share that knowledge back with advertisers and with the industry on our blog. We’ve been in the app ecosystem since the beginning of smartphones, and we’ve seen key categories emerge to drive growth in the app Economy. Today, nearly ever sector of the mobile economy is seeing explosive growth….
- Much of this growth has been driven by what we at Flurry call “addicts.” Those who launch apps 60+ times per day have more than doubled to over 175m devices that are launching apps 2.5 times every hour, 24 hours a day.
- Messaging apps are driving many of those sessions…
- Digital’s share is 39%- for the first time paid streaming is growing by 50% and downloads decreasing