Learn how to design, create and launch a profitable business around your passion. Turn your passion into a profitable business.

1. WELCOME TO
LIVING PURPOSE
TRAINING PROGRAM ON
“PASSION-TO-PROFIT BUSINESS PROGRAM”
Your Step-by-Step Guide to Design, Build
and Launch your Own Business
with Francis Sabutey,
Small Business Coach & CEO of Living Purpose
School

2. PROFILE OF
THE BUSINESS CREATION PROGRAM
Your 12-fold Business Development Steps
1. Analyzing the Big Picture
2. Building Your Entrepreneurial S.M.A
3. Building Your Business Concept
4. Building Your Founding Business Team
5. Conducting Your Business Research
6. Building Your Business Model
7. Building Your Organizational Structure
8. Choosing Your Legal Structure
9. Analyzing the Financial Cost of Your Business
10. Building Your Business Start-up Action Plan
11. Raising Funds for Your Business Plan Execution
12. Executing Your Plan & Launching the Business

3. STEP ONE:
ANALYZING THE BIG PICTURE
SHADOWS OF THE BIG PICTURE
• The following is not a business but rather the shadows of a running business.
Yet, start-ups gets eluded into thinking “This is it! This is the Business”
#1. Business is more than buying and selling
#2. Business is more doing a technical work
#3. Business is more than having a shop or an office
#4. Business is more than Registration Document
#5. Business is more than making money
THE BIG PICTURE
A business is a functional system having a definite purpose and values with
several operating systems being run by a team of people with a synergy of
skills, producing results for the customer (who it was created for) and generating
profits for the stakeholders (who runs , manage and own the business).

4. The Heart of
the Business
The
Organizatio
nal
Structure
The
Marketing
The
Operations
The
Finance
The
Legal
The
Facility
The
Team
The
Leadership

5. CREATING A JOB VS. CREATING A BUSINESS
By analyzing the big picture, you can now see the difference between
creating and creating a business.
A job has only three functions:
1. Marketing—getting the word out to customers
2. Operations—delivering once the customers come
3. Finance—collecting the cash after delivery of good/service
In this case, the business owner has created a job instead of a business.
So it would never grow beyond him/her since he is everything and
everything is all about him/her. Everybody can create a job but not
everybody can create a business—a company—that runs like the wheel
of the big picture.
A company is just a group of people with different skills working together
as a team towards a common goal. A company must have somebody
with sales skill; somebody with accounting skill and somebody with the
technical skill to produce or serve the customers and a leader to lead the
team to begin operating as a real business—not a job.
A business must have all the 9 functions of the picture for it to grow!

6. WHAT IT MEANS TO BUILD A BUSINESS
1. To build a business means to build all the functions of the big picture to run
excellently in reality and produce the results the customer wants , making
the customer pay for products delivered by the business.
2. The payments made by the customer is used by the
leadership/management to intend fuel all the various functions and people
working in the business to keep it going on and on.
THIS IS DONE IN TWO STEPS:
1. Building the Business on Paper—planning, evaluation & analyzing
the areas of the big picture.
2. Building the Business in Reality—acting on the plan, controlling the
result and making evaluation of actions taken, repeating the process
until the business starts running and serving the customer.
QUESTION: Are you well prepared to start your own business?

7. STEP 2:
BUILDING YOUR ENTREPRENEURIAL S.M.A
YOUR ENTREPRENEURIAL S.M.A.
• Your entrepreneurial S.M.A. is the skills, mindset and the attitude that
will successfully enable you to start and build your own business.
• If your entrepreneurial S.M.A. is not well built or is weak, your new
business will be weak and grow weaker till it fails, if it is well built or is
strong, your new business will grow strong and stronger and flourish.
• Your entrepreneurial S.M. A. is the foundation of your business and will
determine the success and failure of your business.
• The more your entrepreneurial S.M.A grows, the more your business
grows.
• Your entrepreneurial S.M.A grows when you take calculated risks,
admit your business mistakes, learn from it and apply the lessons leant
to the business. Lessons applied makes the business to grow stronger
and stronger. Once you give up, your business dies!

