1. Strategic Context For Our 2020 Vision
John Farrell
Vice President, Strategic Planning

2. Forward-Looking Statements
This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal
securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify
forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that
could cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These
risks include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business
environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes
and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial
performance; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in
interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; our ability and the
ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms
and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of
supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including
container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning
requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in
international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European
Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues
such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to
achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage
Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed
in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available
from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made.
The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.
Reconciliation To US GAAP Financial Information
The following presentation includes certain “non-GAAP financial measures” as defined in Regulation G under the Securities Exchange Act of 1934.
A schedule is posted on the Company’s website at thecoca-colacompany.com (in the “investors” section) which reconciles the non-GAAP financial
measures included in the following presentation to the most directly comparable financial measures calculated and presented in accordance with
Generally Accepted Accounting Principles.

4. 2020 Roadmap Has
Changed Our Internal Dialogue
KO System
Net Revenues (US$ currency neutral)
Implied By
KO Long-Term
Growth Model
2010 2012 2014 2016 2018 2020

5. Long-Term Macro-Economic Outlook
Remains Positive
Global Real GDP Growth (%) Estimated
Annual Growth Annual Growth
6%
3.2% 3.4%
3%
0%
-3%
1996 2000 2004 2008 2012 2016 2020
Source: IMF/Global Insight

6. $20 Trillion GDP Growth By 2020
% of Incremental
Global GDP
Global Real GDP ($T) Country / Region Growth
$70
Rest of World 21%
$50 China, India, Latin America 39%
USA 21%
Japan 3%
Europe 16%
2008 2020
Source: IMF/Global Insight

7. 1 Billion New Consumers
Entering The Economy By 2020
+0.9 Bn +0.9 Bn +1.0 Bn
6.7 Bn 7.6 Bn 3.3 Bn 4.2 Bn 1.2 Bn 2.2 Bn
2008 2020 2008 2020 2008 2020
World Population Urbanization Growth Middle Class Growth
Source: Division of the Department of Economic and Social Affairs of the United Nations Secretariat; World Bank Development Indicators

8. Resulting In An Increase
In NARTD Consumption
Germany United States
Spain Italy
Mexico
NARTD France
Industry
Per
Capita United Kingdom
Servings
Japan
Brazil
China
India
Per Capita Personal Expenditure

9. Giving Us Confidence In The Beverage Industry
Long-Term Opportunity
4% 145 Bn Cases 5% $1,100 Bn
CAGR CAGR
55 Bn Cases $500 Bn
90 Bn Cases Incremental Incremental
Growth $600 Bn Growth
2008 2020 2008 2020
Industry Volume Industry Value

10. Growth Across All Categories
2008 – 2020 Percentage of NARTD Industry Incremental Growth
25%
20%
15%
10%
5%
0%
Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value
Sparkling Juice & RTD Energy Packaged Sports
Juice Drinks Tea / Coffee Water
Volume (∆ 55 Bn Cases)
Value (∆ $500 Bn)

11. More Than Doubling System Revenue
While Expanding Margins
$200 Bn
15%
$105 Bn
$95 Bn
2008 2020 2008 2020
KO System Revenue KO System Operating Margin

12. 2020: A Holistic View Of Our System
Our Business Agenda
Maximize Company and bottler long-term cash flow
Win with Coca-Cola
Act now to ensure the next generation of youth falls in love with Coca-Cola
Bring innovations to market faster
Align our franchise structure to create unsurpassed value for customers

13. Our Social Agenda
Create competitive advantage by fulfilling our Live Positively commitments
Global leadership in sustainable water use
Industry leadership in package, energy and climate protection
Marketplace (beverage benefits and active, healthy living)

14. We Are Ready For Tomorrow, Today
Unrivaled Opportunity
Disciplined Strategy
Committed To Win