Here is my final presentation on Reebok

2. Reebok: Easytone/Runtone An innovative footwear solution designed to tone and strengthen key leg muscles with every step. An innovative footwear solution designed to tone and strengthen key leg muscles while you run. Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. -Reebok Easytone Runtone

3. Challenges & Goals Increase brand awareness to make Reebok’s ‘Runtone’ and/or ‘Easytone’ shoe the go to shoe for proper exercise and a healthy body.

7. Public Relations There will be many star studded events and a new celebrity will appear on the Youtube series with the winner.

9. Metric of Success Number of views, submission and comments on Youtube videos Facebook fan amount and how often posts are made or checked Twitter followers, retweets and mentions Blog posts for events thrown and how many sites include these post

10. Budget Twitter ………………… 15% Facebook ………………. 10% Youtube ………………... 30% AdWords ……………… 20% PR……………………… 25%