8. YOUR ENTREPRENEURIAL SKILLS
Your entrepreneurial skills are the abilities that helps you to work on the business,
to start and grow it. The skills are built when you learn, practice and work with
successful entrepreneurs and work on various areas of a business.
Your entrepreneurial skills is a synergy of twelve-fold skills:
1. Sales Skills—persuading people to buy into your idea, plan, product or service.
2. Opportunity Recognizing Skills—seeing problems as business opportunities.
3. Cash-Flow Management Skills—basic accounting and managing cash.
4. Strategic Planning Skills—seeing the vision and building a plan to get there.
5. Organizational Skills—organizing people, resources and time to get results
6. Risk-Taking Skills—calculating and taking initiative to get things done.
7. Fund-Raising Skills—raising funds through friends, investors, banks, etc.
8. Interpersonal Skills—able to relate, socialize and handle people well.
9. Intrapersonal Skills—managing yourself, practicing discipline to get things done.
10. Creative Skills—thinking & finding better, faster and cheaper ways to do things.
11. Team Building Skills—assembling ,building and leading a team to get results.
12. Analytical Skills—critically examining situations, opportunities and problems.
These skills help you to create a business in your mind, articulate it on paper, build
a team and successfully launch it. Yet, the entrepreneurial skill must be supported
by a mind-set.

9. YOUR ENTREPRENEURIAL MIND-SET
• Your entrepreneurial mind-set is your business brain—the mind that
makes you to build a business to solve problems for people and to
generate a profit out it.
• Without the entrepreneurial mind of bringing labour, capital and
resources together to produce products/services and generate a
profit, there will be no business.
• Your entrepreneurial mind-set helps you to seize business
opportunities and while the creative thinking skills helps you to
design a product to fill the need.
• Your entrepreneurial mind sees business opportunities when you
see problems or needs that are not met or not met well. Your
entrepreneurial mind identifies business problems when you stop
complaining about the problem and begin deciding to take initiative
to solve it.
• Your entrepreneurial mind-set has three fold qualities: identifying
business problems, risk-taking and desiring to get the best result.

10. YOUR ENTREPRENEURIAL ATTITUDE
• Attitude is everything! Your entrepreneurial attitude affects the culture,
values and the people you will work with in your business. In business, the
attitude of the business owner makes all the difference both in good times
and in bad times.
• Jonathan Jay, Founder of The Coaching Academy, Europe's largest
coaching school summarized the entrepreneurial attitude in the following.
A—Action Oriented
T—Taking Responsibility
T—Turning Negative into Positive
I— Imitating Excellence
T—Turning Fear into Focus
U—Uncovering Your Hidden Potential
D—Developing Yourself
E—Expecting the Unexpected
• A combination of your entrepreneurial skills, mindset and your attitude
is what is crucial for you to start and grow your business.

11. THE ENTREPRENEURIAL SPIRIT
The combination of your entrepreneurial skills, mindset and attitude
builds up the spirit of success in realizing your business dream.
The entrepreneurial spirit is all about dreaming business dreams,
pursuing the business dreams and turning them into reality. You
must be ready to fail, learn from your failures and take new actions
to succeed—this is the entrepreneurial spirit.
In doing this, you must learn to FOCUS—Follow One Course Until
Successful (by Robert T. Kiyosaki, founder of Rich Dad Company).
Follow your business dream until you achieve it. That is FOCUS!!!
QUESTION: How well-built is your entrepreneurial S.M. A. for you to
begin building the concept of your business?

12. STEP 3:
BUILDING YOUR BUSINESS CONCEPT
YOUR BUSINESS CONCEPT
Your business concept forms the very heart and spirit that sustains
your business and keeps it alive.
Your business concept is made up of the following:
1. Your Business Mission
2. Your Business Vision
3. Your Business Values
4. Your Business Strategy
5. Your Business Profile

13. THE BUSINESS MISSION
• Your business mission is the reason for the business’ existence, the
significance, essence and impact the business intends to create in
the world.
• The business mission is first spiritual and then material. The spiritual
part of the mission has to fill a perceived need of people or solve a
problem and then the material has to do with “making profits from
solving or filling that need”.
EXAMPLES
“ To grow and transform small-to-medium enterprises in Ghana”
(Achievers’ Business Development School)
To elevate the financial wellbeing of humanity
(Rich Dad Company Limited)
To make Ghana green, clean and healthy
(Zoom Lion Ghana Limited)

