Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
34. Ranking algo consists of on-site SEO and off-site (i.e. inbound links) ranking factorsOn-Site Ranking Factors (Title/Meta/etc) Off-Site Ranking Factors (links)
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41. Categories should say what your business is (e.g. Restaurant), not on what it does (e.g. Cook Food) or things it sells (e.g. Draper Valley Free Range Chicken). This information can be added in your description or as custom attributes.
86. Off-site Optimization: embedding a map Copy the Link code from your Google maps listing(note it will generate exactly how you are viewing it, ie. zoom %, business clicked, etc.) Then simply paste it into your websites code.