8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
Chap. 4 the search for sound business ideaEntrepreneurship Chapter 4
1. SOUND BUSINESS IDEA A firm operate in a dynamic environment where success and failure is determined by how well they match and counter the offerings of competitors. Getting ahead of the competition assures the survival and growth of a business. Possible ways of achieving this are: 1. better performing 2. more economically 3. lower acquisition cost 4. higher salvage value 5. more uses 6. more easily available 7. less susceptible to obsolescence
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22. a.) Brainstorming – group creative problem solving process that focuses on the following procedures: (1) No negative feedback is allowed on any suggested alternative until all alternatives have been generated (2) Quantity of ideas, not quality, is the key b.) storyboarding – a structured, but flexible brainstorming process that focuses on identifying major issues and then brainstorming each of them Group Creative Technique
23. 2. Nominal Group Technique – involves a structured process for integrating individual thinking and group interaction in order to capitalize on the benefits of both. 3. Delphi Technique – involves utilizing a series of questionnaires administered by a central individual to experts who never meet face to face. As the respondents reply, their questionnaires are summarized, and a new questionnaire, based on their responses to the first to developed and sent to them. This repeating process continues until a group consensus on the problem is reached Group Creative Technique