14. THE BUSINESS VISION
• This is the clear picture of what the business will be in the future
when the mission is being fulfilled.
• The vision defines where and what the business will be known for
locally and international as it stays focused in fulfilling its mission.
EXAMPLES
By being true to the mission, the Rich Dad Company has come to be
known as the world’s leading financial education company
By being true to the mission, Zoom Lion Ghana Limited has become
the leading name in waste management in Ghana
QUESTION: What will your business be known for when it is finally built
to its potential?

15. THE BUSINESS VALUES
• The business values refers to the clear guiding principles and code of
ethics that runs the entire operation and the activities of the business.
• Without strong and firm values, the business mission cannot be
fulfilled and the vision cannot be accomplished.
• The business values forms the culture and the behaviour of a
particular business.
• The business values is altogether often called “Code of Ethics of the
Business”. There must be code of ethics for all areas of the business.
• The values must be lived and breathed for the company’s mission
and vision to be achieved. The values must be lived by everyone!!!
EXAMPLES OF BUSINESS VALUES
1. Treating customers with care, respect and excellently.
2. Producing quality products to the customer at all times.
3. Having a clean, organized and orderly office or shop.

16. THE BUSINESS STRATEGY
• The business strategy defines exactly how the mission will be fulfilled
and the vision will be accomplished.
• The business strategy answers the question “How will the business
operate?” It defines the product, marketing systems, distribution
systems, cash flow systems and the management systems that will
make the business successful.
• Your business mission determines your vision, and the vision
determines the values. The mission, vision and the values altogether
determines your strategy.
EXAMPLES
• To make Ghana green, clean and healthy, Zoom Lion Ghana Limited
has employed people to tidy up the streets and bill the government for
city cleaning.
• To keep houses clean, Zoom Lion Ghana gave dustbins to houses to
gather wastes and then Zoom Lion bills them when it comes to collect
the waste in the dustbin.

17. THE BUSINESS PROFILE
• The Business Profile is a summary of what the business is, what it
stands for and the roles it occupies in the world.
• The Business Profile is the total summary of the mission, the vision,
the values and the strategy of the business.
EXAMPLE
The following is the profile of Achievers’ Business Dev. School
Achievers’ Business Development School is a small business
consulting, coaching & training firm focused on growing and
transforming small-to-medium scale enterprises in Ghana.
The firm deals in small business creation, small business
development and small business expansion .
QUESTION: What is your business profile?

18. STEP 4:
BUILDING YOUR FOUNDING BUSINESS TEAM
YOUR FOUNDING BUSINESS TEAM
• Your founding business team is the team of people who you work with
as the entrepreneur to create and build the business you are dreaming
of.
• You can’t build a business organization alone, you need help. You can
create the business concept and initiate something but sooner or latter
you need help. You need an assistance!
• A company is simply a group of people. A business organization is
bigger than one person to handle or build no matter how smart you are
or how much you know your product or customer
• Ideally your business team should be made up of two or three people
with at least five basic business operating skills in marketing,
operations, finance, management and leadership.

19. ATTRACTING THE RIGHT TEAM MEMBERS
• Your founding team mates are those kind of people who
complement your weakness and bring new skills and ideas on board
to build the entire business.
• Your founding team also warms your soul during the start-up period
and keeps you going on to building the dream business.
• Your founding team must have somebody great at the following
sales & marketing; operations & service delivery ; accounting &
finance and last of all leadership & management.
• Your founding team must also include external professionals like a
business coach/mentor, spiritual leader and a legal advisor.
• Your founding team must all possess the big three: integrity,
intelligence and passion for excellence and success.
QUESTION: Who are your founding team members? Who are you
bringing on board to work with to create the business you are
dreaming?

