Presence: Track Nutrition Seamlessly
•
4 recomendaciones•1,876 vistas
1. The document proposes a solution called "Presence" that uses a wearable sensor and digital canvas to track and display family nutrition information seamlessly. 2. It would capture health data passively from the wearable device and display progress and alerts centrally for the family. 3. The solution aims to transform how people think about and manage their nutrition by making tracking effortless and motivating through gamification, peer support and constant visibility of data.
Recomendados
Más contenido relacionado
Destacado
Destacado (19)
Similar a Presence: Track Nutrition Seamlessly
Similar a Presence: Track Nutrition Seamlessly (20)
Más de Franki Chamaki
Más de Franki Chamaki (16)
Último
Último (20)
Presence: Track Nutrition Seamlessly
- 1. “PRESENCE” Track | Mange | Decide THE KEY TO ACHIEVING WELLBEING, IS KNOWING
- 2. APPROACH Scope IN OUT Define the gain develop test refine problem understanding solution What is the What insights What solution How do I What changes customer can I gather works to know this do I need to problem trying from talking to address the solution will make based to be solved? this customer pinpoints and works? on the Who are my segment and insights learning? customer other learnt? segment? industries?
- 3. FRAME THE RIGHT BUSINESS PROBLEM 1 2 3 4 How might we How might we How might we How might we help parents help parents inspire and completely keep track of the manage and enable parents to transform the way amount of sugar understand make better people think and and nutrients at their family’s decisions around manage their home? nutrition at nutrition at nutrition? home? home? Awareness Attitude Lifestyle
- 4. GETTING THE RIGHT CUSTOMER SEGMENT 1 2 3 4 Parents with Parents with Parents with Parents with kids kids kids <4 years kids > 4 years > 4 years with diabetics Typically: Typically: Typically: • Stay at home • Parent(s) at work • Same as #3 parent • Time poor • Extreme and • Time rich • Convenience food more receptive • Nutrition focus focus to test our • More quality • Less quality solution information information
- 5. GETTING THE RIGHT CUSTOMER INSIGHT Went out, observed and talked to this segment Choice & opinions Simplicity & understanding Solution requires a change in human behavior. How do we do this?
- 6. CUSTOMER SEGMENT: RIGHT INSIGHT Solution requires a change in human behavior - this require motivation, but what motivates our segment? • Action and result need to be closely tied Feedback Peer support • Action needs to be easy to do - loop form part of one’s daily routine • There is progress towards achieving a goal Gamification Simple Motivation & behavior • Taps into social dynamics. change Fitting in with and impressing (or not disappointing) others (i.e. friends, family etc.) • Feedback loop. Information is presented in a way that can be understood easily Design principles for our • Reminders, reward and solution encouragement help maintain focus on the goal
- 7. SOLUTION: RIGHT IDEA EVOLVES THROUGH CUSTOMER VALIDATION 1 - video 2 - phone 3 - tablet 4 - sensor Video game at Meal planner app A Wi-Fi digital Wearable device home with a that exacts canvas displaying continuously and virtual nutritionist nutrition values health status of passively monitors allowing families and alerts user of each member of and alerts you when to set deficiencies & family centrally there is deficiencies? challenges, health makes via feeds from goals and recommendations devices understand their health situation
- 8. SHIFT IN COMPUTING A device that tracks the Ring that glows in three colors to say if quality of your sleep and than you’re in, above or below your target gives you personalized advice heart rate, and it vibrates as a warning to help you improve it when you’re working too hard Devices that automatic Smartphone app that measures your monitors your (family) heart rate by the amount of light that is weight, BMI, lean and fat reflected from your face. Developed by mass and blood pressure and MIT and Harvard engineers. share with Doctor, Friends, eCoaches and eHealth partners (e.g. Microsoft's health vault)
- 9. SHIFT IN COMPUTING The real disrupter in the wearable tracking space is likely to be from companies like Sano Intelligence. A device that tracksFrancisco startup Sano Intelligence has developed a colors to say if San the Ring that glows in three quality ofsmall, wearable sensor patch (launch mid-2013) that can read and target your sleep and than you’re in, above or below your gives you personalized advice transmit blood chemistry data continuously torate, and it vibrates as a warning heart almost any device. to help you improve it Called “the API for the bloodstream” thewhen you’re working too hard sensor reportedly costs between USD 1 and USD 2 in materials and enjoys a lifespan of a week. Currently a Rock health2 incubator. Devices that automatic Smartphone app that measures your monitors your (family) heart rate by the amount of light that is weight, BMI, lean and fat reflected from your face. Developed by mass and blood pressure and MIT and Harvard engineers. share with Doctor, Friends, eCoaches and eHealth partners (e.g. Microsoft's health vault) My idea’s vision is to leverage on Sano Intelligence’s API to develop a wearable device that elegantly and habitual fits within a family’s daily life supported by a Wi-Fi “digital living canvas” to display centrally a family’s overall health and nutrition and alert if warnings
- 10. SOLUTION: RIGHT IDEA Think… But for nutrition. Track and display your daily nutrition seamless and effortlessly Completely transforming the way people think and manage their nutrition.
