Rich Overmoyer, Fourth Economy Consulting presentation

1. Transforming Your Region….
Presented by Rich Overmoyer, CEO
Tweet:@FourthEconomy
June
10th,
2012

2. “Necessity,
who is the
mother of
Invention.”
:: Plato
2

3. Key
Points
• Pace
of
Change
• Recognizing
the
Need
• New
Models
• Role
of
-­‐
Technology
-­‐
Energy
-­‐
Demographics
-­‐ Place
• Need
to
Knows

4. 4

5. Value Based Economic Development is
Defining Modern Investment Trends
5

6. Cost–Based
Industry
CharacterisDcs

Total
ProducDon
Control

VerDcal
Management
Structure

Central
DistribuDon
&
LocaDon

Larger
Centrally
Located
Employment
Base

Labor
Intensive

People
followed
Jobs

Cost
and
Wage
SensiDve

Use
of
Natural
Resources

Large
Tracts
of
Land

7. Outdated strategies focus on lower cost
rather than responsible investment
 Federal tax cuts for corporations/businesses
 Spending on speculative infrastructure/public works projects
 Picking individual winners versus sector support
 Big Bets…versus diverse investment

8. Moving to plug the
defection of staff to
competitors, Google Inc. is Value-­‐Based
Industry
Characteris9cs
giving a 10% raise to all of
its 23,000 employees,
according to people
familiar with the matter. 
Higher
producDvity
–
Less
people
(Wall Street Journal – 11/10/10)

InnovaDon
is
a
Cornerstone

Smaller
Sizes
–
Many
LocaDons
“Average Space
Required Per 
Talent
Driven
/
AQract
and
Retain
Person Down
from 250 sq/ft

Grow
by
Buying
Other
Companies
to less than 150 
They
Follow
People
sq/ft”

Corporate
Image
Important
ULI

Urban
SeUngs
(Small
and
Large)

Serial
Reinvestment

9. Value-­‐Based
Growth
Trajectories
Scalable
Carnegie Networks Mediasite
Mellon 1996
FORE Systems /
Comanage
Marconi Networks
Transarc / 1998
IBM Pittsburgh 1990 / 1999
1989 / 1999 Laurel
Networks 1999
Laminar 1999
Opsware
Panasas
Spinnaker
1999 Lightera
Networks
From 0 to 1,500 jobs over 15 OnFiber
Communications
Companies in 12 years…
InFinera
AcceLight Corporation
WaveSmith
Networks

10. Convene the Stakeholders
10

11. Four Drivers Accelerating Transformation
Technology
Millennials
Energy
Commurbanism

12. Technology
ShiCs
in
occupa9ons,
Leveling
Accelera9ng
products
and
Loca9onal
change
workplace
advantages
environment
Instant
Global
Reach
,
Computer
Power
–
Can
we
remember
a
world
without
Smart
Mobility,
Ever
Phones?
–
So
two
Emerging
Occupa9ons
Personal
Market
years
ago…
(VP
For
Social
Media
Choices,
skill
set
PlaRorms),
The
dispersion,
less
Anywhere
Office
concentrated
metro
(Open
24hrs),
JIT
advantages
Products

13. Location
Rising
Public
Housing
Prices
Policy
Rethinking
Lifestyles,
Transporta9on
Choices/Alterna9ves,
Forced
Discussion
on
No
Clarity
-­‐
Major
Driving
Innova9on
wealth
and
credit,
Source
of
Con9nued
Refocusing
priori9es
Uncertainty
impac9ng
on
real
cost
of
Foreign
Policy,
Financial
housing
Markets,
Innova9on
Response
–
Either
way
will
reinforce
a
new
mind-­‐set

14. Commurbanism
Back
to
Social
Ameni9es
Basics
Innova9on
Preference
for
Slower
Pace
–
To
Know
Your
neighbors
–Walkability
(Pew
Research)
Desire
the
Good
Desire
to
give
back,
+
Ups
in
30
–
49
Age
(Parks,
Bike
Paths,
do,
reinvent
=
(2010
Census)
Restaurants,
Grocery)
sustainable
planning,
without
the
bad
consumpDon,
(Cost,
CongesDon,
inclusion
–
Social
Commutes)
Media
Organizing
–
The
RelaDonship
Economy

15. Millennials
Who
Values
Where
18
to
33
23%
of
the
PopulaDon
Ethnically
Diverse
Most
EducaDon
Less
Religious
Social
Networks
Social
Conscience
Commurbanists
Delaying
Marriage
–
Kids
Renters
Small
Biz
Starters
Roomates
Non-­‐Profit
Interests
Parents
Live,
Work,
Play

16. The Fourth Economy Index
Small-­‐Size
CounDes
(100,000
to
150,00)
Measures
1. Clarke,
GA
• Employment
/
Wage
Growth
2. Monroe,
IN
3. Johnson,
IA
• EducaDonal
AQainment
4. Tompkins,
NY
• Commute
Times
5. Lee,
AL
• Minority
Owned
Firms
6. LaCrosse,
WI
• Farm
Land
Per
Cap/Sq.Miles
7. Olmsted,
MN
• Home
Value
to
Med
HH
Income
8. Warren,
KY
• Total
PopulaDon
9. Wood,
OH
10. Randall,
TX

17. Transformative Models
Economic
Gardening
Transform
Wealth
Your
Re-­‐Shoring
Building
Region
Clusters
and
Chains
17

18. Adhocracy vs. Bureaucracy “Getting the Civics Right”
Value and Wealth vs. Cost and Jobs
Place vs. Location
Innovation vs. Technology
To
Capacity vs. Infrastructure
Transform
Collaboration vs. Competition
we
must
Resources vs. Grants
think…
Human vs. Corporation
Virtual vs. Municipal Boundaries
Think Assets vs. Great Place to Raise a Family

19. “I
came
for
the
place,
and
the
jobs
have
followed”
Bartender
–
PhD
Georgetown,
CO
“We
saw
run
down
bars,
they
see
history,
funky
and
cool”
Economic
Developer
MonValley
“Cost
is
not
the
primary
driver
–
It’s
the
resources,
the
housing
and
the
fact
that
our
employees
are
happy
to
be
here”
Tech
Entrepreneur
Athens,
GA

20. Contact:
Rovermoyer@fourtheconomy.com or 412-251-1607
20