On the 22nd November, a group of the most amazing brand names in the luxury sector came together to hear Fluxx's thoughts on the hot topics for luxury brands in 2013.
Fluxx-Don't be a (big) data hater event-181012-facts, stats, quotes and quest...
Fluxx Luxx : Talking luxury at Fluxx Studios
1. fluxx studios, down the lane from St Paul’s Cathedral
22nd November 2012
[x] fluxx.uk.com @fluxxstudios
2. Fluxx is…
A product and service innovation company
/ Strategy, vision, experience design, content
/ Incubation, Labs, and lean product development
[x] fluxx.uk.com @fluxxstudios
10. Omni-‐Channel
Commercialisa0on
Storytelling
The tension between restrictive marketing agreements, and
consumers’ increasing attitude that the ‘channel’ within
which they transact is irrelevant.
/ The history and future of luxury brands’ attitudes towards
transactional capability across all channels
[x] fluxx.uk.com @fluxxstudios
11. Omni-‐Channel
Commercialisa0on
Storytelling
How to grow a luxury business, yet retain its core allure,
values and prestige
/ A look at the different ways in which businesses are
approaching this whilst trying to avoid some of the pitfalls
[x] fluxx.uk.com @fluxxstudios
12. It’s not all red carpet
[x] fluxx.uk.com @fluxxstudios
17. Omni-‐Channel
Commercialisa0on
Storytelling
Sometimes it’s just about new ways of approaching
your home market
/ A look at the different ways in which businesses are
approaching this whilst trying to avoid some of the pitfalls
[x] fluxx.uk.com @fluxxstudios
18. Omni-‐Channel
Commercialisa0on
Storytelling
Telling stories is rapidly become the defacto way to
communicate luxury and engage customers
/ We’ll sample some different approaches to telling
stories, and what to do if you don’t have any stories
to tell!
[x] fluxx.uk.com @fluxxstudios
19. Omni-‐Channel
Commercialisa0on
Storytelling
Three pillars of debate
Three quick hits of stimulus, each followed by a lively
debate, and a quick wrap-up at the end
[x] fluxx.uk.com @fluxxstudios
40. / Luxury by its very nature can
mean limiting your business
/ So what are the paths to growth?
/ Can you have a commercial
focus while avoiding the pitfalls
The Luxury Paradox and potential risk to brand?
[x] fluxx.uk.com @fluxxstudios
41. Paths to
Commercialisation DIVERSIFICATION
[x] fluxx.uk.com @fluxxstudios
68. The stereotype: Is it getting through to consumers?
[x] fluxx.uk.com @fluxxstudios
69. Brand stories are being told in unexpected ways
“Gucci Gucci, Louis Louis, Fendi Fendi, Prada. Basic
bitches wear that shit so I don't even bother”
[x] fluxx.uk.com @fluxxstudios
70. The audience has diversified in so many ways
[x] fluxx.uk.com @fluxxstudios
88. So the question is…
/ Can luxury storytelling transcend the
stereotype, and become important in
connecting and emotionally engaging with
customers old and new?
[x] fluxx.uk.com @fluxxstudios
90. Fluxx is…
A product and service innovation company
/ Strategy, vision, experience design, content
/ Incubation, Labs, and lean product development
Come and chat: embrace@fluxx.uk.com
[x] fluxx.uk.com @fluxxstudios