- 11. SOLUTION: RIGHT IDEA Think… But for nutrition. Track and + display your daily nutrition seamless and discreetly Completely transforming the way people think and manage their nutrition.
- 12. SOLUTION: PRESENCE Presence is an intelligent cloud service, wearable sensor and digital canvas – that will manage and stream your nutrition information elegantly and centrally within your home and device Listing members progress Capture and send data passively and Drill down to family member profile actively Features: • Get real time coaching from Design elements: • Wearable device/ patch that naturopath on Premium Service • Seeing it on your family wall capture passively heath (potential partnership centrally and constantly is like a diagnostics Blackmore) mnemonic device reminding you • Wi-Fi connected –auto sync to • Run family nutrition challenges to make better choice devices (and unlock further rewards) • To be successful, it has to be • Transparent and central in home • Family leaderboard to discover something you want put on your • More you use it and reach who is doing well body and/or hang, even if it had goals, more “sweets” rewards you • Over time, we may introduce no function earn to unlock rewards (i.e. other devices (i.e. weights) and • Its passive and present but also celebrity video message) eCoachs (i.e. Run Keeper, ) to get interactive • Virtualize family members a holistic view • Melts within a family’s routine progress and health alerts • Can be cheap to manufacture • Display inspirational photos
- 13. BUSINESS MODEL CANVAS 8 1 4 2 7 • Sano Intelligence • Product Development • Stick to health goals • Trusted relationships • Medium class families • Blackmores • Pilot/prototype by getting constant (e.g. naturopath and Working parents with • Apple • Relationship with data on habit nutritionist) children over 10 years • Android partners • Personalize • Partnerships (e.g. and over who are time • Facebook • Customer acquisition actionable data Apple) poor • Naturopath & Customer retention presented simply • Brand awareness and Nutritionist • Peer validation Social media (using • Families with diabetic • Celebrities (using • Passively reminding Coca cola Facebook members Coca cola you to make better community to test) Families with diabetic relationships) choice • Health /expo events members who are data • Beautiful art within poor home and on body 6 3 • Direct online • In store retail chain • Market understanding (using Coca cola • Best in class product relationships) • Relationship with • App/ Android store partners • Human Capital • Finance 9 5 • Human Capital • Membership (i.e. Premium Service) • Product Development • Hardware • Advertising costs • App/software • Maintaining partnership • Exclusive partnership (ie API)
- 14. NEXT STEPS: TAKING IT TO REALITY • Define my hypothesis and (riskiest) assumptions • “Fake it to I make it” - pretotype/concierge - will they use it? Can I exchange any currency? What features and experience do I need to design in? • Explore with segment and extreme users (i.e. diabetes) • Validate assumptions against agreed success criteria • Refine hypothesis and new assumptions • Refine pretotype and repeat • Develop MVP/prototype to test and learn how to build it?
Notas del editor
- Todays presentation is a hybrid of pitch and also how I thinkI have taken on a few assumptions on customer segment, idea and business intent.Show you my…My ability to take a complex wicked problem and come up with a viable business solutionsApply customer-centric approach to solution discoverExact insights to help with solution design How to identify and leverage external IP to accelerate start up endeavorsHow to validate ideas by applying Lean Start up framework.How to test business models to discover new ways to generate valueThis presentation will demonstrate my ability to think differently and harness new, disruptive technology.
- The customer problem evolves as I talk to parents and observedThis is a wicked problem. Like all wicked problems, there are no one solutionthis is why insight is key
- The customer segment evolves as I talk to parents and observed….
