Seattle July 15 2010

1. SAP in Amazon Frank Stienhans Head of SAP VCM Cloud Technology Core July 14th, 2010

2. SAP STRATEGY On Premise On Demand On Device

3. What about On Premise On Demand On Device

4. Amazon Cloud Adoption by SAPSystem Hours / Month SAP Departments On avg. 50 % consumption increase per quarter

5. Amazon Cloud Usageas of June 2010 External Cloud Enablement Project - Started in Jan 2008 - Focus: IT Automation on IaaS - SAP Self-service since March 2008 - Enables unlimited # systems in clouds - Weekly Feature Extensions Usage > 400 Cloud Appliances > 600 SAP employees as direct users from >16 countries >>10,000 SAP systems provisioned - Cost Savings based on 1. Less expensive Hardware Hosting 2. IT Process Automation AWS Footprint in June 1,300 new SAP systems 60,253 EC2 Instance Hours 70 TB EBS Storage 3 TB S3 Storage Top 3 Consuming Departments – Avg. Cost Saving Rate: 77% Customer Trainings 62 new SAP Systems $ 42 / SAP system 82 hrs / SAP system Status: Pilot + Ramp up Customer Demos 288 new SAP Systems $ 76 / SAP system 119 hrs / SAP system Status: Productive + Ramp up Customer Workshops 147 New SAP Systems $ 15 / SAP system 26 hrs / SAP system Status: Productive

6. Use Cases for Amazon within SAPSAP Employee Survey April 2010

7. Cloud Types Private Public Hybrid

8. Today: Every product & use case supports pot. Different clouds Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 SI Co-Innovation Custom Development ISV Products SAP Products Use Case PROD Use Case POC Use Case DEV, Test Use Case Trial Use Case Demo Random, Incomplete, Chaotic Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 SAP Internal Cloud PaaS IaaS Partner B Internal Cloud Customer A Internal Cloud

9. Goal: All products, All Use Cases, Enable Best Rational Choice Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 SI Co-Innovation Custom Development ISV Products SAP Products Use Case PROD Use Case DEV, Test Use Case Trial Use Case POC Use Case Demo One API, Protocol SAP VCM Hybrid Cloud Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 Product 1 SAP Internal Cloud PaaS IaaS Partner Internal Cloud Customer Internal Cloud

10. SAP Cloud Infrastructure Strategy Bring on Premise Solutions as near to the IT characteristics of On Demand Services as possible without requiring significant changes for existing SAP Solutions and define architectural implications for new SAP solutions. On Demand IT characteristics include Low Business Solution TCO High Business Agility allowing immediate reaction to changing business needs Self Service Approach with immediate fulfillment for all general IT processes Immediate consumption ability of SAP/partner solutions/services Foster Network Effect for consumers and providers Create a win5 situation for customers, SI partners, solution providers, cloud providers, SCN community

11. Cloud Infrastructure Big PictureSolutions in Clouds & Virtual Environments … Microsoft … 1&1 Microsoft Go-Grid T-Systems AT&T IBM vCloud Elastic Hosts Amazon vCloud Rackspace IBM Amazon Hybrid Operations Training Cloud & Virtual Appliance Registry Consulting Portfolio Publish Appliance Upload Usage Data Systems Appliance Distribution POC Mission Critical Try & Buy Security Integration VCM Backbone Consume Appliance Download Appliance Usage Data Systems VCM Product VCM Product VCM Product VLM VIM Cloud ISV Examples … Cloud Customer Examples … STS ... SAP Departments Field Sales, Field Services, Suite, Technology, BAiO, B1,BU, BOBJ, HANA, Industries, Custom Dev Cloud SI Examples …

12. Service Portfolio StructureDepartment: SAP Global Service Innovation Overview of plannedService Portfolio: Contact Field Service: bjoern.treutel@sap.comsven.bedorf@sap.com

14. Bjoern Treutel bjoern.treutel@sap.com

15. Sven Bedorf sven.bedorf@sap.com