Intimidate by tweeting or facebooking? Not anymore! Join the movement of social networking and explore how it can become a part of your business, organization or group. Definitely check out Eric Qualman and his video and book on Socialnomics an inspiration for this presentation.

1. Social Networking "It's better to fail in social media than to do nothing. At least you will learn something for the future.” -Eric Qualman, Author Socialnomics

3. 1st year Graduate Student pursuing a Master’s in Public Health

4. Graduate Assistant for the CTPIOur grant is funded by the Missouri Foundation for Health and our Mission is: To create a comprehensive tobacco control initiative to prevent and reduce tobacco use among high school and college students in Columbia, Missouri Disclaimer: We are not experts in social networking, but do use it in our daily lives  About Us

5. How many social networking sites is your program currently using? None One Two Three Four More than Four 28

6. Which social networking sites are you using? None Facebook Facebook, Twitter Facebook, Twitter, YouTube Facebook, Twitter, YouTube, Blog 30

7. How important to you think social networking sites will be for the future of your program/business/company? 26 Not Important At All Not very Important Somewhat important Extremely Important

8. Social Media Revolution

9. Now… How important to you think social networking sites will be for the future of your program/business/company? 30 Seconds Remaining Not important at all Not very important Somewhat important Extremely important

10. Who is Using Social Networks? Companies on Facebook Twitter Budweiser(Canada): FP AARP: FP 3M: FP Apple: FP Barnes & Noble: FP Toyota: FP Teach for America: G Coca-Cola: FP SouthwestAir: 600 K AT&T: 15 K CNN: 2.7 M Starbucks: 300 K MSNBC (Rachael Maddow): 1.2 M Hewlett Packard: 7 K Shaq: 2.2 M Ashton Kutcher: 3.5 M

11. Facebook Groups, Fan pages, Applications, Events, Advertising Coca-Cola’s Fan Page Teach for America Twitter Post “tweets” from your computer or phone Power Twitter TwittyTunes – Music Twitzer – Longer posts SHAQ How Social Networking is Used

12. Facebook Twitter YouTube Blogger Slideshare Tumblr Texting Services All of our sites our linked to: quit.missouri.edu How the CTPI is using Social Networking

18. Advertising on FacebookTarget Audience Location Keywords Education Workplaces Age Relationship Status Languages Connections Estimate of Population

19. Max Bid Can pay per click or per impression They provide you a suggested bid per click/impression based on what other advertisers are bidding for your demographic They estimate the number of clicks/impression you will get per day based on your demographic and bid Account Currency Campaign Name Ads in same campaign share daily budget and schedule Daily Budget Max amount you’ll pay per day Schedule When it runs Advertising of FacebookCampaigns and Pricing

20. Ex: I targeted Mizzou undergrads 18 and over, M/F, and had a target audience of approximately 12,500 My cost per click was 61cents with an estimated 80 clicks per day My cost per 1000 impression was 28 cents with an estimated 23,000 impression per day Advertising Example

21. Plethora of Social Networks

22. Costs and Benefits: The Ethical Dilemma of Social Networks Costs: As a professional what I am liable for? How can we monitor content? Does it violate freedom of speech to restrict student content? Benefits: FREE! Easily accessible High exposure Great way to create a network

23. Four students create a “group” which badmouths a university Teaching Assistant. University officials expel the “officers” of the group from the class and issue disciplinary reprimands. Case Study:Syracuse University

24. Underage female student attends keg party and is photographed drinking by friends. Student leaves party intoxicated and hits and kills a walking student. Pictures are posted online at myspace.com and facebook.com. Police use information to determine behavior and party attendance. Online information is later used to corroborate evidence and file charges Case Study:Iowa State University

25. Other Cases 21st Birthday Party Invitations Intoxicated in Public Underage at a local Bar Engaging in risky behaviors Defacing, making false accusations or statements, bullying

26. Suggestions for Healthy Habits Find a university employee responsible for monitoring networks Set a protocol for content management For a resource, check the Chronicle for Higher Education Design pages and profiles with professional development in mind Don’t be afraid, join today!

27. Will you go home and join a social network? Yes No

28. Which social network are you most excited to join? Facebook Twitter YouTube Blogger SlideShare Tumblr Other

29. How can social networking help you at your University / Job? Advertising Recruitment Event Promotion All of the Above

30. Questions? Contact TraciHarr@mizzou.edu