TEDx Keighley talk presented by Jag Panesar in February 2022. Demystify digital marketing with the Solar 7 strategy.

1. Order From Chaos:
Digital Marketing Clarified
Jag Panesar
BROUGHT TO YOU BY

2. Life chances….
…in business

3. What is my
Why?

4. To make my mark on the world

5. There are so many
marketing methods,
we don’t know which
one is right for us
We just
want results

7. The goal of today’s talk:
Demystify
digital
marketing

8. SEARCH
SEO + PPC
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Discovery
REVIEW &
MEASURE
ROI
STRATEGY
BRAND &
CONTENT
WEBSITE
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7

9. 1
Where you’ve been
Where you are now
Where you want to go
Who your competition are
Who your audience are

10. 1
Hurdles to watch out for:
Not being honest
with yourself
Thinking your service or
product is for everyone
Not thinking objectives
through thoroughly
enough

11. Discovery
1

12. Discovery
1
STRATEGY
2

13. Discovery
1
STRATEGY
2
Creating a strategy that has no
action points or too many
action points
Hurdles to watch out for:
Not frequently reviewing
the strategy
Not making it manageable
– 3 core priorities in 3 months
– 3 in 3

14. BRAND &
CONTENT
3
Discovery
1
STRATEGY
2

15. BRAND &
CONTENT
3
Discovery
1
STRATEGY
2
Believing that brand is
just a logo
Hurdles to watch out for:
Not targeting brand around
your audience
Not placing enough emphasis
on the brand stage

16. Discovery
1
STRATEGY
2
BRAND &
CONTENT
WEBSITE 4
3

17. Discovery
1
STRATEGY
2
BRAND &
CONTENT
WEBSITE 4
3
A platform to execute
your call to action

18. Discovery
1
STRATEGY
2
BRAND &
CONTENT
WEBSITE 4
3
When a website doesn’t become
a tool to generate enquiries or
deliver a call to action
Hurdles to watch out for:
When too much information is
given – less is more
Thinking everyone has your
user habits

19. Discovery
1
STRATEGY
2
BRAND &
CONTENT
WEBSITE 4
3
SEARCH
SEO + PPC
SOCIAL
MEDIA
EMAIL
PR
ADVERTISING
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20. Discovery
1
STRATEGY
2
BRAND &
CONTENT
WEBSITE 4
3
SEARCH
SEO + PPC
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21. Discovery
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STRATEGY
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BRAND &
CONTENT
WEBSITE 4
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SEARCH
SEO + PPC
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Setting expectations too high
Hurdles to watch out for:
Focussing too heavily on vanity figures
e.g. impressions, reach, followers that
are not your target audience
Thinking that being at the top of
Google is enough
Not using enough channels to
compliment each other

22. BRAND &
CONTENT
WEBSITE 4
3
SEARCH
SEO + PPC
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MEDIA
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REVIEW &
MEASURE

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CONTENT
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SEARCH
SEO + PPC
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MEDIA
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REVIEW &
MEASURE
Not measuring the right KPIs
Hurdles to watch out for:
Inconsistent measurement
Not measuring at all!

24. SOCIAL
MEDIA
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REVIEW &
MEASURE
ROI
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7

25. SEARCH
SEO + PPC
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MEDIA
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EMAIL
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Discovery
REVIEW &
MEASURE
ROI
STRATEGY
BRAND &
CONTENT
WEBSITE
N
5
5
2
1
4
3
5 5
5
6
7

26. Life chances….
…in business

27. Make your mark on the world