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Telefonica Delivering the M2M Experience - Leading the IoT Path

Telefonica M2M and Telefonica R&D Industrial IoT presentation to Industry Analysts during the #MWC15

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Telefonica Delivering the M2M Experience - Leading the IoT Path

  1. 1. Delivering the m2m experience, leading the IoT pathway_ Rosalía Simón – IoT End-to-End Solutions Director Francisco Jariego – IoT Innovation Director
  2. 2. DISCOVER, DISRUPT, DELIVER We want to lead the IoT opportunity Customers at the center of our offer In our Core Business & Beyond Now & in the Future Connectivity & e2e Solutions Being a key growth engine for Telefonica Short term & Long term objectives Business & Consumers 2
  3. 3. DISCOVER, DISRUPT, DELIVER 3 We do what it takes Future needs Today business In-country teams Global teams (sales, product, operations) In-house solutions Partners agreements + + +
  4. 4. DISCOVER, DISRUPT, DELIVER 4 With a consistent two-fold strategy Innovation
  5. 5. DISCOVER, DISRUPT, DELIVER Revenue Growth 2014 >40% Looking back We are showing consistent growth and we are accelerating 2014 Looking forward We are committed to building on this momentum 20172010 Enabling revenue acceleration and great ambition 5
  6. 6. DISCOVER, DISRUPT, DELIVER Strengthening our value proposition with Geotab key partnership Geotab: a success story with >400K units Best in class solution Modular/adaptable to customer needs New key client segments Key engine data Plug & Play Web Application Cloud network Self installable module APIs Accelerating our fleet business (50% growth) + 6
  7. 7. DISCOVER, DISRUPT, DELIVER Bringing new solutions to market • Leaderboard • Live tracking • Geo-fences • Group sharing • Trip history • Driving insights • Vehicle health Connected car solution in partnership with Zubie Vehicle diagnosis, tracking & monitoring driving behaviour Plug & Play Launched in Germany, under B2C model O2 stores & other channels Future expansion: new geographies, new business models (B2B2C) 7
  8. 8. DISCOVER, DISRUPT, DELIVER Bundling diverse e2e solutions to increase client return With a strong telemetry catalogue: > 40 solutions (e.g. vending, tanks, elevators)_ Integrated value proposition bundling fleet, brewery & tanks Customization required at client back-end Client segment target: beverage corporations Multiplying client profit: sales increase and cost reduction Tanks Brewery Fleet IoT Platform + + 8
  9. 9. DISCOVER, DISRUPT, DELIVER Our Energy Efficiency Solution Helping retailers drastically reduce their energy bill Business model based on energy savings Hardware provision, energy efficiency platform & consumption reports Case study – multinational fashion retail company 20% energy reduction in the stores; 35% in the logistics center Engineer Installation & Maintenance Web Platform Lighting Energy Supply HVAC 9
  10. 10. DISCOVER, DISRUPT, DELIVER Transforming Valencia into a 100% intelligent city Service NService 1 Service 2 Smart Devices Managed Connectivity Smart City platform (Open) Service NService 1 Service 2 Intelligence 1 Intelligence 2 Intelligence n Network 1 Network 2 Network n Device 1 Device 2 Device n From traditional isolated model To a holistic integrated view Why Telefonica? Consultancy services Top management commitment Best in class platform Customized solutionLong term partnership 10
  11. 11. DISCOVER, DISRUPT, DELIVER Innovation in IoT: Falling in Love with The Machine 11
  12. 12. DISCOVER, DISRUPT, DELIVER Wider range of technical requirements: Coverage, Mobility, Autonomous Operation… Connectivity prices matching the marginal utility of connecting more ‘things’ Embedding connectivity inside a data-hungry software ‘brain’ Machines have their own needs… 12
  13. 13. DISCOVER, DISRUPT, DELIVER Low-cost devices, even disposable Years of operation with a small battery Coverage of low-rate services into basements, manholes, etc. Optimized for small payloads, with low signaling overhead Overall ease of use: integration of devices, with apps and IT systems …and the XL size does not fit all 13
  14. 14. DISCOVER, DISRUPT, DELIVER Wide Area Networks are what telcos excel at Offered as a pay-as-you-go service, save customers the deployment and O&M of their own networks Device on-boarding is easier and faster No ‘islands’ of connectivity - whole countries covered The case for Low Power Wide Area 14
  15. 15. DISCOVER, DISRUPT, DELIVER Simplifying data plans Making it easier to get SIMs in small quantities to develop and test Reducing the price of communications module Embedding connectivity in a software application/process in a simple way (API) ① Making cellular more attractive for makers 15
  16. 16. DISCOVER, DISRUPT, DELIVER Arduino-compatible CPU GSM radio Soldered SIM with global, pre- provisioned data plan Integrated Li-Po battery management Simple API OTA upgrades Industrial-grade module designed to fit into production lines Cost below 10€ (BOM) ① That’s why we’ve opened Thinking Things… 16
  17. 17. DISCOVER, DISRUPT, DELIVER The Smartphone is not the End of History Cellular is also sexy for many other physical objects ① …and it works: Just Click and Do 17
  18. 18. DISCOVER, DISRUPT, DELIVER LPWA enables new use cases thanks to a new mix of coverage, energy consumption, and total cost Overlap with cellular is limited Significant upside in the number of potential connections ② We’ll extend our ‘cellular’ connectivity… 18
  19. 19. DISCOVER, DISRUPT, DELIVER More than a fancy radio technology End-to-end service Developer-friendly global platform Proven fast deployment model Royalty-free model for devices Promising ecosystem around it ② …when we fully understand how to do it best SIGFOX™ has created a new category and unique value proposition + 19
  20. 20. DISCOVER, DISRUPT, DELIVER Continue accelerating our managed connectivity business (Smart m2m and Jasper platforms) with more volume, more quality and more efficiency Continue building our e2e solutions business by leveraging our strong catalogue and our solutions partner ecosystem. Push commercial plans and segmented value propositions in key verticals Accelerate sales in both horizontal and e2e solutions through our key commercial assets: OB sales channels, m2m sales specialist teams and m2m Global Partner Programme Keep focusing on IoT innovation, leveraging our dedicated organization, to bring new disruptive solutions in the market 2015: Continue accelerating while building assets for future 20