Guillermo Söhnlein explains the necessity of a strong vision when building a startup. He uses his own experiences as an informational reference for entrepreneurs. This content was produced for the 2014 Atlanta Winter semester of the Founder Institute by Founder Institute mentor Guillermo Söhnlein, serial entrepreneur. Follow him on Twitter to learn more: https://twitter.com/gsohnlein "Credit Where Credit is Due": the analytical tool depicted in slides 25-40 was originally part of a presentation made in 1999 by Darlene Mann of Onset Ventures in San Jose, California.

1. Vision and Ideas
Guillermo Söhnlein
Founder Institute Atlanta
8 January 2014

2. By the numbers ...
7 for-profit ventures
- 2 current startups
- 1 failure
- 1 sale
- 4 still operating
3 nonprofit organizations
- 1 current startup
- 2 still operating
Numerous “failure to launch” ventures
Countless ideas

3. VISION
IDEAS

4. V
I
S
I
O
N

5. V
I
S
I
O
N
SSAP O N

7. San Francisco

8. San Francisco Washington, DC

9. San Francisco Washington, DC

10. San Francisco Washington, DC

11. San Francisco Washington, DC

12. San Francisco Washington, DC

17. N U O N
V E N T U R E S

20. Lessons Learned

21. Lessons Learned
1. Find Your Passion

22. Lessons Learned
1. Find Your Passion
2. Be Patient and Flexible

23. Lessons Learned
1. Find Your Passion
2. Be Patient and Flexible
3. There is No Dark Side

26. TECH

27. TECH
PRODUCT

28. TECH
PRODUCT
COMPANY

29. TECH
PRODUCT
COMPANY
BUSINESS

31. MARKET

32. MARKET
PROBLEM

33. MARKET
PROBLEM
BUYER

34. MARKET
PROBLEM
BUYER
$

35. TECH
PRODUCT
COMPANY
BUSINESS
MARKET
PROBLEM
BUYER
$

36. TECH MARKET
MARKET
OPPORTUNITY

37. PRODUCT PROBLEM
VALUE
PROPOSITION

38. COMPANY BUYER
GOTO
MARKET

39. BUSINESS $
FINANCIAL
MODEL

40. TECH
PRODUCT
COMPANY
BUSINESS
MARKET
PROBLEM
BUYER
$
VALUE
PROPOSITION
MARKET
OPPORTUNITY
GOTO
MARKET
FINANCIAL
MODEL

42. Guillermo Söhnlein
+1 (703) 346-3041
gms@fortivo.com