2. Media Ownership
O The Disney Brothers’ Cartoon Studios was founded in 1923 by Walt and Roy O. Disney
O In 1930 disputes over finance led to the studios being renamed ‘Walt Disney Productions’
O After Walt Disney’s death in 1966 popularity decreased and Disney invested more in live actions movies.
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During this time the Animation Studios was strongly considered to be shut down, however Roy E. Disney
intervened and studios became known as ‘Walt Disney Television Animation’
In the 1990s the animation department was then officially formalised as a subsidiary department of the
company, due to its new found success, and named ‘Walt Disney Feature Animation’
Their main headquarters are in the Roy E. Disney Animation building, in Burbank, California but there are
also studios in Japan, Canada, Australia, France
The first film they released was Snow White and the Seven Dwarfs in 1937 and their most recent film being
Frozen in 2013
They also make shirt films, the first being Alice Comedies, Mickey Mouse Cartoons and the Silly Symphonies
and the newest being Get a Horse! (Another Mickey mouse cartoon)

3. Cross Media Convergence
O Michael Eisner (former Walt Disney CEO) said “The Disney Stores promote the
consumer products which promote the (theme) parks which promote the television
shows. The television shows promote the company”
Synergy in Toy Story 3:
O Digital 3D re-release of ‘Toy Story’ and ‘Toy Story 2’ - teaser trailers for ‘Toy Story 3’
O Blue Ray/DVD combo release of the films included ‘ The making of Toy Story 3’
O Disney Interactive Studios released ‘Toy Story 3: The Video Game’ prior to the
release
O ABC’s Dancing With the Start’ featured a performance from the film
O Sneak peeks were shown on Disney Channel as well as a ‘Toy Story’ day. Showing
the first two films and sneak peeks of the third
O Facebook allowed Disney to create an App to let users pre-order ‘Toy Story 3’ tickets

4. Synergy
O Disney has sometimes worked for other studios to assist in production for
example ‘Who Framed Roger Rabbit’ with warner brothers where they
provided animation, layout, animatics and story boards (for animated parts),
and special effects.
O They have also collaborated with Walt Disney Creative Studio and Walt
Disney Imagineering to create attractions at Disney theme parks like ‘Stitch
Live!’ at Walt Disney Studios Park.
Cross Media Convergence in Toy Story 3:
O Toy Story 3 was released by Walt Disney however it was produced by Pixar
Animation Studios
O The film was released in Disney Digital 3D, RealID and IMAX 3D formats
O This was the first film to be released theatrically with Dolby Surround 7.1
sound

5. Film and New Media
Technologies
Toy Story:
O It was released in a standard DVD edition, two-disc Blu-ray, and
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in a four-disc Blu-ray/DVD/Digital Copy combo pack.
A 10-disc Toy Story trilogy Blu-ray box set arrived on store
shelves and a 3D version of the Blu-ray was released
On its first week of release it sold 3,859,736 units ranking No.1
for the week and immediately becoming the best-selling
animated film of 2010 in terms of units sold . It became the bestselling DVD of 2010 in terms of units sold as well as selling
about 4.0 million Blu-ray units, ranking as the fourth best-selling
film of 2010.
In the U.K., it broke the record for the largest first day ever for
animated feature, both on DVD and Blu-ray, in terms of sales
revenue.
Additionally, on its first day of release on iTunes, it immediately
became the most downloaded Disney film ever.

6. The Spread of Technology
The spread of technology means that people can access films in
many different ways as when a film comes out they can see it in
the cinema in not just 2D but also in 3D, in some places 4D, and
in an IMAX cinema. On the other hand for watching it at home you
could buy the DVD or Blu-Ray, watch it on T.V, or now online via
websites like Netfilx, however this can be taken advantage of as
there are illegal websites where you can watch the films for free
which means money is lost for production companies.
Furthermore the way you can buy films had changed as before
you would have to go into a shop to buy or rent as film whereas
now you can buy the DVD’s online from amazon or just download
it from iTunes.

7. Technological Convergence
A major institute like Disney will have a lot of money so can
use technological advances to their advantage, therefor:
O They can advertise on billboards, restaurants, pop-ups,
social networking sites, background scene of a website
etc.
O They can make games on their film to promote it (to
promote Toy Story 3 Disney Interactive Studios released
‘Toy Story 3: The Video Game’ prior to the release)
O It can be sold/watched on a number of mediums such as:
DVD, Blue ray, 3D or Netflix
This could therefore result in a higher profit.

8. Targeting
There are a number of ways big industries like Disney can
advertise to their target audience:
O They could put the trailer in the break of a programme
they know there target audience would watch.
O Use social networking sites for teenagers as
stereotypically teenagers spend a lot of time of them.
Toy Story:
O Sneak peeks were shown on Disney Channel as well as a
‘Toy Story’ day. Showing the first two films and sneak
peeks of the third
O Facebook allowed Disney to create an App to let users
pre-order ‘Toy Story 3’ tickets

9. My Media Consumption
There are many ways I have watch films as the technological advances
mean that new ways are constantly coming about.
DVDs
I mostly buy DVDs and most recently I bought ‘The Perks of being a
Wallflower’, ‘The Diary of Bridget Jones’ and ‘Struck by lightening’.
Cinema
I go to the cinema a lot due to the atmosphere but also the quality of the
film as the screen shows the film a lot better than on a TV or Computer
Screen. Most recently I’ve seen ‘Frozen’, ‘Bad Neighbours’ and ‘Anchor
Man 2: The Legend Continues’.
Demand/Television
The TV shows lots of films on channels such a ‘Film4’ but also the likes of
BBC 1 and ITV and E4 show films as well, most recently being ‘Employee
of the Month’ and also ‘There’s something about Mary’. Furthermore due
to technological advance I can get the iplayer on my TV which means I
can catch up on films that have been on the BBC.
Computer/Internet
The most common way I watch films is on my computer through Netflix
as this was there are thousands on films all online in one place but it also
gives me a chance to choose what film I want to watch from new releases
like ‘American Hustle’ to older films from the 80s like ‘The Breakfast
Club’.