One of the toughest things to do in the hospitality business is to attract groups to your location. You can either not give away enough and lose the business or give away too much and end up hurting the bottom line. What to do?
14. I Need To:
Identify Who I Want To Attract
Create My Policies
Research Groups and Their Contacts
Send a Marketing Packet Out
Sign The Contract
Notas del editor
Phone call asking for the worldFree StaySteep discountSmall groupEach person making their own reservationSide by sideNo depositVaried lengths of stay