Blue Ocean Strategy Approach

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The document outlines a Blue Ocean Strategy Approach (BOSA) created by the author to bring structure to the Blue Ocean Strategy by establishing a step-by-step schema. It was developed to address a perceived lack of sequencing in the key elements of the Blue Ocean Strategy as presented by Kim and Mauborgne. Contact information for the author is provided.

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Blue Ocean Strategy Approach (BOSA) The BOSA has been set up by me to bring some kind of logic in the BOS. Kim and Mauborgne missed to establish a step schema. Therefore, I brought the key elements of the BOS in an adequate sequence. Contact: simon.duesseldorf@uni-bonn.de

Blue Ocean Strategy Approach Contact: simon.duesseldorf@uni-bonn.de

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