- 1. Action and result need to be closely tied2. Action needs to be easy to do - form part of one’s daily routine -As Dr. BJ Fogg of the Persuasive Technology Lab at Stanford puts it, one of the best ways to encourage positive behavior change is to "make the target behavior easier to do.”3. There is progress towards achieving a goal - any sports coach will tell you this.4. Taps into social dynamics. Fitting in with and impressing (or not disappointing) others (i.e. friends, family etc.) - The power of communities known as "the Hawthorne effect”. Study of 12,000 people in Massachusetts, found that smoking behavior tends to cluster and more likely to quit smoking in groups; the remaining smokers find themselves moving to the margins of the social network 5. Feedback loop. Information is presented in a way that can be understood easily6. Reminders, reward and encouragement help maintain focus on the goalAll these insights help us design our desired solution
- 1. Action and result need to be closely tied2. Action needs to be easy to do - form part of one’s daily routine -As Dr. BJ Fogg of the Persuasive Technology Lab at Stanford puts it, one of the best ways to encourage positive behavior change is to "make the target behavior easier to do.”3. There is progress towards achieving a goal - any sports coach will tell you this.4. Taps into social dynamics. Fitting in with and impressing (or not disappointing) others (i.e. friends, family etc.) - The power of communities known as "the Hawthorne effect”. Study of 12,000 people in Massachusetts, found that smoking behavior tends to cluster and more likely to quit smoking in groups; the remaining smokers find themselves moving to the margins of the social network 5. Feedback loop. Information is presented in a way that can be understood easily6. Reminders, reward and encouragement help maintain focus on the goalAll these insights help us design our desired solution
- The journey from static to interactive based on customer talks
- Before I get into the idea, I would like to make you more aware of the shifts in computingForrester Research has published a report in last month called Smart Body, Smart World1describing the next innovation in computing is going beyond tablets or smartphones, to an age of sensor-packed "wearables” or what is termed Sensor-laden devices (SLDs). However, wider audience take up is not going to happen until thingsbecomes moreeasierand with clearer benefits.The real disrupter in the wearable tracking space is likely to be from companies like Sano Intelligence
- Before I get into the idea, I would like to make you more aware of the shifts in computingForrester Research has published a report in last month called Smart Body, Smart World1describing the next innovation in computing is going beyond tablets or smartphones, to an age of sensor-packed "wearables” or what is termed Sensor-laden devices (SLDs). However, wider audience take up is not going to happen until thingsbecomes moreeasierand with clearer benefits.The real disrupter in the wearable tracking space is likely to be from companies like Sano Intelligence
- Mint which is a personal financial management system that allows you to track spending and monitor online bank accounts including providing alerts and makes personal recommendations on how to save (i.e. unbiased product recommendations)
- Imagine if you could always know if your glucose was low or if you were dehydrated?Nike + has completely transforming the way people think and manage their fitness and exercise. I would like to present a solution to you today that will completely transform the way people think and manage their nutrition. My ultimate vision is to develop a ecosystem that leverage existing IP to wirelessly send health analytics to any device.Start small but have have big vision. Nike started with shoe sensor in 2006, by 2007 the company grew its running shoe market share by 10%. Now is Nike+ Running App, FuelBand $149, SportWatch GPS $169, SportBand $59, Kinect Training $49.99Nike+ services all in the cloud built a community
- Now imagine knowing the effects of Powerade in body after a big work out instantly and effortlessly - you just check your mobile device or if at home look at your digital canvas if you exercising at homeImagine receiving alerts to drink water (or Powerade) to avoid being dehydrated while you preform the daily activity – if you recall - back to my design principles around action and resultPresence is an intelligent cloud service, wearable sensor and digital canvas – that will manage and stream your nutrition information elegantly and centrally within your homeLets take a closer look….
- I like to use this because it gives me the freedom to ‘test’ or prototype different business models and run “what if” “what if I offered Presence for free…” vs. “what if I offered Presence only to the very high-end market…”Run test scenarios on number customers:likely number of product purchasesadd ballpark figures for market size, revenue streams, and costsdiscover new profit marginsLets look at this closely
- I'm just guessing that Presence will help people be more receptive to their nutrition and take actionI'm guessing that providing information about their sugar and nutrition and giving alerts to results in actionI need to turn these guessesfactI do this with experimentExperimentIn orderExplore with customers looking for pain points. Pitch with customers in exchange for currency (i.e. email, cash or anything willing to give up). This is what I did with Spaceble. Launchrock page, Google adwords and clichthrough. For example another way, to test the “need” is to create product video and go on Kickstarter to see if people willing to invest? Both investors and customers- ultimate test3. Concierge - deliver customer expectation with smoke and mirrors (where is no want behind the curtain Wizard of Oz) and slowly replace physical work with more and more automation.