"Online activism in latin america" - Presentation by Bert Hoffmann at FoME 2012 Symposium in Berlin. http://forum-medien-entwicklung.de
(c) Bert Hoffmann, 2012
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Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Online activism in latin america
1. Bert Hoffmann
On-line Activism in Latin America
Forum Online Activism to Offline Action.
Digital Media and Democratic Space
29th to 31st October 2012
3. But long-term success…
…depends on many factors:
• off-line action
• multiple media use
• political message / context
• alliances
• passing from protest to
working the political process
04.12.12 3
4. From off-line action to on-line
„slacktivism“?
Protest against Belo Monte dam (Brazil)
30.10.2012 4
5. On-line plus Off-line: Brazil‘s “Ficha
Limpa“ campain
• 2009: Brazilian Movement against Electoral Corruption
(MCCE)
• But why should corrupt legislators vote for anti-corruption
law?
• Social networks + videos + e-petitions + offline actions +
traditional media = success (Breuer/ Farooq 2012)
• June 2010: President Lula da Silva signs law after
unanimous approval by Congress
à Potential to motivate politically less interested citizens
à Transfer of online activism in offline action
30.10.2012 5
6. Watchdog Function
2009 Mexico: “Cuidemos el Voto“
2010 Venezuela: “Elección Ciudadana“
• Social Issues
„Aquí estoy“: an application for mobile phones to
report on child labour (Colombia)
30.10.2012 6