Learn how you can get customer feedback on your product before you even release it.

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How To Get User
Feedback Before You
Launch Your Product

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PRE-PLANNING

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Finalize Value Proposition
Your company must have a clearly defined
value proposition:
○ Value proposition: will attract or turn away
potential customers
○ Be able to describe your product/service and
why it’s valuable in 5 seconds or less

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Define the Biggest Need
Does your product actually solve a problem
or fill a gap in the market?
○ This will be the metric you use to measure the
performance of your company’s offering

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Create Customer’s Profile
Define your ideal customer
○ Avoid generalizations when defining the perfect
customer
○ View your customer as a real human (emotions,
thoughts) rather than a graph, table or
percentage

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Know the Details
Identify your ideal customer’s
demographics
○ Include the age, gender, location, occupation,
income, & any more relevant details that
pertain to your ideal customer

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Know the Details
Pinpoint Your Ideal Customers’ Motivations,
Aspirations, and Goals
○ Design not only for who they are, but what they
are
○ Make a list of your customers’ motivations,
passions, & reasons as to why they are investing
in your product

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Make the Most Out of it
Determine what kind of feedback you want
& accept that users are always right
○ If you want
■ general feedback: seek general product/service agreement
■ validation: determine if your product satisfies a need or solves a
problem
■ usability: focus on ease of use, understandability, intuitiveness
of flows/actions, etc.
○ Keep an open mind and learn from your customers

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COLLECTING USER
FEEDBACK

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Surveys
● Keep it short: 5-10 questions
● Make sure every question is important & serves a
purpose - don’t waste time!
● Use open ended questions to obtain more accurate
info: Rating scales and multiple answer q’s limit
quality of data & answers

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Reach Out Directly
● Talk to your users on the phone
● Find local customers & discuss the product over
lunch/coffee
● This method is tricky and requires time
commitment, but can give more insight than a
hundred customer surveys

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Usability Tests
Usability tests can give insight on:
○ features consumers are attracted to
○ what confuses the consumer
○ etc.

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Usability Tests
Two ways to test:
○ Service that provides usability testing
○ Find a local individual that fits your target
demographic
■ Give him/her a sample of your product/service
■ Give him/her simple instructions
■ Make observations

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WHAT TO DO WITH THE
FEEDBACK

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Determine the Pain Points
Explore what problems users encountered
○ examples:
■ were instructions hard to understand?
■ did the product meet user expectation?
■ what were their expectations to begin with?

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Scrutinize Feedback
Carefully analyze the collected feedback
○ Determine which feedback provides the most
value
■ Consider negative feedback that comes from
the “perfect” target consumers more
important than positive feedback from the
general reviewers

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Test Out the Improved
Version
Implement changes to your product based
on the collected suggestions
○ Test the improved version for further feedback
■ You may need to repeat this process several
times

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ULTIMATELY...
While this may be a long and repetitive
process, repeated testing will prevent a
lackluster launch that fails to attract your
consumers.
For more information on getting customer feedback for your product, go
to https://www.fi.co/posts/17831