13. 15%
Job Seeker
85%
Network Builder277m+
Members worldwide
Main reasons an Italian
active candidate can
consider to change job
A look into the market
Main reasons an Italian
passive candidate can
consider to change job
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24. The hub of your company on LinkedIn
Followers button
Prominent real estate to
express your employer brand
job recomendation are
personalized for each viewer
Employees testimonials
Cutomized copy
Employer branding video
28. Recruitment Ads
Right message, right candidate, right context – with the power of LinkedIn targeting
28
Follow Company
Co-Branded
Picture Yourself
Client/Agency
creative
Targeting
Geography
Industry
Job Function
Seniority
Company Size
Current Company
School Name/Graduation Year
Group
29. Recruitment Ads reach your target audience wherever
they go on LinkedIn, starting on the homepage
29
Your Recruitment
Message here
33. LinkedIn Talent Direct
Target relevant professionals at scale…with a customized message that speaks directly
them
branded InMail sent to LinkedIn
members in broadcasts of multiples of
to 2,500.
Call to action
button
Connected to
Recruiter…
34. LinkedIn Talent Direct
Target relevant professionals at scale…with a customized message that speaks directly
them
branded InMail sent to LinkedIn
members in broadcasts of multiples of
to 2,500.
Call to action
button
Connected to
Recruiter…
Jerrold
- a bit too fast, pause between slides and animations
- Jerrold: A bit too fast
- Slide 5: Horizontal animatie naar Vertical animations
- Slide 17: Naming previous company at the rules
- Slidw 17: Rustig aan doen met deze slide
- Slide 7 : Remove recruit and remove "for"
- Slide 12: Proces uitleggen dat het van de klant is
Wesley
So let me give you an example … I had a conversation with this candidate. But he is not availeble yet…
We offer different tools for maintaining and building relationsships with potential candidates. One of the most used ones are the reminders. Think about candidates who are not available on that time or birthdays! Make a reminder for yourself! Make it easier to keep in contact!
Ai diversi candidati appartenenti a funzioni differenti non interessano le stesse cose, è quindi necessario creare un’esperienza più personalizzata possibile affinche il candidato si senta maggiormente coinvolto e che quindi possa applicare con più facilità ai job, ciò è possibile sulle career page di linkedin grazie a strumenti di targettizzazione che mostrano pagine diverse in funzione di alcuni parametri quali la geografia, la industry, senority, il job title.
All’interno delle diverse pagine verrà messo in risalto un contentuo differente e più rilevante a seconda dell’audience
Vediamo l’esempio di starbucks dove abbiamo una prima pagina dedicata ai designer degli store, al channel development, al supply chain manager, e dove magari hanno anche realizzato una pagina più generica
Abbiamo quindi visto con Vale quali sono gli strumenti di ricerca attiva all’interno di linkedin e quali le possibilità di inserire annunci, vediamo ora gli strumenti media a disposizione