20. STEP 5:
CONDUCTING YOUR BUSINESS RESEARCH
YOUR BUSINESS RESEARCH
• Your business research is crucial for the success of your dream
business. You have faith that your business will succeed but you need
facts to confirm and help you make informed decision to build the
business.
• Your business research covers the nine areas of your business
picture. To create a business not a job, you must do all the homework
of research on the big picture.
• Your founding team will help you gather and do the research to get the
facts to create, design and build the business.
• Remember: Business built on assumptions will fail but business built
on facts will succeed. Facts don’t lie! For lack of knowledge about your
business, your business will perish!

21. EXAMPLE
Your business research will deal with the following:
• The Market Research—the target customers.
• The Competitive Research—the competing businesses in the industry.
• The Trade Zone Research—the place or area to do the business.
• The Product Research—the product/service to offer to customers.
• The Operations Research—the mode of producing and delivering.
• The Start-up Cost Research—the cost involve in starting the business.
• The Cash-Flow Research—what & how to make money from the business.
• The Labour Research—the kind of people to bring on board.
• The Facility Research—the tools and resources to operate the business.
• The Legal Research—the permits, licenses and registrations required.
After your business research, all that you have to do is a critical and strategic
analysis ,and then project it into what is called by business consultants,
“Business Plan”.
QUESTION: Have you made enough research into the business you dream of
starting? Have you evaluated the research and critically examined them to
build a business plan?

22. STEP 6:
BUILDING THE BUSINESS MODEL
YOUR BUSINESS MODEL
• If the business concept is the spirit of your business, then the business
model is the soul of the business. Your business model is what makes
your business living active and operational.
• Your business model is how your business generates revenue. It is also
called “The Revenue Model”. This is a system by which you market, sell
and serve your customers repeatedly and make profit.
• Your business model is built on two information:
Your Customer: who is the customer and why he/she buys?
Your Product: what value you product will offer your customers?
• Your Business Model has four legs:
Your Lead Generation
Your Lead Conversion
Your Client Fulfillment
Your Cash Flow

23. THE BUSINESS MODEL
Customers &
Products/Services
Lead
Generation
Lead
Conversation
Client
Fulfillment
Cash Flow

24. YOUR LEAD GENERATION
This refers to a system by which your business will market and attract potential
customers to your services & product. It deals with creating advertisement,
awareness and attraction to your business.
YOUR LEAD CONVERSION
This refers to a system by which your business will convert attracted customers
into buying customers who will actually buy your product/services. It deals with
selling—actively talking to people and getting them to buy once they are
interested in doing business with you.
YOUR CLIENT FULFILLMENT
This refers to a system by which your business will successfully and consistently
serve your new/old customers with your product/service so that they will become
happy, re-order and refer you to other people who needs your product/service.
YOUR CASH ENGINE
Your cash flow deals with how the business make money? It deals with where
and how cash will come into your business through serving your customers with
your products/services. How will your business generate revenue through the
sales of your product/service?

25. DESIGNING YOUR BUSINESS MODEL
The research information about the customer, the
competition, the trade zone, the product, the
operation, the facility and the finance helps you to
design a better business model to run your business.
QUESTION:
Do you have an excellent business model to attract
customers, get customers to buy, serve customers
and generate a decent profit for your business?

26. STEP 7:
BUILDING YOUR ORGANIZATIONAL STRUCTURE
YOUR ORGANIZATIONAL STRUCTURE
• Your organizational structure is what transforms your business from
just being a mere business into an organization that can grow and
expand.
• The organizational structure gives form, shape order to your
business and makes it to run smoothly. The business organizational
structure turns chaos into order in your business.
• Your organizational structure tells you exactly the key people and
the work that will be done in your business to make it run smoothly.
• Your organizational structure is established around functions, not
personalities. Each function in the structure must have position
description, position ethics , position results, position accountability
and who the position accountability reports to.
• You then employ people to fill the position, do the work and produce
the results of each position as the business grows.

