1. OSFL for pirates* July 1st2009 * with thanks and respect to “Start up metrics for Pirates” http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-aarrr-startonomics-sf-oct-2008-presentation)

2. Background: Why? A decline in uptake of languages Languages not compulsory from 2004 Only 51% uptake at GCSE in 2007 …AND DECLINING SHARPLY

3. Background:What? Key recommendation of Languages Review (2007) a three year blueprint of fresh measures rolled out to secure a renaissance of languages in secondary schools, including establishing an Open School for Languages

4. The vision Linking words, linking worlds Helping young people to discover the relevance and value of learning languages, by transforming their attitudes, switching them on, and improving their skills.

5. The approach Apply languages to what interests learners NOW Multiple routes to content Game play Social media Creativity Community building Collaboration Learn Trailer Learn

7. Getting the message out Acquire -> Retain -> Refer -> Results

9. Modules directly discoverable via search enginesBlogs Speaking ops Evaluation by Schoolzone Industry awards Press Competitions Viral Formal launch (education world) September teacher training Taster (Languages Day) Pilot website Advertising Extension opportunities Try life.. NALA Content recommendation Acquisition Themed campaigns Publishing Publishing content RSS Revision aids Retention Email Easy group formation Referral Game competitions and league tables Lesson planning support Collaborate within school

10. Conversion metrics

11. Activation -> Results lifecyclefor teachers Gradually increase user engagement with the site, from casual to committed used who is introducing others to the Open School Publish content Publish content Create a playlist Create a group Register Sign up for E-Mail, RSS First visit