1. We help organizations expand their reach and impact in
emerging markets through mobile and digital strategies
Confidential

2. Emerging markets…
Unprecedented, untapped opportunity

3. Our clients are global brands with local reach…

4. App downloads increasing at 2x rate/year
Mobile payments replace traditional money
payments
“Mobile-only” generation of women, young
people and entrepreneurs
Mobile Internet access is 96% globally
Mobile Trends and Growth

5. 4 billion
feature phone and smartphone users by 2017
3.2 billion
global middle class by 2020
2.3 billion
audience aged 15–30 years old
60%-100% increase
in app downloads year over year

6. Video Content Will be King!
10%
of all mobile traffic is video
(2016)
70%
of all mobile traffic will
globally be video by
(2021)

7. Branded apps that target individual market segments,
particularly women, entrepreneurs and young people
User-generated, hyper-local by language, culture, and
relevant to a user’s aspirations and personal goals
Messenger apps engage consumers on all levels
Which Mobile Services Work Best?

8. Personalize content pushed to user
Invest in user feedback, comments, reviews
Create content across all digital platforms:
Web, SMS, USSD, native app, video
Active content, images, video, contests
Using Mobile for Your Product or Service

9. How to reach consumers via mobile
Various distribution channels in emerging markets

10. Distribution Channels to Reach Consumers
Versy Social
- 200 Million Addressable Market
- No platform fee to content provider
- Link to other sites, platforms
- Fast to market
Facebook Free Basics
- 25 Million Addressable Market
- No platform fee to content provider
- Link to other sites, platforms
- Fast to market
Mobile Network Operators
- 4 Billion Addressable Market
- Short-code fees
- Revenue share
- 12+ weeks to market
- Regulations
SMS & USSD
- 4 Billion Addressable Market
- Short-code fees or platform fee
- 2 to 8 weeks to market
- Mobile integrator option
Video On Demand
- App store upload
- Direct revenue stream
- Cross promotion and repurpose of existing content
- Complete platform a “Netflix” for your video content

11. Mobile Network Operators
• Partner with local telecoms to offer
“branded” content services
• Content is accessed via “short-codes”
or downloaded apps from App Stores
• Revenue-share for premium content
• Toll-free services for free service
• Individual country engagements
• User has “pre-” or “post-” paid data plans

12. • Content delivered to user
based on keyword or short-
code subscription
"
• User subscribes to either
premium (paid) or toll-free
(free) service to receive
content via SMS text or USSD
session messages
#
• User is charged by text or
sessions either daily, weekly or
monthly
#
• Service delivered by dedicated
or shared short-codes via local
telecom operator or through
mobile aggregators#
SMS and USSD#
SMS
USSD
Session

13. Free Basics by Facebook
• 25 Million monthly users in 40+ countries
• Targeting ages 18-25
• “Free” to the user, no data charges
• Content partners self-publish to Facebook
• 30+ languages
• Use to cross-promote other services/platforms

14. Promote Your Free Basics Site Through
Facebook Group Pages

15. Versy Social Chat App
• 200 million users in 20+ countries in Latin
and Central America, plus Mexico
• Targeting ages 18-25
• Content channels with chat feature
• Users “follow” a channel
• User-generated chat streams
• Self publish on Versy.com

16. • Enables users to select and watch or
listen to video and audio content
• Users can choose when they select
content
• Access platform using Web, Mobile
(iOS and Android) and Tablet
• Watch live channels or catch up TV
• Live streaming supported
• Platform can be adjusted and
customized to your needs, and integrate
into other systems
Video-on-Demand#

17. What M4 Global Partners can do for you…
We can build your audience, increase revenue and
promote your services across platforms

18. Revenue models and promotion
User insights and feedback
Audience distribution and reach
Content design and aggregation
We Design from Strategy to Implementation

19. Our polling and survey mapping helps our
clients gain useful insights and feedback
from their customers
We Create Surveys and Polls
Examples of survey questions from SmartBusiness:
Q: Is it possible to get a business loan if I don't have something
tangible, eg (house, car, etc) for insurance?
Q: How do i make my company more recognised, and how do
I keep the clients that I already have?
Q: How do I reorganize my bar business to make a profit?

20. Mobile Network Operators across 70 markets
Mobile Aggregators to deliver services via short-codes
Knowledge for how/when to use: SMS, USSD or Mobile Apps
We Provide Access to Distribution Channels

21. Video-On-Demand Platform
Facebook LIVE Video Streaming
Content Management System (CMS)
Mobile App Builder
We Offer Technology Platforms

22. Louise M. Guido
CEO
M4 Global Partners
lguido@m4globalpartners.com
USA | Latin America | Middle East | Africa | Asia
Let us help you.