27. EXAMPLE
The organizational structure below spells out how Moptivision Co.
Ltd, an eye-care service business runs their company.
QUESTION: How will you structure your company to run smoothly as
an organization and grow?
SHAREHOLDERS
CHIEF EXECUTIVE
OFFICER
OPERATIONS
MANAGER
ACCOUNTS &
ADMIN. OFFICER
MARKETING
MANAGER
DISPENSING
OPTICIAN
CONSULTING
OPTICIAN
ADVISORY TEAM

28. STEP 8:
CHOOSING YOUR LEGAL STRUCTURE
YOUR LEGAL STRUCTURE
• To grow, expand and grow your business, you must choose a legal
structure to govern the operations of the organization.
• Your legal structure has to do with the nature of your business
entity. The legal structure automatically treats the business as a
separate organism apart from with its own registered name,
registration number, tax identification number, address, account
name and nature of operations and lifestyle.
• There are three basic legal forms of business ownership under
which a business can be operated:
1. The Sole Proprietorship
2. The Partnership
3. The Corporation

29. THE SOLE PROPRIETORSHIP
The Sole Proprietorship legal structure is a legal structure which
states that a business is completely owned, controlled and
operated by one person. The word “sole” refers to ownership.
Business is owned by one person but may employ workers to
work in the firm.
THE PARTNERSHIP
A partnership is simply an association of two or more people
operating as co-owners of a business for profit.
In the legal world, there are two forms of partnerships:
1. General Partnership: Exposes partners for business loses.
2. Limited Partnership: Covers the partners from business loses.
THE CORPORATION
This refers to a legal business ownership structure that provides a
limited liability to the shareholders of the business against
business loses and able to open up for equity investors.

30. NB: Get access to a qualified legal advisor vexed in
business legal structure to educate you on it before
choosing your name and the business ownership
entity.
NB: Apart from the legal structure, consider all the
contract documents, permits, patents and copyrights,
licenses needed to legally protect your business.
QUESTION: What business ownership legal structure
will choose to run your dream business? Apart from
this, what are the license, contract agreement
document, permits and other intellectual property
would you need for your business?

31. STEP 9:
ANALYZING THE FINANCIAL COST OF YOUR BUSINESS
YOUR BUSINESS FINANCIAL COST
• For your dream business to come into reality, you must invest in the
plan—not the dream. Never invest in a business dream, but rather a
business dream that has been fletched out into a plan and a model.
• For your business to come into reality, what must you invest? You
and your founding team must invest five things: time, energy,
abilities ,money and brains (knowledge).
• This means you must analyze the financial cost of your dream
business. How?
1. List all the necessary things you need to start the business.
2. Find our the cost of all the necessary things needed to start the
business.
3. Calculate the total cost and you would find the cost of business
start-up.

32. TYPES OF BUSINESS FINANCIAL COST
There are basically two kinds of financial costs that every business
planner must hold in mind when starting a business.
1. The Start-up Cost
2. The Operating Cost
The Start-Up Cost: This refers to the total amount of money you need to
register, get facility, tools, market, research, and launch the business.
This is your start-up budget!
The Operating Cost: This refers to the total amount of money needed
to keep your business afloat within 3-months to 6-months and even one
year or more operation of your business.
NB: You must plan wisely with your founding team to budget both for
the start-up and the operating cost of the business.
QUESTION: What is the start-up and the operating cost of your dream
business? What do have in hand? How do plan to fund the business?
How much is your investor(s)/partner(s) brining in?

33. STEP 10:
BUILDING YOUR BUSINESS START-UP ACTION PLAN
YOUR BUSINESS START-UP ACTION PLAN
• Your Business Start-up Action Plan is what you plan to do to put all
the nine functions of the business picture together to keep your
business running.
• Your Business Plan simply spells out what you do, when you will do
it, who will do it, where it will be done and what is needed to be done
to put all the nine pieces of the business picture together to keep
your business rolling.
• You and your founding team must sit, and evaluate the research you
have conducted, make decisions and plan how to carry all the
decisions in order to get the business started.
• Your must set a starting date and launching date when you will get
your business started and then work hard on the plan to get the
business started and launched.

34. TEN GUIDING LISTS TO
START YOUR DREAM BUSINESS
1. Find your personal mission, vision, potential and values.
2. Build the concept of the business you want to create.
2. Find your founding team members and other helpers like a coach.
3. Meet with the founding team to review your concept and evaluate it.
4. Delegate and get the team to begin conducting the research.
5. Evaluate the research and build your business model.
6. Develop a plan on how to go about all the 8 –pieces of the business.
7. Find out the financial cost of your dream business.
8. Meet your team and build a plan on how to raise the funds to start
the business.
9. Work on the financial and raise the funds for the business start-up
10. Finance and execute your plan and get the business started.
QUESTION: Do you have a solid definite plan to start and operate your
dream business?

