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GUIDING INNOVATION
WITH FORESIGHTING
Frank Hatzack
Head of Innovation Development
@NZbioinno
April
9th
2014
FORESIGHTING IN
NOVOZYMES?
…but we are all about
RETHINK TOMORROW
We know very little
about foresighting…
LET’S TAKE A STEP BACK…
RETHINK TOMORROW
GET SMARTER
PRODUCE MORE WITH LESS
BIOTECHNOLOGY:
ENZYMES
MICROBES
Replace chemicals
Save raw materials
Reduce impact
OUR BUSINESS SEGMENTS
Animal Health &
Nutrition
Biomass
Conversion
BioAg
BioPharma
Business
Development
GROWTHPLATFORMS
Detergent
Food & Bev
Technical
Biofuel
Business
Operations
‘INDUSTRIES’
EUR 1.6
billion sales
48%MARKET SHARE
Within industrial enzymes
6,000+
employees
13%
of sales invested
in R&D6,500+
granted patents and
pending patent
700+
products
SUSTAINABILITY IMPACT OF NOVOZYMES
PRODUCTS TODAY
SUSTAINABILITY
Our journey towards the bioeconomy:
…A WALK IN THE PARK?
WE ARE IN FOR THE LONG HAUL
WHAT CAN WE DO ABOUT DISCONTINUITY?
BETTER FORESIGHT – BUT HOW?
ROBUSTNESS!
COLLABORATIVE FORESIGHTING
YIELDS BETTER STRATEGIES!
http://www.oxonianreview.org/issues/6-3/6-3davies.htm
DIVERSITY CREATES BETTER OPTIONS
COLLABORATIVE FORESIGHTING CAMPAIGN
HENKEL and NOVOZYMES invite YOU to a COLLABORATIVE CAMPAIGN
TOPIC
PROCESS &
TOOL
LEARN MORE ABOUT HENKEL’s TOPIC BY ENGAGING
GET SOME GOOD IDEAS FOR YOUR OWN COMPANY (if similar)
BTW: IDEAS & COMMENTS ARE ‘PUBLIC DOMAIN’
GET FREE PRACTICAL EXPERIENCE WITH COLLABORATIVE ONLINE CAMPAIGNS
PROCESS
Apr 15
Deadline for
sign-up
Apr 22
Webinar
‘2nd kick-off’
May 5
SCREEN
May 14
SHARE &
AWARD
INNOVATIONROUNDTABLE
@ Henkel in Düsseldorf
KICK-OFF
Live
Apr 9
INNOVATIONROUNDTABLE
@ Novozymes in Copenhagen
ONLINE PHASE
May 4
TOOL – ‘Social idea management tool’
WRITE YOUR NAME & E-MAIL ON THE REGISTRATION FORM
HOW TO JOIN?
ADD UP TO 3 COLLEAGUES FROM YOUR COMPANY UNTIL APRIL 15
CREATIVE, VISIONARY, WILLING TO SPEND TIME (15-20 min per day)
Only 100 seats available – first come first served!
You will receive login credentials per mail
So, stay tuned for Paolo’s topic presentation…
…and join the action & have fun!
THANKS!

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Guiding Innovation with Foresighting at Novozymes

  • 1. GUIDING INNOVATION WITH FORESIGHTING Frank Hatzack Head of Innovation Development @NZbioinno April 9th 2014
  • 2. FORESIGHTING IN NOVOZYMES? …but we are all about RETHINK TOMORROW We know very little about foresighting…
  • 3. LET’S TAKE A STEP BACK…
  • 5. GET SMARTER PRODUCE MORE WITH LESS BIOTECHNOLOGY: ENZYMES MICROBES Replace chemicals Save raw materials Reduce impact
  • 6. OUR BUSINESS SEGMENTS Animal Health & Nutrition Biomass Conversion BioAg BioPharma Business Development GROWTHPLATFORMS Detergent Food & Bev Technical Biofuel Business Operations ‘INDUSTRIES’
  • 7. EUR 1.6 billion sales 48%MARKET SHARE Within industrial enzymes 6,000+ employees 13% of sales invested in R&D6,500+ granted patents and pending patent 700+ products
  • 8. SUSTAINABILITY IMPACT OF NOVOZYMES PRODUCTS TODAY
  • 10. Our journey towards the bioeconomy: …A WALK IN THE PARK?
  • 11. WE ARE IN FOR THE LONG HAUL
  • 12.
  • 13. WHAT CAN WE DO ABOUT DISCONTINUITY? BETTER FORESIGHT – BUT HOW? ROBUSTNESS! COLLABORATIVE FORESIGHTING YIELDS BETTER STRATEGIES! http://www.oxonianreview.org/issues/6-3/6-3davies.htm
  • 14. DIVERSITY CREATES BETTER OPTIONS COLLABORATIVE FORESIGHTING CAMPAIGN HENKEL and NOVOZYMES invite YOU to a COLLABORATIVE CAMPAIGN TOPIC PROCESS & TOOL
  • 15. LEARN MORE ABOUT HENKEL’s TOPIC BY ENGAGING GET SOME GOOD IDEAS FOR YOUR OWN COMPANY (if similar) BTW: IDEAS & COMMENTS ARE ‘PUBLIC DOMAIN’ GET FREE PRACTICAL EXPERIENCE WITH COLLABORATIVE ONLINE CAMPAIGNS
  • 16. PROCESS Apr 15 Deadline for sign-up Apr 22 Webinar ‘2nd kick-off’ May 5 SCREEN May 14 SHARE & AWARD INNOVATIONROUNDTABLE @ Henkel in Düsseldorf KICK-OFF Live Apr 9 INNOVATIONROUNDTABLE @ Novozymes in Copenhagen ONLINE PHASE May 4
  • 17. TOOL – ‘Social idea management tool’
  • 18. WRITE YOUR NAME & E-MAIL ON THE REGISTRATION FORM HOW TO JOIN? ADD UP TO 3 COLLEAGUES FROM YOUR COMPANY UNTIL APRIL 15 CREATIVE, VISIONARY, WILLING TO SPEND TIME (15-20 min per day) Only 100 seats available – first come first served! You will receive login credentials per mail
  • 19. So, stay tuned for Paolo’s topic presentation… …and join the action & have fun! THANKS!

Notas del editor

  1. Foresight in NZ? DEFINITION IS: …. No such thing like foresighting department – no explicit capability in the organisation No highly developed systems for foresighting, scenario modelling, deriving strategies…
  2. When I was a boy I marvelled at this picture Pristine beauty and fascinating technology 40 years ago
  3. The level of innovation is high in all of these …but the highlighted three stick out as being tranformational.
  4. NOVOZYMES A/S
  5. 20 million cars is a lot To relate that number: It equals to Spain being (almost) free of combusiton engine cars…
  6. …and we cannot change the world alone Thats the essence of Novozymes’ Sustainability Agenda We need to involve our customers, suppliers and society in in this Because we all want prosperity (=better business), cleaner environment and better lives Trends and scenarios which are ‘spotted’ in sustainability are quickly set into the depicted context: where are ‘natural allies’ ? To whom should we go first to collaborate on a given trend? Example: Walmart story
  7. So far I have told you all the ‘hero stories’… which makes it sound like a ‘walk in the park’
  8. One thing is that this transformation will take decade…
  9. ..the other thing is: Discontinuity… Anyone know what this picture shows? Right – shalegas drilling rigs spawning across South Dakota… Who had imagined that in 2005 when the barrel costed 120 – 150 USD???? -> We and others learned that the transformation of the energy mix, the energy game even, is much more complex and hard to predict …