35. STEP 11:
RAISING FUNDS FOR YOUR BUSINESS PLAN EXECUTION
RAISING YOUR BUSINESS INVESTMENT FUNDS
• In business cash is blood flowing through your business. Without
cash your business is not going to be alive.
• Blood—cash—must constantly be flowing to all the 9-areas of the
big picture to keep you business alive, strong and growing.
• Without cash, time, energy, abilities and brain your business will
never be alive.
• Before raising the funds, make sure you build the business concept,
find the team, research, build your business model, develop your
organizational structure and choose your legal structure.
• Money can be attracted and money is only attracted to a man or
woman or a group of people with a definite plan to do something
purposeful to impact humanity be it a business or whatever.

36. YOUR GUIDE TO BUSINESS FUNDS GENERATION
• Your business investment fund is the money you need to put life in your
business and get it started. How do you raise the funds to start the business?
• Your business funds can be generated in the following ways:
1. Personal Savings
2. Sales of Personal Assets/Services
3. Equity capital from friends and family
3. Equity capital from business partners/investors
4. Small Business Loan from your local association e.g. credit union
5. Small Business Loan from your trusted financial institution.
• Know exactly how much money is needed, what it will be used for, the returns to
be made from the money, when the returns are projected to be gotten, how you
will pay back from which ever source you get the money.
• Engage the assistance of your founding team, financial planner/advisor, a
business coach or mentor to help you develop a solid plan to raise funds for the
business.
QUESTION: how much money is needed for your business launching, what it
will be used for, what is the returns to be made from the money, when will the
returns be gotten, how you will pay back from which ever source you get the
money from? How do you plan to raise the money for your dream business?

37. STEP 12:
EXECUTING YOUR BUSINESS PLAN & LAUNCHING
EXECUTING YOUR BUSINESS PLAN
• Action brings results. Input determines outputs. No pain, no gain. No
price, no prize. To make your business dream a reality, you must
act on the business plan.
• You can have the concept, model, plan, team, research and money
ready, but if you don’t act on your action plan you can’t launch the
business.
• Make sure you love the business and the team also—when you love
the business and have passion for it you can overcome all
resistance to starting.
• Meet your team, delegate the actions to be done, meet weekly to
evaluate work done so far and keep taking action until the business
comes in real.

38. CHECKLIST FOR BUSINESS PLAN EXECUTION
1. Meet with your team to set goals to achieve for the business.
2. List all the things needed to get the goals accomplish.
3. Name the person accountable for getting each task done.
4. Determine the timeline for which the action is suppose to be done.
5. Determine who is going to be responsible to check on the one
accountable to get the job done.
6. Determine all organizations, institutions and professional required to
make each work done successfully.
7. Ensure that each team member is doing something on the plan to get
the business started.
8. Get all the resources to accomplish the work.
9. Each team member should work hard and get the job done and done
well on time.
10. Meet per week to review the accomplishments so far. Review the
process until the business is launched and use it to keep running the
business.
QUESTION: When will you start acting on your business dream to
translate it to reality and when will you finally launch the business.

39. PASSION-TO-PROFIT BUSINESS COACHING
PROGRAM
Receive a step-by-step guidance and
coaching for 3-months to design, create
and build your dream business
SIGN UP FOR THE THREE (3) MONTHS ONLINE PROFIT-TO-PROFESSION BUSINESS COACHING
PROGRAM NOW!
SEND US AN EMAIL: FRANCIS@LIVINGPURPOSESCHOOL.COM
CALL US: +233507633596
VISIT US: LIVINGPURPOSESCHOOL.COM

40. The Passion-To-Profit Business Program
is an intellectual property—a copy right
product of the Living Purpose School.
The Living Purpose School is an online
career and business coaching firm
focused on helping people to turn their
passion into a profitable business or
profession.
The Program is for the purpose of training
and education. In the case of customized
situations and issues, please us or a
professional advisor for help.
Thanks a Million!!!